Michela Addis, Isabella de Stefano, Valeria Guerrisi
Sari: Routledge Focus on the Global Creative Economy
(Ilmumisaeg: 31-Jan-2023, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000860559)
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.Leveraging a case study of the Nat...Loe edasi...
Michela Addis, Isabella de Stefano, Valeria Guerrisi
Sari: Routledge Focus on the Global Creative Economy
(Ilmumisaeg: 31-Jan-2023, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000860597)
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.Leveraging a case study of the Nat...Loe edasi...
(Ilmumisaeg: 23-Nov-2020, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000225310)
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elabor...Loe edasi...
(Ilmumisaeg: 23-Nov-2020, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000225297)
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elabor...Loe edasi...
(Ilmumisaeg: 12-May-2020, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9780429996382)
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create...Loe edasi...
(Ilmumisaeg: 12-May-2020, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9780429996375)
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create...Loe edasi...
