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Circularity is a practice that not only increases efficient industry performance but its focus on resource management, waste reduction, innovation, stakeholder engagement, and operational excellence, also contributes to sustainable business and enhanced competitiveness.

This book focuses on the concept of the circular economy with particular emphasis on small and medium-sized enterprises. It defines circularity and the circular economy and investigates the development of the circularity concept as an important tool for a sustainable future. It contends that circularity promotes sustainability when products are designed to last longer, reducing the need for frequent replacement. As a result, economic development becomes more sustainable, fostering new jobs and industries centred on the approaches of rethink, reduce, reuse, repair, refurbish, remanufacture, repurpose, recycle, and recover. It illustrates how the circular economy functions via case studies from the jewellery, fashion, plastics and agro-food industries.

The book argues that the future of circularity holds immense promise, driven by a growing global awareness of sustainability and resource scarcity, but that there are several challenges and gaps, such as the lack of a generalizable standard and globally applicable metric to accurately measure circularity at different levels, (material, product, system), lack of attention to technological innovation for resource recovery, recycling, and remanufacturing, and a lack of attention to developing sustainable Circular Business Models that prioritize circularity and value retention.

The book illustrates that there is a need to encourage a deeper investigation into the connection between circularity and sustainability, from both a theoretical and empirical perspective. It will appeal to academics, students and researchers in economics, business and management, environmental science and sustainable development.



This book focuses on the concept of the circular economy with particular emphasis on small and medium-sized enterprises. It will appeal to academics, students and researchers in economics, business and management, environmental science and sustainable development.

Chapter 1: The concept of circularity as a solution in ecosystem
management -Fahimeh Khatami
Chapter 2: A circular fashion perspective and
measuring circularity metrics -Fahimeh Khatami, Francesca Romana Rinaldi,
Enrico Cagno
Chapter 3: Implementation of the digital ecosystem to improve
the circularity -Fahimeh Khatami, Alberto Ferraris
Chapter 4: Integration of
smart production with the circular economy, a way to enhance the circularity
in the SMEs -Fahimeh Khatami
Chapter 5: Interactions between consumer
skepticism and the circular economy -Fahimeh Khatami, Francesca Romana
Rinaldi
Chapter 6: Managerial propositions and legal solutions for boosting
the adoption of CBMs in example industries -Fahimeh Khatami, Enrico Cagno
Fahimeh Khatami is a junior assistance professor at the Department of Management and Technology, Bocconi University, Italy. Her research and teaching interests center on strategy implementation, circularity, innovation management and technology. She also focuses on how organizations, particularly within the fashion, luxury, and design sectors, can achieve sustainability and circularity.