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E-raamat: Closing the Analytics Talent Gap: An Executive's Guide to Working with Universities

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How can we recruit out of your program? We have a project – how do we reach out to your students? If we do research together who owns it? We have employees who need to "upskill" in analytics – can you help me with that? How much does all of this cost? Managers and executives are increasingly asking university professors such questions as they deal with a critical shortage of skilled data analysts. At the same time, academics are asking such questions as: How can I bring a "real" analytical project in the classroom? How can I get "real" data to help my students develop the skills necessary to be a "data scientist? Is what I am teaching in the classroom aligned with the demands of the market for analytical talent?

After spending several years answering almost daily e-mails and telephone calls from business managers asking for staffing help and aiding fellow academics with their analytics teaching needs, Dr. Jennifer Priestley of Kennesaw State University and Dr. Robert McGrath of the University of New Hampshire wrote Closing the Analytics Talent Gap: An Executive’s Guide to Working with Universities. The book builds a bridge between university analytics programs and business organizations. It promotes a dialog that enables executives to learn how universities can help them find strategically important personnel and universities to learn how they can develop and educate this personnel.

Organizations are facing previously unforeseen challenges related to the translation of massive amounts of data – structured and unstructured, static and in-motion, voice, text, and image – into information to solve current challenges and anticipate new ones. The advent of analytics and data science also presents universities with unforeseen challenges of providing learning through application. This book helps both organizations with finding "data natives" and universities with educating students to develop the facility to work in a multi-faceted and complex data environment.

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Preface vii
Acknowledgements xi
About the Authors xiii
1 Analytics and Data Science 101
1(10)
From Plato to Davenport and Patil
1(3)
Universities Answer the Call
4(4)
A Wide Range of Solutions
8(1)
Endnotes
8(3)
2 Navigating Universities -- Where to Start
11(20)
Universities 101
11(2)
What Do Universities Actually Do?
13(1)
University Classifications and the Role of Research
14(2)
Teaching and Training
16(1)
Incentives -- Why Would a Faculty Member Take Your Call?
17(1)
The Taxonomy of Faculty
17(7)
Tenured Faculty
17(5)
Pre-Tenure (Tenure-Track) Faculty
22(1)
Non-Tenure Track Faculty
23(1)
Research Faculty
23(1)
A View from the Ground
24(4)
Khalifeh Al-Jadda, Director of Data Science, The Home Depot
26(1)
Internships
26(1)
Research Collaboration
27(1)
Advisory Board Membership
28(1)
Our Summary Checklist for Working with Universities
28(1)
Endnotes
29(2)
3 Collaborating with Undergraduate Programs
31(18)
What Do Undergraduates Really Know?
31(4)
The Rise of Undergraduate Data Science Programs
35(2)
Views from the Ground
37(3)
Structuring Successful Internships
40(1)
Structuring Successful Capstones
41(1)
High Impact in Action -- Two Case Studies
42(4)
Our Summary Checklist for Working with Undergraduate Students
46(2)
Endnotes
48(1)
4 Collaboration with Master's Programs
49(22)
Differences Between Master's and Undergraduate Education
49(1)
The Rise of Master's Programs in Analytics and Data Science
50(11)
A View from the Ground
61(6)
The University
61(2)
The Company
63(2)
The Student
65(2)
Our Summary Checklist for Working with Master's Students
67(1)
Endnotes
68(3)
5 Collaboration with Doctoral Programs
71(20)
Differences Between Doctoral and Master's-Level Education
71(4)
The Rise of the PhD in Data Science
75(5)
Establishing a Research Lab
80(5)
A View from the Ground
85(1)
Christopher Yasko, Equifax Vice President, Innovation Office
85(1)
A Second View from the Ground
86(1)
Our Summary Checklist for Research Partnerships with University Doctoral Programs
87(1)
Endnotes
88(3)
6 Continuing Education, Training, and Professional Development
91(14)
Continuing Education 101
91(1)
Analytics and Data Science -- Revisited
92(2)
Certificates, Certifications, Badges, "Mini" Degrees, and MOOCs
94(4)
Certificates
94(1)
Digital Badges/Micro-Credentials
95(1)
Massive Online Open Courses (MOOCs)
95(1)
"Mini" Degree
96(1)
Certification
96(2)
A View from the Ground
98(3)
Tim Blumentritt, PhD, Dean, College of Continuing and Professional Education
99(2)
Our Summary Checklist for Working with Universities for Continuing Education
101(1)
Endnotes
102(3)
Index 105
Jennifer Lewis Priestley, Ph.D. is a Professor of Statistics and Data Science. Since 2004, she has served as the Associate Dean of the Graduate College and as the Executive Director of the Analytics and Data Science Institute at Kennesaw State University. In 2012, the SAS Institute recognized Dr. Priestley as the 2012 Distinguished Statistics Professor of the Year. She served as the 2012 and 2015 Co-Chair of the National Analytics Conference. Datanami recognized Dr. Priestley as one of the top 12 "Data Scientists to Watch in 2016." She architected the first Ph.D. Program in Data Science, which launched in February 2015.

Robert Joseph McGrath, Ph.D. is the Everett B Sackett Professor of Health Management and Policy within the College of Health and Human Services at the University of New Hampshire. Since 2018 he has served as the Chair of the Department of Health Management and Policy and the Director of the Graduate Programs in Health Data Science. Prior to that time, he founded and directed the UNH Graduate Programs in Analytics and Data Science.