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E-raamat: CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers

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  • Formaat: 288 pages
  • Ilmumisaeg: 29-Dec-2008
  • Kirjastus: Peachpit Press Publications
  • Keel: eng
  • ISBN-13: 9780132104609
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CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and PrintersSuurem pilt
  • Formaat: 288 pages
  • Ilmumisaeg: 29-Dec-2008
  • Kirjastus: Peachpit Press Publications
  • Keel: eng
  • ISBN-13: 9780132104609
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Twenty years ago, achieving predictable CMYK color on press was a relatively straightforward process. All the partners in the processphotographers, designers, and printershad clearly defined roles and responsibilities. With the introduction of Adobe Photoshop in 1990, the digital imaging revolution changed all that. Roles suddenly shifted and blurred. Standards disintegrated. The entire process quickly spiraled into a chaotic free-for-all that couldnt help but leave everyone frustrated as they scratched their heads and wondered, Whats wrong with my color?

CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers has one purpose: to get us all back on the same path to creating predictable color in the RGB-to-CMYK workflow. In a field that often features very strongand very differentopinions, author Rick McCleary emphasizes the need for cooperation, collaboration, and communication. After first establishing a context for how we all got here, McCleary redefines each partners role in the process, demystifies the entire RGB-to-CMYK workflow, and offers a clear, step-by-step guide to achieving predictable color on press. Written with exceptional clarity, CMYK 2.0 presents a highly detailed and thoroughly rigorous approach to CMYK color, and it offers a workflow that all photographers, designers, and printers needone that works.

The book's companion website provides a collaborative forum of growing resources and information on all things CMYK.

Arvustused

"Genuinely a must for content creators, print buyers, project managers or anyone who is involved with printing critical color in any way. Wish I had written it!"

Daniel Dejan, Sappi Fine Paper/North America ETC Print & Creative Manager

Introduction xiii
Driver's manual xiii
``What's wrong with my color?'' xiii
The Mindset
3(24)
The state of the art
4(5)
The paradox
4(2)
Looking for answers in all the wrong places
6(3)
The digital imaging revolution
9(3)
A brief history
9(3)
The fallout
12(4)
False fluency: the siren's song of digital technology
12(1)
It's all make-believe
12(3)
The day craft died
15(1)
So, where does this leave us?
16(1)
The way forward
16(8)
A light on the horizon
16(2)
The more things change, the more they stay the same
18(1)
Understand your role in the digital age
19(1)
Be a Guardian of the Color
19(1)
Understand the reality behind the make-believe
20(1)
Understand the entire process
20(1)
Be tolerant of the evolution of digital tools
21(2)
And finally, respect the revolution
23(1)
A note about happiness
24(3)
The Big Picture
27(20)
Words of wisdom
28(1)
Trust me, I know what I'm doing
28(3)
RGB-to-CMYK is a team sport
31(1)
Rebuilding the foundation
32(13)
Context
32(4)
Collaboration
36(5)
Process control
41(4)
Take the first step
45(2)
The Tools
47(36)
How close is close enough?
50(2)
It's more than just the monitor
52(4)
Intelligently integrating the tools
53(3)
The image viewing environment
56(1)
Color of light: the common variable
56(1)
The lighting
57(5)
Working environment
60(1)
Print viewing area
61(1)
The monitor
62(8)
Calibrate the monitor
64(2)
Profile the monitor
66(2)
Visually confirm calibration
68(1)
Maintaining the accuracy of your monitor
69(1)
Monitor calibration tools
70(1)
The proof printer
70(10)
Proofs, pretty pictures, and liability
70(3)
Four kinds of prints
73(1)
The proofing system
74(6)
The Info panel
80(1)
Summary
81(2)
The Color Management Primer
83(40)
Driver or mechanic?
85(1)
The executive summary
86(1)
How color management works
87(11)
Numbers = words
87(1)
Color spaces = languages
88(2)
Profiles = identities
90(1)
Same RGB triplet, different colors
91(3)
Universal color space = universal set of ideas
94(1)
Conversion: the basic mechanics of color management
95(3)
Managing gamut: judgment day
98(7)
Rendering intents
102(3)
Color spaces: which one?
105(3)
The Achilles heel of CMS
108(7)
Be deliberate, be aware
110(2)
What to do with untagged files
112(1)
Assign vs. Convert: don't confuse them
113(1)
It's a fragile system
114(1)
Fifty switches
115(2)
The mechanics of the CMS
117(3)
Color Settings: Adobe Creative Suite
117(1)
Which color space am I in?
118(1)
How do I convert?
119(1)
What if I receive an untagged file?
120(1)
Context, collaboration, process control
120(3)
The CMYK Primer
123(42)
Images on paper in CMYK
127(6)
It's just dots
127(3)
All colors from four colors
130(2)
Dots and color together
132(1)
Putting dots on paper: how an offset press works
133(6)
A virtual field trip to the print shop
133(6)
The mechanics of RGB-to-CMYK
139(10)
Under the hood
141(6)
Managing gamut
147(2)
CMYK and color management
149(2)
Converting to CMYK: Two paths
151(4)
ICC profile-based conversion
153(1)
Custom CMYK-based conversion
154(1)
Is one better than the other?
155(2)
Why not the best?
157(1)
Collaborate in any case
158(2)
Collaborative responsibilities
160(1)
The future of CMYK printing
160(5)
The Steps
165(80)
Collaborating in a virtual organization
168(2)
Talk to your partners
168(1)
Who does what?
168(1)
Where does the conversion take place?
169(1)
Pregame warm-up: setting up the tools
170(7)
Monitor
170(1)
Inkjet printer
170(1)
Info panel
171(2)
Document window
173(1)
Color Settings
173(4)
Step 1 Bring the file into the workflow
177(11)
Guardians of the Color
177(1)
Receiving files into the workflow
177(1)
Receive as raw
177(8)
Receive as RGB
185(2)
Receive as CMYK
187(1)
Step 2 Create a ``sound RGB'' file
188(7)
What is a ``sound RGB'' file?
188(1)
Neutralize endpoints to purify color
188(6)
Set endpoints for tonal range
194(1)
Be a Guardian of the Color
194(1)
Step 3 Soft-proof/adjust for CMYK
195(13)
What is a soft proof?
195(1)
Virtual reality: a reminder
195(1)
Discovery
196(2)
Setup
198(3)
Adjust color in soft-proof mode
201(4)
Save the RGB file
205(3)
Step 4 Convert to CMYK
208(8)
Convert using Edit > Convert to Profile
208(1)
Fine-tune the CMYK file (optional)
209(3)
Resize and sharpen
212(3)
Be a Guardian of the Color
215(1)
Step 5 (Option 1) CMYK guide print from printer driver
216(7)
Proofing paper
216(2)
Create a CMYK guide print using the printer driver
218(5)
Step 5 (Option 2) ColorBurst and X-Rite
223(12)
ColorBurst RIP overview
223(3)
Linearizing the printer with ColorBurst
226(4)
Color management in ColorBurst
230(2)
Printing with ColorBurst
232(2)
The CMYK guide print: portable color
234(1)
Color measurement and profiling
235(4)
Profiling the printer
237(2)
Hypothetical case study
239(6)
Creating an environment of predictability and happiness
239(6)
The Stories
245(13)
The Designer
247(2)
The Photographer
249(2)
The Digital Wizard
251(2)
The Printer
253(5)
Index 258
Rick McCleary has been a leading innovator in applying fine arts sensibilities to commercial projects for the past 20 years, collaborating with clients to create fresh and compelling images. Some of his clients have included American Express, Netcom Soultions, PBS, and the US Army. He received his MFA in 1981 from George Washington University, and is on the adjunct faculty in the graphic design department of Marymount University. He lectures on CMYK at local ASMP (American Society of Media Photographers) chapter meetings, and has been interviewed on the topic for the ASMP Bulletin. His work has been seen in numerous gallery shows and is represented in many private collections.
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