E-raamat: Collecting, Managing, and Assessing Data Using Sample Surveys

'Drawing on the author's wealth of knowledge and experience, this excellent book provides a comprehensive treatment of every aspect involved in preparing for, carrying out, cleaning and archiving data from a population survey. It is very clearly written, fully illustrated and enables the reader to jump the learning curve.' Peter Jones, University College London 'Data are fundamental to our understanding and stewardship of the world around us. Peter Stopher's new book is an extensive, accessible and highly informative reference work for those engaged in data acquisition from human subjects. Covering all aspects of survey design and distribution, data management and archiving, this unique treatise is more comprehensive than one can find elsewhere. Offering something new for the most accomplished of data gatherers, this book serves as a remarkable reference, as well as a textbook.' Kara Kockelman, University of Texas, Austin 'This is a 'must have' reference for all people who want to design, conduct and/or communicate market research. It addresses material that builds on more traditional texts but adds value in many ways. In particular, it sheds light on the critical importance of correct sampling and valid questionnaire design as the core of good research. Peter Stopher leaves no stone unturned in his quest to ensure that researchers understand what is needed in their planning, execution and delivery. He provides a comprehensive, rigorous and evidence-based coverage of the basics of survey methodology, with enough nuggets of more advanced and often-neglected topics to be of interest to the experienced practitioner.' Philip Mitchell-Taverner, Taverner Research