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E-raamat: Colour Television: Techniques, Business, Impact

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Colour Television (1968) examines the rapid growth of colour television in the 1960s as technological advances enabled programmes to be effectively transmitted in colour for the first time. It looks at the technologies involved, the differences in programme-making that colour required, the audience response, and the changes in advertising and network systems that colour broadcasting brought about.



Colour Television (1968) examines the technologies involved, the differences in programme-making that colour required, the audience response, and the changes in advertising and network systems that colour broadcasting brought about.

The Dimensions of Colour Arthur C. Nielsen, Jr. Part
1. The Techniques
of Colour Television
1. The Basics of Colour Howard Ketcham
2. The
Electronics of Colour Television John W. Wentworth
3. Colour Television
Equipment: Present and Future John T. Wilner Part
2. Producing for Colour
Television
4. Colour Production E. Carlton Winckler
5. Colour in the Studio
A.R. Stanley
6. Colour Film Production for Colour Television John M. Waner
7. Public Service Programming in Colour Ward L. Quaal
8. Colour in Television
News Sheldon W. Peterson Part
3. The Colour Television Audience
9. The Impact
of Colour Thomas E. Cofflin and Sam Tuchman Part
4. Doing Business in Colour
10. Selling Colour Television Norman E. Cash
11. Colour Promotion Chet
Campbell
12. Advertising in Colour Donald F. Coleman
13. The Local Station
and Colour Roy Bacus
14. Colour it Local: A Sampling of Local Station Colour
Activity Kenneth A. Mills Part
5. The Sum of the Parts
15. Its In Colour: So
What? Howard W. Coleman
16. Colour Television Systems A.V. Lord