Exploring the implications of 10 years of data from more than 20,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organizations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatization, organizational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organization and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
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"This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective." (Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany) "An insightful guide full of important information for those of us in or wanting to enter the communication and reputation world. A must read." (Nicola Green, Director of Communications & Reputation, Telefonica O2 UK) "This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners." (Donald K. Wright, Ph.D., Harold Burson Professor of Public Relations, College of Communication, Boston University, USA) "Straight forward! An insightful read for every communicator who wants to better understand what 'professional' actually means." (Nicole Gorfer, Head of Internal & External Communications, Roche Group, Basel, Switzerland) "Powerful, practical and solid advice on communication management." (Irina Arkhipova, Director Public Affairs & Communication, Coca-Cola HBC, Moscow, Russia) "With an impressive amount of data collected over 10 years authored by internationally renowned scholars, this is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work." (Xianhong Chen, Prof. Dr., President, Public Relations Society of China / Huazong University of Science and Technology, China)
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Part I Connected Organisations |
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3 | (16) |
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19 | (24) |
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43 | (18) |
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Part II Influential Departments |
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61 | (26) |
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87 | (24) |
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Commandment 6 Strategised |
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111 | (24) |
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Part III Ambitious Professionals |
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135 | (18) |
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153 | (16) |
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169 | (24) |
| Epilogue |
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193 | (12) |
| Appendix |
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205 | (6) |
| Index |
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211 | |
Ralph Tench is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19).
Dejan Vercic is Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.
Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo. He is Editor of the International Journal of Strategic Communication, USA.
Ángeles Moreno is Titular Professor at the University Rey Juan Carlos, Spain, and Board Director for the European Public Relations Research and Education Association, Brussels.
Piet Verhoeven is Associate Professor of Corporate Communication at theAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Netherlands.
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