This book examines how communication serves as a catalyst for transformative change across the continent. The book is aimed at scholars, practitioners, activists, journalists, and policymakers in political science, development studies, and media and communication and those interested in amplifying marginalised voices across Africa.
Communication for Social Change in Sub-Saharan Africa: Amplifying the Marginalised Voices examines how communication serves as a catalyst for transformative change across the continent. It demonstrates how dialogue, storytelling, and media can motivate action and promote progress towards more equitable and inclusive societies.
Drawing on vivid narratives and diverse case studies, the book examines how communities are using communication to address issues such as gender inequality, public health, human rights, and participatory governance. It highlights the rise of digital activism and grassroots movements that are redefining civic engagement and social transformation. By showcasing how new media technologies enable individuals to craft their own narratives, the book emphasises communication’s crucial role in fostering collective agency and sustainable change.
This book is aimed at scholars, practitioners, and policymakers in political science, development studies, and media and communication. It will also appeal to activists, journalists, and students who seek to understand how communication can be used to amplify marginalised voices and generate lasting social impact across Sub-Saharan Africa.
1: Conceptualising Communication for Social Change in Sub-Saharan Africa
Part I: Foundations and Frameworks 2: African Theoretical Frameworks for
Communication and Social Change 3: Power and Representation in Communication
for Social Change 4: The Resilience of Traditional Media in the Digital Media
Age 5: Autocentric Ubuntu and Communication for Social Change Part II:
Applications and Case Studies 6: Indigenous Communication and Environmental
Conservation 7: Indigenous Language Community Radio Broadcasting 8: Health
Communication in Times of Crisis 9: Co-Created Digital Storytelling for
Empowerment and Change for Sustainable Environmental Part III: Contemporary
Movements and Future Directions 10: Contemporary Social Movements in
Sub-Saharan Africa 11: Empowering Grassroots Movements in Sub-Saharan Africa
12: Digital and Hashtag Activism 13: Charting the path forward for
Communication for Social Change in Sub-Saharan Africa
Chimwemwe Chavinda is a Lecturer in the Department of Media and Communication at the University of Malawi. His teaching and research interests lie at the intersection of media, development, and social change, with a particular focus on how communication can be mobilised to address pressing social, cultural, and environmental challenges in Southern Africa.
Victor Chikaipa is a Senior Lecturer in the School of Humanities and Social Sciences at the University of Malawi. He is also a Post-doctoral research fellow at the University of Stirling and the University of Glasgow, in Scotland, UK. His current primary research interests focus on media in the context of communication related to the environment, politics and social change.
Jimmy Kainja is a Senior Lecturer at the University of Malawi and a PhD candidate at the University of Witwatersrand. He has over ten years of experience teaching and researching Media, Communication, and Cultural Studies. His research interests include media and communications policy, journalism, digital rights, freedom of expression, access to information, and the intersection of media, democracy, and development.
Japhet Mchakulu is a senior lecturer in the Department of Agriculture Education and Development Communication at the Lilongwe University of Agriculture and Natural Resources (Bunda College of Agriculture). His research interest includes the intersection of media, mass communication and youth development. He is currently researching the use of digital tools among rural youth.
Yamikani Ndasauka is an Associate Professor in the Department of Philosophy at the University of Malawi. He also holds visiting and senior research positions at the Centre for Philosophy of Epidemiology, Medicine, and Public Health at Durham University and the University of Johannesburg.
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