Introduction |
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15 | (8) |
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16 | (1) |
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Who Might Organize a Workshop or Seminar? |
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17 | (3) |
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What Types of Workshops and Seminars Exist? |
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20 | (3) |
Chapter 1 What are Workshops and Seminars? |
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23 | (24) |
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Workshops and Seminars Defined |
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24 | (3) |
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27 | (6) |
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27 | (2) |
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29 | (1) |
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30 | (1) |
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Provide learning environment |
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30 | (1) |
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31 | (1) |
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31 | (2) |
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Case Study: Reaching the Apex: Setting & Measuring Goals for Seminars |
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Identifying the Ideal Audience |
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33 | (8) |
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36 | (2) |
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Population and Demographics |
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38 | (1) |
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39 | (1) |
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39 | (2) |
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How to Choose Workshop and Seminar Topics that Sizzle |
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41 | (3) |
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Seminar and Workshop Formats |
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44 | (3) |
Chapter 2 Logistics: Date, 9 Time Place |
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47 | (16) |
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How to Choose the Best Date |
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48 | (4) |
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Research local and competing events |
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48 | (1) |
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49 | (1) |
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50 | (2) |
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Setting the Agenda and Time Period |
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52 | (4) |
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How to create a preliminary room setup |
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53 | (1) |
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54 | (1) |
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54 | (2) |
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56 | (7) |
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Evaluating number of rooms available |
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56 | (2) |
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58 | (1) |
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Room flow for easy transitions |
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58 | (1) |
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59 | (4) |
Chapter 3 Creating a Budget |
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63 | (16) |
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63 | (5) |
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65 | (2) |
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67 | (1) |
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Case Study: Set the Budget for a Successful Event |
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68 | (2) |
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Setting Ticket and Admission Prices |
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70 | (3) |
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70 | (1) |
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71 | (1) |
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71 | (1) |
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72 | (1) |
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72 | (1) |
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73 | (3) |
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73 | (1) |
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74 | (1) |
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75 | (1) |
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Sell admission to future events |
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75 | (1) |
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Case Study: Leverage Knowledge to Sell |
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76 | (3) |
Chapter 4 Establishing Your Team of Professionals |
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79 | (16) |
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Hiring Staff to Plan the Event |
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79 | (2) |
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81 | (4) |
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83 | (2) |
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Case Study: Plan Your Way to a Successful Event |
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85 | (1) |
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Hiring Staff to Run the Event |
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86 | (2) |
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Finding Speakers and Educational Professionals for Topics |
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88 | (1) |
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88 | (5) |
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93 | (2) |
Chapter 5 Funding, Sponsors, and Donations |
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95 | (10) |
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Evaluate Your Cash Sources |
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95 | (2) |
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96 | (1) |
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96 | (1) |
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96 | (1) |
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Case Study: Funding the Innovative Way |
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97 | (2) |
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99 | (4) |
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Create sponsorship packages |
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99 | (2) |
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Contact and book sponsors |
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101 | (2) |
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103 | (2) |
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103 | (1) |
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103 | (1) |
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104 | (1) |
Chapter 6 Get Ready to Deliver |
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105 | (22) |
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105 | (2) |
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107 | (1) |
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Informational Packets and Handouts |
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108 | (2) |
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Case Study: Prepare to Deliver |
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110 | (1) |
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111 | (1) |
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112 | (3) |
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113 | (1) |
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113 | (1) |
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113 | (1) |
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114 | (1) |
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114 | (1) |
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114 | (1) |
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115 | (1) |
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115 | (1) |
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Informational Packets for Speakers/Educators |
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115 | (3) |
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118 | (9) |
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118 | (5) |
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123 | (4) |
Chapter 7 Marketing the Seminar & Workshop to the Right Audience |
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127 | (34) |
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Identify Your Target Audience |
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127 | (3) |
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128 | (1) |
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128 | (1) |
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Groups that will benefit from the information and knowledge you are sharing |
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129 | (1) |
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Case Study: In Order Please: Identifying Your Target Audience and Educating Them |
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130 | (2) |
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132 | (3) |
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133 | (2) |
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135 | (2) |
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Case Study: Write to Succeed: Marketing & Promoting Successful Seminars on a Shoestring Budget |
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137 | (1) |
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138 | (8) |
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141 | (1) |
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141 | (2) |
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143 | (1) |
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144 | (2) |
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146 | (8) |
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147 | (3) |
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150 | (1) |
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151 | (1) |
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152 | (1) |
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152 | (1) |
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153 | (1) |
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Cross-marketing with speakers |
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153 | (1) |
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154 | (7) |
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154 | (1) |
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155 | (3) |
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158 | (1) |
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Controlling marketing costs |
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159 | (2) |
Chapter 8 Deliver |
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161 | (14) |
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Formats for Delivering the Information |
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162 | (2) |
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Case Study: Innovative Formats that Guarantee Interaction and Learning |
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164 | (9) |
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165 | (3) |
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168 | (2) |
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Elicit and incorporate feedback |
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170 | (1) |
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171 | (1) |
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171 | (2) |
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173 | (1) |
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Take Notes during the Seminar |
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173 | (1) |
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174 | (1) |
Chapter 9 Working with Attendees |
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175 | (8) |
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175 | (8) |
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178 | (5) |
Chapter 10 Mistakes and Disasters and How to Avoid Them |
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183 | (8) |
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183 | (3) |
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183 | (2) |
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185 | (1) |
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186 | (1) |
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186 | (5) |
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Speakers that don't show up |
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187 | (1) |
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188 | (1) |
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188 | (3) |
Chapter 11 Evaluating the Seminar and Workshop Success |
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191 | (10) |
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Creating, Distributing, and Collecting Evaluations |
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191 | (3) |
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192 | (2) |
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Case Study: Coalitions Bring Members Together for Collaboration and Interaction |
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194 | (3) |
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195 | (1) |
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196 | (1) |
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Evaluate Feedback from Attendees, Speakers, and Staff |
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197 | (1) |
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198 | (1) |
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Mimicking Successes and Tweaking Wrongs for Future Events |
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199 | (2) |
Chapter 12 What You Need to Do if You Are Setting up an Event, Workshop, Seminar, or Conference Planning Business |
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201 | (52) |
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Determine the Legal Structure of Your Business |
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201 | (1) |
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202 | (1) |
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Becoming a Small Business |
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203 | (1) |
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203 | (1) |
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204 | (1) |
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Limited Liability Company |
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205 | (3) |
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208 | (7) |
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215 | (1) |
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Obtaining Financing for a Profitable Business |
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216 | (1) |
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Financial Avenues to Take |
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216 | (2) |
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Before you seek financial assistance |
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217 | (1) |
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218 | (5) |
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218 | (3) |
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221 | (1) |
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The "more the merrier" plan |
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222 | (1) |
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223 | (1) |
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Savings and Loans (Thrifts) |
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224 | (1) |
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225 | (2) |
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227 | (2) |
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What interest should you have in a joint venture? |
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227 | (1) |
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Not all joint ventures are created equal |
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228 | (1) |
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229 | (5) |
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Government agencies: There is magic in the SBA |
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229 | (2) |
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231 | (1) |
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232 | (1) |
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Prequalification Pilot Loan Program |
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232 | (1) |
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Economic Opportunity Loans (EOL) |
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233 | (1) |
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233 | (1) |
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234 | (1) |
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234 | (2) |
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Other Ways to Finance a Business |
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236 | (7) |
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Available financing sources |
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237 | (1) |
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Give it: Your personal investment |
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237 | (3) |
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Borrow it: Loans to repay |
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240 | (1) |
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Sell it: Shared ownership |
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241 | (1) |
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Earn it: Creative ways to earn cash |
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241 | (2) |
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Materialize Your Business |
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243 | (1) |
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Set Up a Temporary Office |
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243 | (2) |
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Fictitious Name Registration |
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245 | (1) |
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Obtain an Employer Identification Number (EIN) |
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246 | (1) |
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247 | (1) |
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Secure an Accountant or Purchase Accounting Software |
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248 | (1) |
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249 | (1) |
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250 | (17) |
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250 | (1) |
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251 | (1) |
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State and county permits/licenses |
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251 | (1) |
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How to know you have covered it all |
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252 | (1) |
Conclusion |
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253 | (2) |
Glossary |
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255 | (12) |
Appendices |
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267 | (14) |
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Appendix A: Speaking Bureaus & Organizations |
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267 | (2) |
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Appendix B: Sample Attendee Survey |
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269 | (3) |
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Appendix C: Sample Speaker Survey |
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272 | (2) |
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Appendix D: Sample Staff Survey |
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274 | (2) |
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Appendix E: Sample Registration Information |
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276 | (5) |
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278 | (3) |
Bibliography |
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281 | (2) |
Author Biography |
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283 | (2) |
Index |
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285 | |