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E-raamat: Complete Guide to Running Successful Workshops & Seminars: Everything You Need to Know to Plan, Promote and Present a Conference Explained Simply

  • Formaat: 290 pages
  • Ilmumisaeg: 21-Jul-2014
  • Kirjastus: Atlantic Publishing Co
  • Keel: eng
  • ISBN-13: 9781601388711
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  • Formaat: 290 pages
  • Ilmumisaeg: 21-Jul-2014
  • Kirjastus: Atlantic Publishing Co
  • Keel: eng
  • ISBN-13: 9781601388711
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Offers strategies for planning, promoting, and presenting a conference, including how to evaluate and measure the success of an event, building a budget, and get funding for a workshop and discusses common faux pas, mistakes, and disasters, along with the stress-free solutions to remedy any situation.

In this new book, you will learn the ins and outs of planning a workshop, from general decisions about how long the event will last to the minute details such as where each person will check in and sit. This complete guide will teach you how to effectively target and communicate with your audience so you can give your attendees the information they were missing. You will learn about the basics of leading a training program, such as what characteristics you should portray to show your authority and credibility, as well as the general structural elements of a workshop, seminar, and conference. This comprehensive book will help you define the reason why you are holding a workshop, and will teach you to succinctly create an objective for your participants so that you are destined for success. You will even learn how to evaluate and measure your success during and after the event to prove your true effectiveness and determine your program's strengths and weaknesses. Filled with information about how to build a budget, planning, scheduling and get funding for your workshop, this book addresses the financial aspect of holding an hour, day, or weekend workshop so that you can adequately allocate your money. This comprehensive guide has it all - and will teach you everything you need to know to plan, promote, and present a conference.
Introduction 15(8)
How to Use this Book
16(1)
Who Might Organize a Workshop or Seminar?
17(3)
What Types of Workshops and Seminars Exist?
20(3)
Chapter 1 What are Workshops and Seminars? 23(24)
Workshops and Seminars Defined
24(3)
Set a Purpose
27(6)
Sell services
27(2)
Sell products
29(1)
Make money
30(1)
Provide learning environment
30(1)
Networking opportunities
31(1)
Combination
31(2)
Case Study: Reaching the Apex: Setting & Measuring Goals for Seminars
s32
Identifying the Ideal Audience
33(8)
Market Area Research
36(2)
Population and Demographics
38(1)
Industry Information
39(1)
Scouting the Competition
39(2)
How to Choose Workshop and Seminar Topics that Sizzle
41(3)
Seminar and Workshop Formats
44(3)
Chapter 2 Logistics: Date, 9 Time Place 47(16)
How to Choose the Best Date
48(4)
Research local and competing events
48(1)
Be aware of holidays
49(1)
Travel costs
50(2)
Setting the Agenda and Time Period
52(4)
How to create a preliminary room setup
53(1)
Check-in location
54(1)
Seating arrangements
54(2)
Location is Everything
56(7)
Evaluating number of rooms available
56(2)
Evaluating space
58(1)
Room flow for easy transitions
58(1)
Services and rentals
59(4)
Chapter 3 Creating a Budget 63(16)
How to Create a Budget
63(5)
Sample budget
65(2)
Tracking expenses
67(1)
Case Study: Set the Budget for a Successful Event
68(2)
Setting Ticket and Admission Prices
70(3)
Early-bird specials
70(1)
Full-ticket admission
71(1)
Partial-ticket admission
71(1)
A la carte pricing
72(1)
At-the-door prices
72(1)
Ways to Increase Income
73(3)
Sell products
73(1)
Sell services
74(1)
Sell memberships
75(1)
Sell admission to future events
75(1)
Case Study: Leverage Knowledge to Sell
76(3)
Chapter 4 Establishing Your Team of Professionals 79(16)
Hiring Staff to Plan the Event
79(2)
Contracts with Vendors
81(4)
Planning by yourself
83(2)
Case Study: Plan Your Way to a Successful Event
85(1)
Hiring Staff to Run the Event
86(2)
Finding Speakers and Educational Professionals for Topics
88(1)
Hiring Speakers
88(5)
Working with Speakers
93(2)
Chapter 5 Funding, Sponsors, and Donations 95(10)
Evaluate Your Cash Sources
95(2)
Marketing budget
96(1)
Cash savings
96(1)
Other cash sources
96(1)
Case Study: Funding the Innovative Way
97(2)
Finding Sponsors
99(4)
Create sponsorship packages
99(2)
Contact and book sponsors
101(2)
Ask for Donations
103(2)
Service donations
103(1)
Goods donations
103(1)
Cash donations
104(1)
Chapter 6 Get Ready to Deliver 105(22)
Room Setups
105(2)
Agenda
107(1)
Informational Packets and Handouts
108(2)
Case Study: Prepare to Deliver
110(1)
Name Tags
111(1)
Audiovisual
112(3)
Speakers' needs
113(1)
Microphones
113(1)
Speakers
113(1)
Amplifiers
114(1)
Screens
114(1)
Projectors
114(1)
DVD player and TVs
115(1)
Extension cords
115(1)
Informational Packets for Speakers/Educators
115(3)
Venue Checklist
118(9)
Day before checklist
118(5)
Day of checklist
123(4)
Chapter 7 Marketing the Seminar & Workshop to the Right Audience 127(34)
Identify Your Target Audience
127(3)
Consumers
128(1)
Professionals
128(1)
Groups that will benefit from the information and knowledge you are sharing
129(1)
Case Study: In Order Please: Identifying Your Target Audience and Educating Them
130(2)
Marketing Your Event
132(3)
Marketing plan worksheet
133(2)
Marketing Strategy
135(2)
Case Study: Write to Succeed: Marketing & Promoting Successful Seminars on a Shoestring Budget
137(1)
Marketing foundation
138(8)
Marketing messaging
141(1)
Website
141(2)
Brochures
143(1)
Marketing kits
144(2)
Online Marketing
146(8)
Social media
147(3)
Blog
150(1)
Article marketing
151(1)
Link building
152(1)
Direct response
152(1)
Event listings
153(1)
Cross-marketing with speakers
153(1)
Offline Marketing
154(7)
List building
154(1)
Public relations program
155(3)
Speaking opportunities
158(1)
Controlling marketing costs
159(2)
Chapter 8 Deliver 161(14)
Formats for Delivering the Information
162(2)
Case Study: Innovative Formats that Guarantee Interaction and Learning
164(9)
Tips for "teaching"
165(3)
Advice on speaking
168(2)
Elicit and incorporate feedback
170(1)
Practice more
171(1)
How to manage your time
171(2)
Q&A Sessions
173(1)
Take Notes during the Seminar
173(1)
Record the Event
174(1)
Chapter 9 Working with Attendees 175(8)
Registration Packets
175(8)
Travel Information
178(5)
Chapter 10 Mistakes and Disasters and How to Avoid Them 183(8)
Potential Mistakes
183(3)
Getting off schedule
183(2)
Losing the audience
185(1)
Getting off topic
186(1)
Potential Disasters
186(5)
Speakers that don't show up
187(1)
Technical problems
188(1)
Disruptive attendees
188(3)
Chapter 11 Evaluating the Seminar and Workshop Success 191(10)
Creating, Distributing, and Collecting Evaluations
191(3)
From the attendees
192(2)
Case Study: Coalitions Bring Members Together for Collaboration and Interaction
194(3)
From the speakers
195(1)
From the staff
196(1)
Evaluate Feedback from Attendees, Speakers, and Staff
197(1)
Measure the Successes
198(1)
Mimicking Successes and Tweaking Wrongs for Future Events
199(2)
Chapter 12 What You Need to Do if You Are Setting up an Event, Workshop, Seminar, or Conference Planning Business 201(52)
Determine the Legal Structure of Your Business
201(1)
Business Entity Chart
202(1)
Becoming a Small Business
203(1)
Sole Proprietorship
203(1)
General Partnership
204(1)
Limited Liability Company
205(3)
Corporation
208(7)
S Corporation
215(1)
Obtaining Financing for a Profitable Business
216(1)
Financial Avenues to Take
216(2)
Before you seek financial assistance
217(1)
Lending Institutions
218(5)
Commercial banks
218(3)
The faithful banker plan
221(1)
The "more the merrier" plan
222(1)
Credit Unions
223(1)
Savings and Loans (Thrifts)
224(1)
Commercial Financing
225(2)
Joint Ventures
227(2)
What interest should you have in a joint venture?
227(1)
Not all joint ventures are created equal
228(1)
Federal Government
229(5)
Government agencies: There is magic in the SBA
229(2)
Basic 7(a) Loan Program
231(1)
Microloan Program
232(1)
Prequalification Pilot Loan Program
232(1)
Economic Opportunity Loans (EOL)
233(1)
LowDoc Program
233(1)
CAPLines
234(1)
Grants
234(2)
Other Ways to Finance a Business
236(7)
Available financing sources
237(1)
Give it: Your personal investment
237(3)
Borrow it: Loans to repay
240(1)
Sell it: Shared ownership
241(1)
Earn it: Creative ways to earn cash
241(2)
Materialize Your Business
243(1)
Set Up a Temporary Office
243(2)
Fictitious Name Registration
245(1)
Obtain an Employer Identification Number (EIN)
246(1)
Open a Bank Account
247(1)
Secure an Accountant or Purchase Accounting Software
248(1)
Get a Post Office Box
249(1)
Permits and Licenses
250(17)
City business license
250(1)
State sales tax permit
251(1)
State and county permits/licenses
251(1)
How to know you have covered it all
252(1)
Conclusion 253(2)
Glossary 255(12)
Appendices 267(14)
Appendix A: Speaking Bureaus & Organizations
267(2)
Appendix B: Sample Attendee Survey
269(3)
Appendix C: Sample Speaker Survey
272(2)
Appendix D: Sample Staff Survey
274(2)
Appendix E: Sample Registration Information
276(5)
Sample Registration Form
278(3)
Bibliography 281(2)
Author Biography 283(2)
Index 285