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E-raamat: Connected Services: A Guide to the Internet Technologies Shaping the Future of Mobile Services and Operators

3.67/5 (6 hinnangut Goodreads-ist)
(Magic E Company, UK)
  • Formaat: PDF+DRM
  • Ilmumisaeg: 15-Sep-2011
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9781119976455
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Connected Services: A Guide to the Internet Technologies Shaping the Future of Mobile Services and OperatorsSuurem pilt
  • Formaat: PDF+DRM
  • Ilmumisaeg: 15-Sep-2011
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9781119976455
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"Connected Services is a must-read for telco strategists who need to get up to speed on how the world of software and the web 2. 0 works." Andreas Constantinou, Research Director, VisionMobile

"This book is a must read for those charged with leading innovation in a world of connected services where telco and Internet collide." Jason Goecke, VP of Innovation, Voxeo Labs

This book explains the common underlying technological themes that underpin the new era of connected services in a post Web 2.0 epoch

In this book, the author explores the underlying technological themes that underpin the new era of connected services. Furthermore, it explains how the technologies work and what makes each of them significant, for example, the potential for finding new meaning in data in the world of BIG DATA platforms, often referred to as "No-SQL" databases. In addition, it tackles the newest areas of technology such as HTML5, Android, iOS, open source, mash-ups, cloud computing, real-time Web, augmented reality, and more. Finally, the book discusses the opportunities and challenges of a connected world where both machines and people communicate in a pervasive fashion, looking beyond the hype and promise of emerging categories of communication such as the "Internet of Things" and "Real-time Web" to show managers how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world.

Key Features:





Explores the common and emergent underlying technological themes that underpin the new era of connected services Addresses the newest areas of Internet technology such as web and mobile 2.0, open source, mash-ups, cloud computing, web 3.0, augmented reality, and more Shows the reader how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world Discusses new developments in the technological landscape such as Smartphone proliferation, maturation of Web 2.0, increased convergence between mobile networks and the Internet, and so forth Examines modern software paradigms like Software-as-as-Service (SaaS), Platform-as-a-Service (PaaS) and Network-as-a-Service (NaaS) Explores in detail how Web start-ups really work and what telcos can do to adopt lean and agile methods

This book will be an invaluable guide for technical designers and managers, project managers, product managers, CEOs etc. at mobile operators (O2, Vodafone, Orange, T-Mobile, BT), fixed operators, converged operators and their contributory supplier networks (e.g. infrastructure providers). Internet providers (Google, Yahoo, Amazon, eBay, Apple, Facebook), analysts, product managers, developers, architects, consultants, technology investors, analysts, marketing directors, business development directors will also find this book of interest.

Arvustused

"I highly recommend the essential and idea filled book Connected Services: A Guide to the Internet Technologies Shaping the Future of Mobile Services and Operators by Paul Golding, to anyone in any internet, telco, business, policy making, or technology related field who seeks a clearer understanding of the rapidly changing technologies affecting the overall information and communications landscape. This book explains in detail how the underlying technologies, that drive connected services, really work in a format that is understandable and applicable for anyone with a basic knowledge of technology." (Blog Business World, 4 November 2011)

Foreword xv
Preface xvii
1 Connected Services: The Collision of Internet with Telco 1(36)
1.1 Connected What?
1(4)
1.2 Ubiquity: IP Everywhere or Software Everyware?
5(1)
1.3 Six Models for Potential Operator Futures
6(8)
1.3.1 Access Provider
7(1)
1.3.2 Connected Services Platform
7(1)
1.3.3 Distribution Channel
8(1)
1.3.4 Seamless Services Provider
9(1)
1.3.5 Financial Merchant
10(1)
1.3.6 Social Telco
10(2)
1.3.7 Start Thinking Platforms
12(2)
1.3.8 Execution
14(1)
1.4 "Follow Me" Web-Social Networks and Social Software
14(4)
1.5 What are Platforms and Why are They Important?
18(13)
1.5.1 Platform Patterns for Telcos
23(1)
1.5.2 Marketplace and Service Platforms
24(2)
1.5.3 Data and Mash-Up Platforms
26(2)
1.5.4 Platform as a Service
28(2)
1.5.5 Do Platforms Work?
30(1)
1.6 From Platforms to Ecosystems
31(1)
1.7 Where's the Value?
32(1)
1.8 What Should We Build? It's Still About the Experience!
33(3)
1.9 Summary
36(1)
2 The Web 2.0 Services Ecosystem, How It Works and Why 37(38)
2.1 Introduction
37(1)
2.2 Beneath the Hood of Web 2.0: CRUD, MVC and REST
38(7)
2.3 LAMP and Beyond: Web Frameworks and Middleware
45(7)
2.3.1 Introducing LAMP
45(2)
2.3.2 Web Frameworks
47(3)
2.3.3 Agile–Coding at the Speed of Thought
50(2)
2.3.4 Summary–"Why Frameworks Work"
52(1)
2.4 Open by Default: Open Source, Open APIs and Open Innovation
52(6)
2.4.1 The Different Types of Open
52(4)
2.4.2 Open, Open, Open!
56(2)
2.4.3 Summary ("Why Open Works...")
58(1)
2.5 One App Fits All? HTML5 and the Modern Browser
58(4)
2.5.1 Summary ("Why the Browser Works")
62(1)
2.6 It's all About People: Social Computing
62(5)
2.6.1 Exploiting Relationships–The Social Graph
62(1)
2.6.2 Exploiting Interests–Context Awareness
63(1)
2.6.3 Portable Data
64(3)
2.6.4 Mobile is THE Social Device
67(1)
2.6.5 Summary ("Why Social Computing Works")
67(1)
2.7 User Participation, Co-Creation and Analytics
67(2)
2.7.1 User Participation
67(1)
2.7.2 Co-Creation
68(1)
2.7.3 Analytics
68(1)
2.7.4 Summary ("Why User-Voice Works")
69(1)
2.8 Standing on the Shoulders of Giants: APIs and Mash-Ups
69(2)
2.8.1 Summary ("Why Mash-Ups Work")
71(1)
2.9 Mobile 2.0-It's Really a Developer Thing!
71(4)
2.9.1 Mobile 2.0
71(1)
2.9.2 Mobile as THE Platform (Again)
72(3)
3 The Web Operating System-The Future (Mobile) Services Platform 75(40)
3.1 Why is the Concept of a Web OS Important?
75(6)
3.1.1 Summary
81(1)
3.2 Internet of Things
81(4)
3.2.1 Summary
84(1)
3.3 Making Sense of Data
85(13)
3.3.1 Data Semantics
85(2)
3.3.2 Data Relationships
87(2)
3.3.3 Meta-Data Tools: Ontologies, OWL, RDF
89(2)
3.3.4 Meta-Data Tools: Tagging and Folksonomies
91(2)
3.3.5 RDFa – Embedding Meta-Data Within Web Pages
93(1)
3.3.6 Meta-Data Tools: Twitter and Annotations "Twannotations"
94(4)
3.3.7 Summary
98(1)
3.4 Future Web: "People OS?"
98(12)
3.4.1 Introduction
98(2)
3.4.2 Social Networks
100(3)
3.4.3 Social APIs and Platform Thinking (Again)
103(1)
3.4.4 Open Social API-A Cross-Platform People OS?
104(1)
3.4.5 Open Social API-The Mechanics
105(3)
3.4.6 Emergence of a Person OS at the UI layer
108(2)
3.4.7 Privacy and Personas
110(1)
3.5 Social Telcos and the Web OS
110(5)
3.5.1 Where are the Telcos?
110(1)
3.5.2 Telco Social Graph and APIs
111(3)
3.5.3 Identity and Security
114(1)
4 Big Data and Real-Time Web 115(22)
4.1 What is Big Data and Where Did it Come From?
115(6)
4.1.1 In Search of the New Big Data
115(1)
4.1.2 The Business of Big Data
116(4)
4.1.3 Welcome to the Age of Big Data
120(1)
4.2 Some Key Examples of Big Data
121(7)
4.2.1 Statistics Collection at Facebook
121(2)
4.2.2 Real-Time e-Commerce at Amazon with Dynamo
123(4)
4.2.3 Amazon's Dynamo Features
127(1)
4.3 Say Hello to the Data Geeks
128(2)
4.4 "No SQL" and Some of its Flavours
130(7)
4.4.1 No SQL Means No SQL, But not Much Else
130(2)
4.4.2 Key-Value Stores
132(1)
4.4.3 Document Stores
133(1)
4.4.4 Graph Stores
134(3)
5 Real-Time and Right-Time Web 137(22)
5.1 Real-Time Web and Twitter
137(15)
5.1.1 Web Becomes Real-Time Thanks to Twitter
137(5)
5.1.2 Web Infrastructure Goes Real-Time
142(7)
5.1.3 The Real-Time Nature of Mobile
149(3)
5.2 Big Data + Real-Time = Right-Time Web
152(7)
5.2.1 New Buzzword: Right-Time Web
152(1)
5.2.2 Key Components of Right-Time Web
153(6)
6 Modern Device Platforms 159(50)
6.1 Mobile Devices or Connected Devices?
160(6)
6.1.1 What is a Mobile Platform?
160(2)
6.1.2 Developer Mindset About Mobile Platforms
162(2)
6.1.3 Mobile Device or Connected Device?
164(2)
6.2 Introduction to Mobile Device Platforms
166(4)
6.2.1 Platforms of Interest
166(1)
6.2.2 Brief Explanation of an Operating System and SDK
167(3)
6.3 The iOS Platform
170(8)
6.3.1 Mac OS X and Unix-The Foundation for iOS
171(1)
6.3.2 The Mechanics of iOS
172(4)
6.3.3 iOS-What Makes the Platform Tick
176(1)
6.3.4 How Open is iOS?
177(1)
6.4 The Android Platform
178(6)
6.4.1 Introduction
178(1)
6.4.2 Architecture
179(1)
6.4.3 Linux Kernel
179(1)
6.4.4 Android Runtime
180(1)
6.4.5 Android Application Framework
181(1)
6.4.6 Android System Libraries
181(1)
6.4.7 Android-What Makes the Platform Tick
182(1)
6.4.8 How Open is Android?
183(1)
6.5 The Mobile Web Platform
184(25)
6.5.1 Introduction
184(1)
6.5.2 Native versus Web "Debate"
184(2)
6.5.3 Is Native versus Web the Right Question?
186(4)
6.5.4 Major Trends in Mobile Web
190(3)
6.5.5 HTML5
193(7)
6.5.6 Widgets
200(7)
6.5.7 Is That a Phone in My Browser?
207(1)
6.5.8 Mobile Web First?
207(2)
7 Augmented Web 209(20)
7.1 Real or Virtual Worlds?
210(6)
7.1.1 Introduction
210(1)
7.1.2 Augmented Reality
210(5)
7.1.3 Proof-of-Presence or "check-in" Services
215(1)
7.1.4 Summary-Virtual is Just Another Layer in the Web OS
215(1)
7.2 Sensor-Net: Mobiles as Sixth-Sense Devices
216(13)
7.2.1 Current Sensor Applications in Smartphones
217(3)
7.2.2 Emergent and Future Sensor Applications in Smartphones
220(7)
7.2.3 Sensor Net-Is This Web 3.0?
227(2)
8 Cloud Computing, Saas and PaaS 229(36)
8.1 What is Cloud Computing?
230(6)
8.1.1 More Than Just a Fluffy Phrase
230(1)
8.1.2 Open and Commodity: Key Enablers for Cloud Computing
231(2)
8.1.3 Public or Private Cloud?
233(1)
8.1.4 Key Use Cases
234(2)
8.2 On-Demand: Cloud Computing Infrastructure
236(6)
8.2.1 The Infrastructure Level: Servers, Images and Templates
236(3)
8.2.2 The Service Level: Storage, Queues, Load-Balancers...
239(3)
8.3 On-Demand: Software as a Service
242(5)
8.3.1 Opening SaaS with APIs
243(1)
8.3.2 Using SaaS for an Ecosystem Strategy
244(1)
8.3.3 Opportunities for Telcos
245(2)
8.4 On-Demand: Platform as a Service
247(18)
8.4.1 Business PaaS-Force.com
248(3)
8.4.2 Telco 2.0 PaaS–Tropo.com
251(4)
8.4.3 Web 2.0 PaaS-Heroku.com
255(10)
9 Operator Platform: Network as a Service 265(24)
9.1 Opportunity? Network as a Service
266(13)
9.1.1 What is Network as a Service (NaaS)?
266(1)
9.1.2 Characteristics of NaaS APIs
266(1)
9.1.3 Opportunity?
267(1)
9.1.4 The "Customers" are Developers, not the Users!
268(1)
9.1.5 Who are Developers?
268(2)
9.1.6 Ingredients for NaaS Success–What do Developers Want?
270(9)
9.2 Examples of NaaS Connected Services
279(10)
9.2.1 NaaS Case Study–02 Litmus
279(2)
9.2.2 Update to 02 Litmus Story–BlueVia
281(1)
9.2.3 OneAPI–The Interoperable NaaS Play
282(1)
9.2.4 Hashblue Case Study?–RT# and SMSOwI
283(1)
9.2.5 The #Blue Hacks
284(2)
9.2.6 The Benefits of #Blue Platform
286(3)
10 Harnessing Web 2.0 Start-Up Methods for Telcos 289(30)
10.1 Start-Ups and Innovation
289(1)
10.2 What can Telcos Learn from Web 2.0?
290(1)
10.3 Key Web Start-Up Memes
291(2)
10.4 Tech People
293(1)
10.5 Lean Start-Up Methodologies
294(3)
10.6 Extreme and Constant Optimization
297(7)
10.6.1 Ship Often
297(1)
10.6.2 Always Experiment
298(3)
10.6.3 Experiment Driven Development (EDD)
301(2)
10.6.4 The Metrics Mantra–Startup Metrics for Pirates: AARRR!
303(1)
10.7 Co-Creation and Crowdsourcing
304(3)
10.8 Exploiting Big-Data
307(3)
10.9 Social Discovery
310(1)
10.10 APIs and Developers
311(1)
10.11 Incubation and Acceleration
312(1)
10.12 Hack Days, Events and Barcamps
313(6)
10.12.1 Hack Days
314(1)
10.12.2 Barcamps
315(4)
Index 319
Paul Golding, O2 Innovation, UK Paul Golding has over fifteen years experience in the wireless and mobile technology industry. Paul runs his own consultancy company Magic E Company and is currently consulting in the area of IP Multimedia Subsystem (IMS) and Push-to-talk over Cellular (PoC). He has worked as senior consultant within Motorola's newly formed mobile applications team involving numerous encounters with operators globally and with numerous mobile applications vendors. He also has a popular blog which features a series of 100 Mobile Ideas, which has been followed by various industry participants, including prominent companies (e.g. Yahoo, Vodafone, O2, Etisalat).
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