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E-raamat: Corporate E-Learning: An Inside View of IBM's Solutions

(Senior Vice President of Central Services, Consolidated Edison Company of New York)
  • Formaat: PDF+DRM
  • Ilmumisaeg: 27-Sep-2007
  • Kirjastus: Oxford University Press Inc
  • Keel: eng
  • ISBN-13: 9780198042525
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 27-Sep-2007
  • Kirjastus: Oxford University Press Inc
  • Keel: eng
  • ISBN-13: 9780198042525
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Corporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs. However, most of the books that are written about e-learning do not describe in detail how corporate e-learning is actually implemented within a specific company. Corporate E-Learning fills that gap by describing in depth how e-learning programs are developed and instituted, and how their effectiveness is measured, from the perspective of practicing e-learning professionals at IBM, an early and liberal user of e-learning technologies to train their global workforce. Drawing on a wealth of in-person interviews of numerous e-learning professionals at IBM, as well as recent e-learning literature, Tai discusses how IBM has significantly contributed to the evolution of corporate e-learning. In the course of doing so, he makes useful comparisons with other companies and industries, and draws conclusions that are applicable to any company considering utilizing e-learning. Companies should be careful, concludes Tai, to use e-learning only when it makes strategic and economic sense, not simply because the technology is available. In addition, e-learning should always be used along with other more traditional means of learning, and carefully monitored by feedback mechanisms to measure whether its objectives have been accomplished, and how e-learning programs might improve in the future. Corporate E-Learning is designed for classroom use in technology management courses, and will also appeal to corporate professionals who are involved in training, human resources development, and performance improvement.
Introduction
3(8)
Background
3(1)
What Is E-Learning?
4(2)
Audience
6(1)
How Is Effective E-Learning Defined?
6(1)
Why Is E-Learning Important?
7(1)
What Does E-Learning Add?
8(1)
Sources of Data Gathering
9(1)
Outline
9(2)
Literature Review
11(31)
Background
11(2)
Why Do Corporations Use E-Learning?
13(6)
Strategic Reasons
13(1)
Accessibility
14(2)
Size, Geography, and Speed
16(1)
Attraction/Retention
17(1)
Productivity
17(2)
Investment
19(1)
How Is E-Learning Developed?
19(9)
E-Learning versus Classroom Learning
19(2)
Content/Design
21(2)
Learner Consideration
23(2)
Delivery
25(1)
Blended Learning
26(1)
Sourcing
27(1)
How Is E-Learning Implemented?
28(6)
Marketing E-Learning
28(2)
Supporting Learners
30(2)
Supporting Instructors
32(1)
Corporate Support
33(1)
Learning Management System
33(1)
How Is Effectiveness Determined by Corporations?
34(3)
Rationale
35(1)
Methods of Measurements
36(1)
What Lessons Are Learned?
37(5)
Failure at the Learner Level
37(1)
Failure at the Product Level
38(2)
Failure at the Organizational Level
40(2)
Framework and Methods
42(7)
Conceptual Framework
42(1)
Methodology
42(1)
Interviews
43(1)
Protocol
43(3)
Data Recording Procedure
46(1)
Data Analysis and Interpretation
46(1)
Trustworthiness
47(1)
Ethical Considerations
48(1)
IBM
49(34)
Why Use E-Learning?
49(3)
Serve the Global Community
50(1)
Technology Innovation---On Demand Learning
51(1)
How Is E-Learning Developed?
52(12)
Learning Organization Structure
52(1)
Business Objectives
53(1)
Project Management---Collaborative Effort
53(1)
Sequence of Participation
54(1)
E-Learning versus Classroom Learning
55(1)
Content/Design
55(1)
Subject Matter Experts (SME)
55(1)
Designers
56(1)
Content
56(1)
Repurpose
57(1)
Cultural Sensitivity
58(1)
Design
58(1)
Beta Test
59(1)
Learner Consideration
60(1)
High Touch
60(1)
Delivery
61(1)
Blended Learning
61(2)
Sourcing
63(1)
How Is E-Learning Implemented?
64(9)
Marketing E-Learning
64(1)
Voluntary
64(1)
User-Friendly Support
64(1)
Word of Mouth
65(1)
Supporting Learners
65(1)
Development Plan
65(1)
Administration
66(1)
Help Desk
67(1)
Language
68(1)
Time for E-Learning
68(1)
Confidentiality
69(1)
Supporting Instructors
69(1)
Changing Role
69(1)
Training
70(1)
Corporate Support
71(1)
Learning Management System
71(1)
Collaborative Spaces
72(1)
How Is Effectiveness Determined by Corporations?
73(6)
Methods of Measurement
73(1)
Kirkpatrick Level 1
74(1)
Kirkpatrick Level 2
75(1)
Kirkpatrick Level 3
76(1)
Kirkpatrick Level 4
76(1)
Beyond Kirkpatrick---IBM's ACE Model
77(1)
IBM's ACE Model
78(1)
Soft Measures
78(1)
What Lessons Are Learned?
79(4)
Failure at the Learner Level
79(1)
Failure at the Product Level
79(2)
Failure at the Organizational Level
81(2)
Analysis
83(38)
Significant Events
83(1)
Organization
84(2)
Why E-Learning?
86(3)
How Is E-Learning Developed?
89(8)
Business Objectives
89(1)
Project Management
90(1)
E-Learning versus Classroom Learning
91(1)
Content/Design
92(2)
Cultural Sensitivity
94(1)
Learner Consideration
94(1)
Delivery
95(1)
Blended Learning
96(1)
Sourcing
96(1)
How Is E-Learning Implemented?
97(8)
Marketing
97(1)
Support Learners
98(1)
Lack of Time Allocation for E-Learning
99(1)
Confidentiality
100(1)
Support Instructors
100(2)
Corporate Support
102(2)
Learning Management System
104(1)
How Is Effectiveness Determined by Corporations?
105(6)
What Lessons Are Learned?
111(8)
Failure at the Learner Level
112(1)
Failure at the Product Level
113(2)
Failure at Organizational Level
115(4)
Future Study
119(2)
Conclusion
121(13)
Summary
121(1)
Research Findings
122(8)
Why E-Learning?
122(1)
It's Cheaper and Faster
122(1)
Innovation
123(1)
How Is E-Learning Developed?
123(1)
E-Learning Partners Must Take Ownership
123(1)
Content Must Be Relevant
123(1)
IBM's Four Tier Approach: What Content Should Be Delivered via E-Learning?
124(1)
Purchase versus Build
124(1)
How Is E-Learning Implemented?
124(1)
Voluntary and Cuddled
124(1)
Winning Over Instructors
125(1)
Corporate Support: Sustained Commitment
125(1)
Learning Management System---Importance of Interoperability
126(1)
How Is Effectiveness Determined?
127(1)
Kirkpatrick Model: What and How to Measure
127(1)
The Ultimate Measure---Customer Satisfaction
127(1)
What Lessons Are Learned?
128(1)
Importance of Feedback and Continuous Improvement
128(1)
Learner Level---Avoid Technical Difficulties
128(1)
Product Level---Avoid Poor Content/Design
129(1)
Corporate Level---Avoid Half-Hearted Commitment
129(1)
Creating E-Learning---Integration of Components
130(1)
Research Findings Summary
131(1)
Who Can Benefit from This Research?
132(2)
Appendix A. Interview Protocol 134(2)
Appendix B. Personal Interviews 136(1)
References 137(8)
Index 145