This book explores corporations’ corporate social responsibility engagement with local communities in a range of Asian countries. It provides examples of corporate social responsibility in a wide range of industrial sectors, focuses extensively on "social enterprises" and on governments’ and corporations’ schemes to encourage them, considers how relations with employees and with local workforces fit into the pattern of corporate social responsibility, and discusses the question as to how far corporations engage with local communities as a way of developing new markets for their products.
The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly embedded in Asian countries and in Asian corporations. The latest trend in corporate social responsibility, evident also in Asia, is for corporations to apply corporate social responsibility to local communities and to those at the bottom of the social hierarchy. This book explores corporations’ social responsibility engagement with local communities in a range of Asian countries. It provides examples of corporate social responsibility in a wide range of industrial sectors, focuses extensively on "social enterprises" and on governments’ and corporations’ schemes to encourage them, considers how relations with employees and with local workforces fit into the pattern of corporate social responsibility, and discusses the question as to how far corporations engage with local communities as a way of developing new markets for their products.
Introduction: The Multiplicities of Corporate Social Responsibility
1.
China: Impact of Relocation on Working Conditions in Chinese Supplier Firms
Does A Downgrade Have to Be Expected?
2. South/East Asia: Social
Entrepreneurship in India, Singapore, and Hong Kong
3. India: Corporate
Social Responsibility in Emerging Markets: Corporate Indias Engagement with
Local Communities
4. Japan: CSR Development and Local Community in Japan
5.
Bangladesh: Exploring the Potentials of Social Entrepreneurship in Developing
Countries
6. Pakistan: Corporate Social Responsibility in Pakistan: Corporate
Engagements in the Local Community and their Social Impact
7. Indonesia:
Corporate Social Responsibility Practices in Indonesia: Intermediary Matters
Case Studies from Indonesia
8. Thailand: CSR Sponsor as Change Maker:
Community Development Programs in Thailand
9. Asia: Corporate and Community
Processes of Engagement: A Framework to Address Multi-Level CSR Issues and
Situations
Kyoko Fukukawa is a Senior Lecturer in Marketing at Bradford University School of Management, UK.
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