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xi | |
Preface to the third edition |
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xv | |
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Creativity and Its Importance in Business |
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1 | (24) |
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1 | (1) |
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Some definitions of creativity |
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2 | (1) |
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3 | (2) |
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5 | (2) |
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The importance given to creativity in business |
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7 | (5) |
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Conditions in which creative thinking is required most |
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12 | (2) |
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14 | (2) |
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Characterstics of creative thinking and creative thinkers |
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16 | (4) |
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20 | (1) |
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21 | (4) |
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25 | (24) |
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25 | (1) |
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The need to be ready for change |
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26 | (1) |
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26 | (3) |
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29 | (2) |
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Other barriers to an individual's creativity |
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31 | (1) |
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Dealing with an indivual's blocks to creativity |
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31 | (2) |
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Diagnosing whether someone is blocked in their thinking |
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33 | (1) |
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How techniques help to overcome blocks |
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33 | (3) |
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Blocks to organizational creative thinking and ways of dealing with them |
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36 | (1) |
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Elements and conditions of creative organizations |
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37 | (1) |
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Impact of organizational culture and a climate for creativity |
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38 | (1) |
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38 | (1) |
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39 | (10) |
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Theories of Creativity and the Creative Problem Solving Process |
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49 | (32) |
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49 | (2) |
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51 | (1) |
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The investment theory of creativity |
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52 | (1) |
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The brain as an information processor |
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53 | (4) |
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Convergent and divergent thinking |
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57 | (1) |
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The conditions of creative thinking |
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57 | (3) |
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60 | (1) |
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Theories of creative problem solving |
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61 | (3) |
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The cognitive theory of creativity |
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64 | (2) |
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How we get ideas: the index metaphor |
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66 | (2) |
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Problem solving mechanisms |
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68 | (1) |
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69 | (3) |
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The problem solving process |
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72 | (2) |
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The problem solving process and the creative process |
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74 | (1) |
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The creative problem solving process |
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75 | (1) |
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Compositional and improvisational creativity |
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76 | (1) |
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77 | (1) |
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78 | (3) |
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Objective Finding, Fact Finding and Problem Finding/Definition |
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81 | (26) |
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82 | (1) |
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82 | (3) |
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Fact finding and problem definition/redefinition |
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85 | (1) |
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86 | (2) |
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Problem finding/definition |
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88 | (2) |
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90 | (3) |
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Redefinition approaches: laddering |
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93 | (1) |
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Redefinition approaches: goal orientation |
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94 | (1) |
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Redefinition approaches: boundary examination |
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95 | (1) |
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Redefinition approaches: progressive abstractions |
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96 | (1) |
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Redefinition approaches: `why' method |
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97 | (1) |
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Analytical techniques: decomposable matrices |
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98 | (3) |
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Analytical techniques: cause-and-effect diagrams |
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101 | (1) |
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101 | (1) |
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102 | (5) |
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Morphological Analysis and Related Techniques |
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107 | (21) |
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107 | (1) |
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108 | (3) |
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111 | (2) |
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113 | (4) |
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117 | (3) |
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Heuristic ideation technique |
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120 | (1) |
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121 | (1) |
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Sequence-attribute modification matrix |
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121 | (3) |
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124 | (1) |
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124 | (4) |
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Brainstorming and Its Variants |
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128 | (17) |
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128 | (1) |
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128 | (3) |
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The process of brainstorming |
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131 | (4) |
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135 | (1) |
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Stop-and-go brainstorming |
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135 | (1) |
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Round-robin brainstorming |
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135 | (1) |
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135 | (2) |
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137 | (1) |
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Problems with brainstorming |
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137 | (1) |
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137 | (1) |
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138 | (2) |
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140 | (1) |
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140 | (5) |
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Lateral Thinking and Associated Methods |
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145 | (25) |
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145 | (1) |
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146 | (1) |
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147 | (5) |
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152 | (2) |
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154 | (6) |
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160 | (1) |
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161 | (2) |
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The discontinuity principle |
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163 | (1) |
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163 | (1) |
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164 | (1) |
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164 | (5) |
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169 | (1) |
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170 | (19) |
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170 | (1) |
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170 | (5) |
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Conducting synectics sessions |
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175 | (5) |
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180 | (3) |
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183 | (1) |
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184 | (5) |
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Paradigm-Breaking Techniques and Some Miscellaneous Ideation Methods |
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189 | (35) |
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190 | (1) |
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190 | (1) |
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191 | (5) |
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Miscellaneous ideation techniques |
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196 | (1) |
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Cliches, proverbs and maxims |
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196 | (2) |
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198 | (1) |
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199 | (2) |
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201 | (4) |
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205 | (1) |
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205 | (2) |
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207 | (1) |
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208 | (3) |
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211 | (4) |
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215 | (1) |
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216 | (1) |
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217 | (1) |
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218 | (2) |
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220 | (4) |
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224 | (29) |
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225 | (1) |
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225 | (3) |
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228 | (6) |
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234 | (2) |
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Qualitiative evaluation: reverse brainstorming |
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236 | (2) |
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Financial/mathematical evaluations |
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238 | (1) |
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238 | (1) |
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239 | (1) |
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240 | (2) |
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242 | (2) |
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244 | (9) |
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253 | (18) |
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254 | (1) |
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Ideas are not readily implemented |
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254 | (2) |
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Sources of resistance to change |
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256 | (1) |
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Role of communication in overcoming resistance to change |
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257 | (1) |
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Putting ideas into practice |
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258 | (3) |
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Reducing resistance to change |
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261 | (6) |
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267 | (1) |
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268 | (1) |
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269 | (2) |
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Computer-Assisted Creative Problem Solving |
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271 | (12) |
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271 | (1) |
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272 | (1) |
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Structured approach to creative problem solving in computer programs |
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273 | (1) |
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274 | (6) |
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Group creative problem solving aids |
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280 | (1) |
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281 | (2) |
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283 | (1) |
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283 | |