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E-raamat: Custom Search - Discover more:: A Complete Guide to Google Programmable Search Engines

  • Formaat: 194 pages
  • Ilmumisaeg: 29-Jun-2021
  • Kirjastus: Chapman & Hall/CRC
  • Keel: eng
  • ISBN-13: 9781000332599
  • Formaat - EPUB+DRM
  • Hind: 58,49 €*
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  • Formaat: 194 pages
  • Ilmumisaeg: 29-Jun-2021
  • Kirjastus: Chapman & Hall/CRC
  • Keel: eng
  • ISBN-13: 9781000332599

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"Google's Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. WithPSEs, it is possible to perform filtered searches within parts of the web as if they were databases! While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one). Even less info is available on the "structured" operators that allow for filtered search. The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people include PSEs their work"--

Google’s Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases!

While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the "structured" operators that allow for filtered searches.

The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work.

Key Features:

  • A detailed intro on creating PSEs, including info absent in Google’s help
  • A "hack" for creating PSEs that look for profiles in seconds
  • An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web
  • A "hack" for expanding Google’s search limits to 500 terms
  • Use cases, examples, and approaches that would be educational for those doing online research

This book is going to be interesting for researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better.

Introduction 1(4)
Google Vs. Cses
1(1)
The Gap To Cover
2(1)
Custom Search Engine Users
3(1)
What We Skipped
3(1)
Privacy And Disclaimer
4(1)
Eresources
4(1)
PART 1 Introduction to Google Custom Search Engines (CSEs)
5(44)
Chapter 1 Simple and Advanced Google Search
7(22)
Simple Google Search
8(2)
The Main Search Principle -- "Visualize Success"
10(4)
Surface Web
14(2)
Basic Boolean Search Syntax
16(1)
Advanced Search Operators
17(5)
Search Operator Asterisk * -- "Fill In The Blanks"
22(1)
Include Omitted Results
22(1)
Google Image Search
23(2)
Notes For Practical Searching
25(1)
Number Of Results
26(1)
Crossed-Out Words In Results (Soft "And")
27(1)
Searching Verbatim
27(1)
Searching By Date Range
27(2)
Chapter 2 What Is a Google Custom Search Engine?
29(4)
A Bit Of History
29(1)
Cses Vs. Google -- Advantages And Challenges
30(3)
Chapter 3 Creating Your First CSE
33(4)
Chapter 4 Editing and Testing Your CSEs
37(12)
Results For Different End-Users
43(2)
Cses For End-Users
45(4)
PART 2 Configure a CSE
49(38)
Chapter 5 What Are You Looking For?
51(10)
"Soft" Site Search
53(1)
Url Patterns
54(2)
Careers Cse
55(1)
Behance Resumes Cse
55(1)
"Keywords"
56(1)
Automatically Add Search Terms
57(4)
Pdf Files Cse
57(1)
Gmails Cse
58(3)
Chapter 6 Search Refinements
61(4)
Chapter 7 Synonyms
65(10)
Synonyms Example
66(1)
Synonyms Example Cse #1
67(1)
Working With Synonyms Xml Files
67(2)
Synonyms Example Cse #2
68(1)
How To Use Synonyms To Implement Long Orstatements
69(6)
Women's Names (Linkedin) Cse
71(4)
Chapter 8 Configuration Files
75(4)
Backing Up, Sharing, And Duplicating
77(2)
Chapter 9 Other Features of Note
79(6)
Localization
79(2)
Image Search
81(4)
Search Images Cse
81(4)
Chapter 10 Troubleshoot Your CSE
85(2)
PART 3 Discover more: Advanced CSEs
87(44)
Chapter 11 Metadata Types
89(4)
Schema.Org Objects
89(1)
Schema.Org Objects And Custom Snippets In Google Search
90(1)
Microformats
91(1)
Metatags
91(2)
Chapter 12 Schema.org and Custom Search
93(4)
Building A Cse With A Schema.Org Object
93(1)
Tip: Easily Build Cses For Public Profiles
94(1)
Beyond The Person
95(2)
Chapter 13 Knowledge Graphs
97(6)
Selecting Kges In Cses
99(1)
Tip: Kg Boolean
100(1)
Examples Of Cses That Search For Kg Entities
100(3)
Chapter 14 Fascinating CSE Advanced Search Operators
103(18)
The Person Object: A Closer Look
104(2)
The Reality Is Not Perfect
106(2)
Non-Standard Operators
108(1)
How To Identify Structured Data On A Page
108(2)
How To Search For Structured Data With Any Cse -- Advanced Syntax
110(1)
More: Operators For Refinements
111(1)
How To Find Objects
111(1)
Tip: Search For Profiles On A Social Site
112(1)
Find Which Sites And Pages Contain Which Objects With "Search Everything"
113(1)
Next: Search By Fields And Values
114(1)
Multiple Objects And Instances In One Page
115(1)
Order Of Boolean Operations
116(1)
Cse Operators For Less Technical End-Users
117(2)
Cse Operators For The Open Web
119(2)
Chapter 15 API and Other Considerations
121(10)
Custom Search Engine Apis
121(3)
Steps To Identify Advanced More:P: Syntax
124(3)
Meta Tags
127(3)
Sorting Results
130(1)
PART 4 How We Built Our CSEs
131(34)
Chapter 16 Basic CSE Examples
133(10)
Google Scholar Profiles Cse
133(1)
About.Me Cse
134(1)
Diversity Associations Cse
134(2)
Email Formats Cse
136(2)
Hoovers Cse Operators
138(1)
Language Proficiency Cse
138(1)
Hidden Resumes Cse
139(1)
Developer Resumes Cse
139(1)
Url Shorteners Cse
140(1)
Search Everything Cse
141(2)
Chapter 17 Object-Oriented CSEs
143(4)
Dev.To Cse
143(1)
Physicians Cse
144(1)
Accountants Cse
144(1)
Software Code Cse
144(1)
Meta Tags
145(2)
Chapter 18 Determining CSE Operators for Social Sites and more
147(18)
Github Cse Operators
147(1)
Linkedin Cse Operators
148(3)
Slideshare Cse Operators
151(1)
Reuters Cse Operators
152(2)
Rocketreach Cse Operators
154(1)
Doximity Cse Operators
155(1)
Xing Cse Operators
155(1)
Researchgate Cse Operators
156(1)
Google Scholar Cse Operators
157(2)
Vitals Cse Operators
159(1)
Zocdoc Doctors Cse Operators
159(2)
Speakerhub Cse Operators
161(1)
Clustrmaps Cse Operators
162(3)
Summary 165(2)
Glossary 167(6)
Appendix A List Of Our Cses 173(2)
Appendix B Complete List Of Google Search Operators 175(2)
About The Authors 177(2)
Index 179
Irina Shamaeva is a well-known Talent Sourcer, Internet and OSINT Researcher, and Presenter who started a recruiting agency in 2003. Before that, she worked as a Software Developer and Manager and has a Masters in Math with Honors. Irina wants to share cool Internet search techniques with everyone. She spends half of her time Sourcing for global clients and the rest training and speaking at conferences. Irina moderates the popular "Boolean Strings" communities on LinkedIn and Facebook.

David Galley is a practitioner and trainer in the field of Talent Sourcing and has been in the recruitment industry since 2005. A self-described "research nerd," he enjoys digging deep into technical details, discovering information others may have missed. David is Program Director at Sourcing Certifications, an online collection of Sourcing classes, and administers exams. He is always in search of new hacks.