The sheer volume of business data has reached an all-time high. By using visualizations to transform this data into useful and understandable information, you can facilitate better decision-making. This practical book shows data analysts as well as professionals in finance, sales, and marketing how to quickly create and use data visualizations.
Alex Kolokolov from Data2Speak and Maxim Zelensky from Datalineo Limited explain in simple and clear language how to use Microsoft Power BI to set up any visualization diagram. Managers with different professional backgrounds will learn how to "tame" data visualization, and step-by-step instructions will help you set up any chart professionally. The examples in this book clearly explain how customization facilitates the perception of data.
This book helps you understand:
- How interactive visuals can be useful for your business
- The basic rules for building charts
- Exceptions from general rules based on real business cases
- How to choose the right chart for every business case
- How to create interactive visuals in Power BI
- How to design corporate identity visuals
Alex Kolokolov is an expert in Business Intelligence and dashboards. He is CEO and founder of Data2Speak Incorporated, a company providing data analytics services and consulting.
Alex has taught in MBA programs in the USA as part of the Fulbright Program at Florida Atlantic University and Key West University. With over 15 years of practice, Alex has set up hundreds of management reports in production, banks, and trading companies; hes experienced with software from Microsoft, Qlik, Tableau, and IBM. Based on this experience, he describes universal rules for visualization and working with the requirements of business customers.
Maxim Zelensky, PhD, is a Power BI consultant at Intelligent Business. He is a renowned Microsoft Power BI expert, with a wide range of interests and experience in Microsoft BI and Excel tools. With over 20 years of experience in marketing, sales, and purchasing, Maxims knowledge of various business aspects and models allows him to offer solutions that best meet the real needs of the business. Maxim started studying Power Query and Power BI in 2015. He spent a lot of time investigating different aspects of these tools and became one of the most recognized Power BI experts, which led to him being nominated for the Microsoft Most Valuable Professional award. He earned this award in 2018-2022, confirming his level of expertise, community influence, and knowledge sharing.
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