About the Authors |
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x | |
About the Illustrators |
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xii | |
Acknowledgements |
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xiii | |
Online Resources |
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xv | |
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xvii | |
Preface |
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xviii | |
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xx | |
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2 | (1) |
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3 | (1) |
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How to work with this book |
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4 | (1) |
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4 | (3) |
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7 | (9) |
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16 | (2) |
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Online resources for students |
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18 | (1) |
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Online resources for instructors |
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18 | (1) |
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18 | (2) |
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20 | (1) |
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21 | (3) |
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24 | (38) |
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26 | (1) |
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26 | (11) |
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26 | (3) |
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Why is innovation important? |
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29 | (1) |
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Which organisations are the most innovative? |
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30 | (2) |
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Are there different types and levels of innovation? |
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32 | (5) |
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37 | (8) |
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What is innovation management? |
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37 | (3) |
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What does innovation management involve? |
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40 | (5) |
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45 | (8) |
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45 | (1) |
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How does open innovation work? |
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46 | (5) |
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How does open innovation impact the innovation management process? |
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51 | (2) |
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53 | (3) |
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56 | (6) |
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Chapter 3 Design Thinking |
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62 | (28) |
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64 | (1) |
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Understanding Design Thinking |
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65 | (12) |
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65 | (1) |
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The Design Thinking process |
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66 | (4) |
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70 | (6) |
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76 | (1) |
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77 | (7) |
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79 | (2) |
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81 | (3) |
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84 | (6) |
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Chapter 4 Loving The Problem |
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90 | (36) |
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92 | (1) |
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Creating an effective team |
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93 | (4) |
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97 | (7) |
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104 | (3) |
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Researching your challenge |
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107 | (10) |
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108 | (3) |
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Problem Statement - Why? Who? What? When? Where? and How? |
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111 | (1) |
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111 | (6) |
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117 | (6) |
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123 | (3) |
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Chapter 5 Idea Generation |
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126 | (40) |
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128 | (1) |
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128 | (3) |
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Different approaches to generating ideas |
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128 | (2) |
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Where do the best ideas come from? |
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130 | (1) |
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Applying Design Thinking techniques to the challenge |
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131 | (5) |
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Preparing for the Design Thinking workshops |
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132 | (3) |
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Facilitating Design Thinking workshops |
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135 | (1) |
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Workshop 1: Empathy and understanding |
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136 | (14) |
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136 | (3) |
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139 | (3) |
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142 | (3) |
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Identifying pain points and opportunities |
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145 | (5) |
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Workshop 2: Idea generation |
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150 | (9) |
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152 | (2) |
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154 | (5) |
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159 | (7) |
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Chapter 6 Communication Skills |
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166 | (36) |
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168 | (7) |
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169 | (2) |
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171 | (3) |
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Who do we communicate with during an innovation project? |
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174 | (1) |
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Active listening and empathy |
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175 | (10) |
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176 | (3) |
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The importance of empathy |
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179 | (6) |
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185 | (3) |
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186 | (2) |
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Communicating and collaborating in teams |
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188 | (9) |
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Holding effective meetings |
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189 | (3) |
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192 | (1) |
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193 | (4) |
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197 | (5) |
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Chapter 7 Ilea Validation And Development |
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202 | (32) |
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204 | (1) |
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205 | (16) |
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The Six Thinking Hats technique |
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205 | (6) |
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Design Thinking Hills: `Who, what and wow!' |
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211 | (4) |
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Design Thinking storyboards |
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215 | (6) |
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221 | (8) |
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225 | (1) |
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226 | (3) |
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229 | (5) |
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Chapter 8 Commercial Awareness And Value |
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234 | (32) |
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236 | (1) |
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What commercial awareness is and how to get it |
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236 | (13) |
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238 | (2) |
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240 | (5) |
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245 | (4) |
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Funding sources for innovation projects |
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249 | (2) |
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Structuring a business case |
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251 | (5) |
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Elements of a business case |
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251 | (1) |
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Understanding business cases |
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252 | (4) |
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Developing a value proposition statement |
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256 | (4) |
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260 | (6) |
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Chapter 9 Managing Change And Overcoming Setbacks |
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266 | (26) |
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268 | (1) |
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Iteration is part of the plan |
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268 | (3) |
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271 | (1) |
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Analysing and reflecting on failure |
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272 | (5) |
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Turning a problem into an opportunity |
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277 | (2) |
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Developing `bouncebackability' |
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279 | (8) |
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287 | (5) |
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Chapter 10 Pitching Innovation And Wow Factor |
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292 | (38) |
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294 | (1) |
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Combining and building upon what you've already learned |
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294 | (2) |
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296 | (7) |
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298 | (1) |
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Knowing yourself and your team |
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298 | (1) |
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Presentation is a skill which can be learned |
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299 | (1) |
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It's natural to be nervous |
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299 | (4) |
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303 | (1) |
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Developing the innovation pitch |
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304 | (12) |
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Importance of being unique |
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306 | (1) |
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306 | (4) |
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Structure of an innovation pitch |
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310 | (6) |
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Practice makes better (much, much better) |
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316 | (4) |
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316 | (2) |
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318 | (2) |
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320 | (1) |
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321 | (2) |
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Delivering the innovation pitch |
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323 | (1) |
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Reflecting on the innovation pitch |
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323 | (2) |
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325 | (5) |
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Chapter 11 Applying The Learning |
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330 | (33) |
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332 | (1) |
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The four-step learning model and seven skill areas |
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333 | (1) |
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334 | (10) |
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344 | (4) |
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348 | (6) |
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Design Thinking your life? |
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354 | (2) |
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356 | (1) |
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357 | (6) |
Bibliography |
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363 | (6) |
Index |
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369 | |