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E-raamat: Design Thinking for Student Projects

  • Formaat: 392 pages
  • Ilmumisaeg: 11-May-2022
  • Kirjastus: Sage Publications Ltd
  • Keel: eng
  • ISBN-13: 9781529769326
  • Formaat - PDF+DRM
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  • Formaat: 392 pages
  • Ilmumisaeg: 11-May-2022
  • Kirjastus: Sage Publications Ltd
  • Keel: eng
  • ISBN-13: 9781529769326

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Created with direct input from students and packed with advice and guidance from leading industry experts, this textbook walks readers through the steps necessary to deliver a team-based project, facilitating the development of key employability skills along the way.



Employers look for more than just a good degree. Candidates are expected to be able to creatively solve problems, manage change, demonstrate commercial awareness, and collaborate and communicate at different levels.

Increasingly, universities are helping their students gain these skills through team-based projects, utilising innovation to solve real-world problems. Created with direct input from students and packed with advice and guidance from leading industry experts, this textbook walks readers through the steps necessary to deliver a team-based project, facilitating the development of key employability skills along the way.

Readers can also connect with each other and create their own projects and teams via the book’s LinkedIn group.

Suitable for undergraduates and postgraduates across all disciplines undertaking team-based modules and courses, as well as those studying independently, Design Thinking for Student Projects is the essential guide to learning practical Design Thinking and employability skills.

Tony Morgan
 is an Associate Professor in Innovation Management Practice at the University of Leeds.
Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds.
About the Authors x
About the Illustrators xii
Acknowledgements xiii
Online Resources xv
List of Icons
xvii
Preface xviii
Chapter 1 Introduction
xx
Welcome
2(1)
What this book is about
3(1)
How to work with this book
4(1)
How will I learn?
4(3)
The seven skill areas
7(9)
Learning features
16(2)
Online resources for students
18(1)
Online resources for instructors
18(1)
Structure of the book
18(2)
Resources needed
20(1)
Conclusion
21(3)
Chapter 2 Innovation
24(38)
Introduction
26(1)
Innovation
26(11)
What is innovation?
26(3)
Why is innovation important?
29(1)
Which organisations are the most innovative?
30(2)
Are there different types and levels of innovation?
32(5)
Innovation management
37(8)
What is innovation management?
37(3)
What does innovation management involve?
40(5)
Open innovation
45(8)
What is open innovation?
45(1)
How does open innovation work?
46(5)
How does open innovation impact the innovation management process?
51(2)
Innovation enablers
53(3)
Conclusion
56(6)
Chapter 3 Design Thinking
62(28)
Introduction
64(1)
Understanding Design Thinking
65(12)
What is Design Thinking?
65(1)
The Design Thinking process
66(4)
Love the problem!
70(6)
Teamwork
76(1)
Design Thinking practice
77(7)
Teaming
79(2)
Design Thinking online
81(3)
Conclusion
84(6)
Chapter 4 Loving The Problem
90(36)
Introduction
92(1)
Creating an effective team
93(4)
Innovation challenges
97(7)
Starting out
104(3)
Researching your challenge
107(10)
Project Research Canvas
108(3)
Problem Statement - Why? Who? What? When? Where? and How?
111(1)
Stakeholder mapping
111(6)
Interviews
117(6)
Conclusion
123(3)
Chapter 5 Idea Generation
126(40)
Introduction
128(1)
Generating ideas
128(3)
Different approaches to generating ideas
128(2)
Where do the best ideas come from?
130(1)
Applying Design Thinking techniques to the challenge
131(5)
Preparing for the Design Thinking workshops
132(3)
Facilitating Design Thinking workshops
135(1)
Workshop 1: Empathy and understanding
136(14)
End user categories
136(3)
End user persona
139(3)
Empathy map
142(3)
Identifying pain points and opportunities
145(5)
Workshop 2: Idea generation
150(9)
Idea generation
152(2)
Idea prioritisation
154(5)
Conclusion
159(7)
Chapter 6 Communication Skills
166(36)
Introduction
168(7)
Why do we communicate?
169(2)
How do we communicate?
171(3)
Who do we communicate with during an innovation project?
174(1)
Active listening and empathy
175(10)
Active listening
176(3)
The importance of empathy
179(6)
Storytelling
185(3)
What's in a good story?
186(2)
Communicating and collaborating in teams
188(9)
Holding effective meetings
189(3)
Planning team activities
192(1)
When things go wrong
193(4)
Conclusion
197(5)
Chapter 7 Ilea Validation And Development
202(32)
Introduction
204(1)
Validating ideas
205(16)
The Six Thinking Hats technique
205(6)
Design Thinking Hills: `Who, what and wow!'
211(4)
Design Thinking storyboards
215(6)
Prototyping
221(8)
How much is enough?
225(1)
Paper prototyping
226(3)
Conclusion
229(5)
Chapter 8 Commercial Awareness And Value
234(32)
Introduction
236(1)
What commercial awareness is and how to get it
236(13)
Organisation level
238(2)
Macro level
240(5)
Project level
245(4)
Funding sources for innovation projects
249(2)
Structuring a business case
251(5)
Elements of a business case
251(1)
Understanding business cases
252(4)
Developing a value proposition statement
256(4)
Conclusion
260(6)
Chapter 9 Managing Change And Overcoming Setbacks
266(26)
Introduction
268(1)
Iteration is part of the plan
268(3)
Embracing failure
271(1)
Analysing and reflecting on failure
272(5)
Turning a problem into an opportunity
277(2)
Developing `bouncebackability'
279(8)
Conclusion
287(5)
Chapter 10 Pitching Innovation And Wow Factor
292(38)
Introduction
294(1)
Combining and building upon what you've already learned
294(2)
Presenting and pitching
296(7)
Knowing your audience
298(1)
Knowing yourself and your team
298(1)
Presentation is a skill which can be learned
299(1)
It's natural to be nervous
299(4)
Wow factor
303(1)
Developing the innovation pitch
304(12)
Importance of being unique
306(1)
Content and media
306(4)
Structure of an innovation pitch
310(6)
Practice makes better (much, much better)
316(4)
Personal considerations
316(2)
Practice
318(2)
If/when things go wrong
320(1)
Final preparations
321(2)
Delivering the innovation pitch
323(1)
Reflecting on the innovation pitch
323(2)
Conclusion
325(5)
Chapter 11 Applying The Learning
330(33)
Introduction
332(1)
The four-step learning model and seven skill areas
333(1)
Reflective learning
334(10)
Feedback
344(4)
Applying the learning
348(6)
Design Thinking your life?
354(2)
Don't stop now!
356(1)
Conclusion
357(6)
Bibliography 363(6)
Index 369
Tony Morgan is an Associate Professor in Innovation Management Practice at the University of Leeds, where he co-developed and teaches the flagship interdisciplinary Innovation Thinking and Practice module with Lena Jaspersen. He also leads the Masters level Innovation Management in Practice module and works with external organisations on the application of innovation and Design Thinking techniques. His interests include innovation, Design Thinking, the practical application of emerging technologies and employability skills.

Prior to joining the University of Leeds, Tony held a three-year Visiting Professor role at the university, as part of the Royal Academy of Engineerings scheme to infuse practical industry experience into academia. His thirty-year career in the IT industry included twenty years at IBM. His roles included IBM Innovation Centre Leader for a global banking client and Chief Innovation Officer for IBMs Global Technology Services business unit in the UK and Ireland, where he led a successful programme to instil innovation into IBMs relationships across a large portfolio of clients.

At IBM, Tony trained experienced leaders and early career professionals in applying innovation related approaches and techniques to address client needs, increase client satisfaction and generate additional revenue. Hes the author of Collaborative Innovation: How Clients and Service Providers Can Work by Design to Achieve It (Business Expert Publishing, 2017). He is currently part of a team at the Leeds Institute of Teaching Excellence carrying out pedagogical research into interdisciplinary team-based teaching and learning with a focus on digital and employability skills. Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds, where she co-developed and teaches the flagship interdisciplinary Innovation Thinking and Practice module with Tony Morgan and teaches qualitative research methods at the PhD level. Her main research interests include collaborative research and innovation, and the role of partnerships in addressing global development challenges.

Lenas background brings an international and interdisciplinary dimension to her writing, teaching and research. She holds Masters degrees in Sociology and International Relations and was awarded a PhD with Recommendation of Research Excellence from the University of Leeds. Lena is also currently part of the team at the Leeds Institute of Teaching Excellence carrying out pedagogical research into interdisciplinary team-based teaching and learning with a focus on digital and employability skills.

Lena has a strong interest in innovation and research methods. Shes a co-author of the 7th edition of the bestselling Management and Business Research (Sage, 2021), which provides readers with a clear and comprehensive overview of methods for conducting management and business research. Lenas other publications include a recent article in the British Journal of Management, containing a systematic overview of methods for qualitative network research, Understanding Global Development Research (Sage, 2017) and the UN-real World of Human Rights (Nomos, 2012).