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E-raamat: Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos

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  • Formaat: PDF+DRM
  • Ilmumisaeg: 31-Mar-2014
  • Kirjastus: APress
  • Keel: eng
  • ISBN-13: 9781430263777
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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media ChaosSuurem pilt
  • Formaat: PDF+DRM
  • Ilmumisaeg: 31-Mar-2014
  • Kirjastus: APress
  • Keel: eng
  • ISBN-13: 9781430263777
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    Digitaalõiguste kaitse (DRM)
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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options.

Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider.

This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM.

The author, Elizabeth Ferguson Keathley, is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for Digital Asset Managers. She has written, taught, and been actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority : atlantametadata.com.

About the Author xv
About the Technical Reviewer xvii
Acknowledgments xix
Foreword xxi
Chapter 1 Introduction to DAM
1(6)
Twenty-Five Years Ago, Email Was New
1(1)
This Book Is an Introduction Itself
2(1)
What a DAM Is and Isn't
3(2)
DAMs Have Stages of Maturity
5(1)
Conclusion
5(2)
Chapter 2 When It's Time for a DAM: Identifying a Need
7(10)
Why Do We Need a DAM?
9(1)
Brand Management and Rights Management
9(1)
Information Silos
9(1)
What Do You Want to Do with a DAM?
10(1)
Do We Need a Consultant?
10(1)
Needs Assessment for Your DAM
10(2)
Archiving Versus Asset Management
12(1)
Costs: Time = Money
13(1)
How Is a DAM Different from a CMS?
14(1)
Costs: Bad User Experience
15(1)
Building Your Argument for DAM
16(1)
Conclusion
16(1)
Chapter 3 Choosing the Right DAM Solution
17(8)
Why There Is No One Best DAM
17(1)
Types of DAMs
17(1)
Commercially Available DAMs
18(1)
Open Source DAMs
19(1)
Home-Brew DAMs
20(1)
DAM Support Determines the DAM Software
21(1)
In-House Support
21(1)
SaS Agreements
21(1)
Case Study: A Photographer Needs VPN Access to a Secure DAM
22(1)
Problem
22(1)
Solution with In-House Support
22(1)
Solution with a SaaS
22(1)
Solution with In-House Support and a SaaS
23(1)
Solutions Summary
23(1)
Conclusions
23(2)
Chapter 4 Where Your DAM Lives
25(12)
Servers, Hosting, and Storage
25(1)
Types of DAM Server Environments
26(3)
Hosting Defined
29(1)
Cloud vs. Traditional Hosting and Storage
30(1)
Storage
31(3)
Addressing Common Storage and Hosting Concerns
34(1)
Conclusions
35(2)
Chapter 5 Staffing for a DAM
37(14)
Finding Successful Digital Asset Managers
37(1)
What Do Digital Asset Managers Do?
37(2)
How Are Digital Asset Managers Paid?
39(1)
Who Earned the Most?
40(1)
Who Earned the Least?
40(1)
Gender and Digital Asset Management
40(1)
Racial and Class Diversity
41(1)
Educational Background
42(1)
Who Manages the Digital Asset Managers?
43(1)
Main Roles in Daily Work
44(1)
Director or Vice President
44(2)
Digital Asset Manager
46(2)
Digital Asset Management Specialist
48(1)
Where to Find Great Contractors
49(1)
Conclusions
50(1)
Chapter 6 Assets to Manage---You Can't Drink the Ocean
51(14)
Asset Types
51(1)
Item Type: Image
51(1)
Item Type: Document
52(1)
Item Type: Video
53(1)
Item Type: Audio
54(1)
Item Type: Web Code
54(1)
How Complex Multimedia Files Are Handled Within Item Types
54(2)
Deciding How to Manage Assets and Expectations
56(1)
Starting a DAM with Existing Content
57(1)
Starting a DAM with Workflows
58(1)
Static Versus Living Assets
59(2)
Versioning
61(1)
Expiration Utilities and Visible Watermarks
61(1)
Bringing It All Together
62(3)
Chapter 7 Creating and Accessing Assets
65(12)
Making DAM Usable
65(1)
Identifying M Users
65(1)
Creating Access Control Lists
66(2)
Uploading Assets
68(2)
Arranging and Describing Assets
70(1)
User System Requirements: XMP and XML
70(1)
User Access Methods
70(3)
Finding Specific Assets
73(1)
Access for Brand Management
73(1)
Providing Reference Services
74(1)
Training for DAM Users
75(1)
Conclusions
75(2)
Chapter 8 Finding Assets
77(12)
Basic Metadata and Search Strategies
77(1)
Types of Searches
77(1)
Metadata Types: XMP vs. XML
78(4)
Faceted Search
82(2)
Metadata Modeling Standards
84(2)
Building a Metadata Dictionary
86(1)
Keywording and Keyword Dictionaries (Also Known as Tag Libraries)
87(1)
Conclusions
88(1)
Chapter 9 Describing and Searching Mass Sets
89(10)
Taking in All the Assets
89(1)
Capturing Metadata from Creation Sources
89(2)
Building Tunnels to Agencies and Other Systems
91(1)
Capturing Metadata from Secondary Sources
92(1)
Managing Expectations in Mass Asset Ingest
92(1)
Case Study: The Importance of the Immediate Event
93(1)
Problem
93(1)
Solution 1 Get Ahead of the Problem
93(1)
Solution 2 Shortcut the Metadata (for Now)
93(1)
Solution 3 Create a Holding Pen
94(1)
Solutions Summary
94(1)
Detailed Searching and Granularity
94(1)
Programming a Helpful Search Interface
94(3)
Weighting Search Results
97(1)
Conclusion
98(1)
Chapter 10 Big Data and Bigger Control Issues
99(18)
Content Audit and Determining Metrics
99(1)
Determining Metrics and ROI
100(1)
Asset Metrics
100(1)
Download Values of Photographs
101(2)
Download Values of Graphics, Illustrations, and Other Digital Artwork
103(1)
Download Values of Documents
104(1)
Download Values of Audio and Video
104(1)
Download Values of Web Code
105(2)
Why Are the Asset Valuations So High When Compared to the NARA Chart?
107(1)
User Metrics
108(1)
List of Suggested User Metrics
109(1)
System Metrics
109(1)
User Interface Metrics
110(1)
Auditing and Big Data
111(1)
The Emerging Field of Metadata Metrics
112(1)
The Asset Metric That Solves Big Problems for Brand Management
112(1)
Determining Return on Investment (ROI)
113(2)
Conclusion
115(2)
Chapter 11 Building Successful Workflows
117(8)
What Makes a DAM Workflow Successful?
117(1)
Visibility of Workflow Movement Is Key to Workflow Success
117(4)
Workflow Implementation Tools End Information Silos
121(1)
Sample Workflow: Photo Ingest, Selection, Retouching, and Approval
121(1)
Conclusions
122(3)
Chapter 12 Moving Assets into a New System
125(14)
Digital Preservation and Content Migration Strategies
125(1)
Digital Preservation
125(2)
Migration
127(6)
Digitization for Preservation
133(3)
Case Study: Three Migrations and a Metadata Model
136(1)
Problem
136(1)
Solution 1 Content Migration from a Previous DAM
136(1)
Solution 2 Content Migration from the Legacy Scanning Project
136(1)
Solution 3 Content Migration from a Legacy Flat-File System
137(1)
Solutions Summary
137(1)
Conclusions
137(2)
Chapter 13 Brand and Rights Management
139(8)
Two Sides of the Same Licensed Coin
139(1)
Rentism as an Economic Model
139(1)
A Quick-and-Dirty Guide to Rights Management
140(2)
Managing Rights Associated with Stock Photography
142(1)
Resources for More Information on Copyright
143(1)
A Quick and Dirty Guide to Brand Management
144(1)
Conclusions
145(2)
Chapter 14 DAM Is the Future of Work
147(10)
Systems Will Mature at the Pace That Management Sets
148(1)
Identify Needs and Meet Them
149(1)
Find Your Best Balance in Security and Storage Issues
149(1)
Economic Concerns, Rights Management, and Lawyers
150(2)
The Future of DAMs
152(1)
The Micro Future of DAM
152(1)
The Macro Future of DAM
153(2)
Conclusion
155(2)
Chapter 15 Glossary of Terms
157(8)
Chapter 16 Bibliography
165(4)
Index 169
Elizabeth Ferguson Keathley is an information scientist with over a decade of experience in digital asset management. Currently she serves as chair of the education committee for the DAM Foundation, where she also oversees the online certification program for digital asset managers. She earned her MS in Archives Management from Simmons College in 2002, and in addition to contributing to CMS Wire and Circulating Ideas, Elizabeth helps organize and podcast the Atlanta DAM meetup group.
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