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E-raamat: Digital Challenges and Strategies in a Post-Pandemic World

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  • Formaat: PDF+DRM
  • Ilmumisaeg: 22-Jul-2022
  • Kirjastus: Peter Lang AG
  • Keel: eng
  • ISBN-13: 9783631881408
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 22-Jul-2022
  • Kirjastus: Peter Lang AG
  • Keel: eng
  • ISBN-13: 9783631881408
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"The Covid-19 pandemic has not only affected the health and life of people around the world, but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and consumer consumption habits. Digital technologies and solutions also played an important role in the changes brought about by the pandemic. Digitization has brought its own challenges in this context. Being aware of this issue, Turkish-German University (TGU) hosted a conference on "Digital Challenges and Strategies in a Post-Pandemic World" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform for academicians as well as practitioners to discuss the current issues related to new digital applications, the impact of digitization, digital challenges, and necessary measures, as well as strategies to overcome these challenges in a post-pandemic world. The academic papers presented in the conference constitute the chapters of this book"--

Augmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Social Sustainability. Robo-Advisors vs. Human Financial Advisors.



The Covid-19 pandemic has not only affected the health and life of people around the
world but also many areas such as the economy, the way of doing business, working
life, the education sector, the urban life, and consumer consumption habits. Digital
technologies and solutions also played an important role in the changes brought about
by the pandemic. Digitization has brought its own challenges in this context. Being
aware of this issue, Turkish-German University (TGU) hosted a conference on “Digital
Challenges and Strategies in a Post-Pandemic World” in cooperation with Bielefeld
University of Applied Sciences in Istanbul. The conference offered a platform for academicians
as well as practitioners to discuss the current issues related to new digital
applications, the impact of digitization, digital challenges, and necessary measures, as
well as strategies to overcome these challenges in a post-pandemic world. The academic
papers presented in the conference constitute the chapters of this book.
Ela Sibel Bayrak Meydanolu, Margareta Teodorescu, Müge Klein : The
Impact of Blockchain on the Marketing Mix Elements: A Literature Review
Il Ketan, Alexander Dreyer, Dilek Zamantl Nayr : Video-on-Demand
Platforms: A Preliminary Study on Preferences and Prospective Binge Behaviour
lke Kocamaz, Bilal Dede : Digital Marketing Trends during the Covid 19
Outbreak: Entrepreneurship Perspectives and Turkish SME Cases from the Young
Businessmen Association of Turkey (TUGIAD) as Evidence from an Emerging
Economy Elif Ceren Yldz, Takn Direhan : Blockchain Technology as a
Solution to the Bullwhip Effect Mehmet Ali Ta, Batin Latif Aylak, Damla
Durak Uar : Investigating the Effects of Digital Challenges and Strategies
in Post-Pandemic Era on Supply Chain Management Ahmet Turul Tuer :
Understanding Artificial Intelligence in Service during the Post Pandemic
Period Müge Klein, Sevgin Batuk Ünlü, Selin Karaca Varinliolu, Merve Ahter
Dede : Factors Affecting Work-Family Conflict in the Digital Work Environment
Alev Özer Torgalöz, Pnar Yozgatl Özbilen, Deniz Mat Artun : Family-Work
Conflict and Job Performance during Remote Working: Does Technostress Mediate
this Relationship? Çidem Vatansever, Meltem Sezer Özata, Ayça Ünsever :
Transformation of Home into Workspace for Women during Covid-19 Pandemic:
Expression of Work and Non-work Life Balance on Social Media Ulrich Tamm,
Rainer Lenz : Significance of the Governance of Blockchain Systems Hüseyin
Hayri Nurolu : Digital Challenges in the Governance of Business Networks in
the Post-Pandemic Era Seyfullah Selimefendigil, Hakan Güzelolu, Çiydem
Çatak : Cryptocurrencies and Blockchain Technology: Investigating the
Relationship between Bitcoin and Financial Markets Mehmet Hakan Özdemir,
Tolga Tuzcuolu, Erencan Yavrucu : The Asset Allocation Preferences of Mutual
Fund Managers in the Pre-Pandemic and Post-Pandemic Periods Kersten
Kellermann : Mind the Gap: Why Germany Should Invest More in its Future
Elif Posos Devrani : Digitalizing Family: Digital Parenting during the
Covid-19 Pandemic Sven Packmohr, Henning Brink : Research-based Learning
during a Pandemic Findings from a Course on Business Informatics Conducting
Research on Barriers to Digital Transformation Axel Benning, Abdulmuttalip
Erduran : Legal Challenges due to the Pandemic Impacts .
Ela Sibel Bayrak Meydanolu is a full professor of marketing at Turkish-German University in Istanbul. Her research areas are digital marketing and digital transformation.



Dilek Zamantl Nayr is a management scholar at Turkish German University. She published in the Journal of International Management, the Journal of Knowledge Management, International Business Review.



Müge Klein is a professor for management at the Turkish-German University. She received her Ph.D. degree from the Technical University of Karlsruhe. Her current research area is digital transformation.



Rza Öztürk has been a professor for statistic and mathematic at UAS Bielefeld since 2007. Previously, he had held a high-ranking position in one of the largest german telecommunication companies.
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