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E-raamat: Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques

(St. John's University, Queens, NY)
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 19-Sep-2011
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9780470639191
  • Formaat - EPUB+DRM
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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 19-Sep-2011
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9780470639191

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The all-inclusive guidefrom theory to practicefor print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.

By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find:





Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials



Coverage of professional software including the Adobe Creative Suite



A wide variety of inspirational images from well-known designers



Online full-length project assignments from entry level to advanced





An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.
Preface xi
Acknowledgments xiii
PART ONE Theory and Principles
1(130)
Chapter 1 Communication Goals
3(24)
Chapter Objectives
3(1)
What Is Graphic Communication?
4(5)
Information
9(5)
What Is Information?
9(1)
Principles and Goals: Design for Information
10(4)
Persuasion
14(4)
What Is Persuasion?
14(3)
Principles and Goals: Design for Persuasion
17(1)
Education
18(3)
What Is Education?
18(1)
Principles and Goals: Design for Education
19(2)
Entertainment
21(3)
What Is Entertainment?
21(1)
Principles and Goals: Design for Entertainment
21(3)
References
24(1)
Notes
25(2)
Chapter 2 Design: Definition and Devices
27(32)
Chapter Objectives
27(1)
Design as a Problem-Solving Tool
28(16)
What Is Design?
28(16)
Design Devices
44(12)
Space, Format, and Structure
44(12)
References
56(3)
Chapter 3 Design: Elements and Principles
59(38)
Chapter Objectives
59(1)
The Visual Pieces
60(23)
Line
60(1)
Shape
61(1)
Texture
62(1)
Value
62(1)
Color
63(10)
Type and Typography
73(10)
Design Principles
83(11)
Evaluating and Critiquing Your Work
93(1)
References
94(3)
Chapter 4 Conceptualization and Planning
97(34)
Chapter Objectives
97(1)
Inspiration
98(1)
Seven-Step Design Process
98(10)
Identify
99(2)
Research
101(2)
Target
103(1)
Conceptualize
104(3)
Create
107(1)
Revise
108(1)
Evaluate
108(1)
Digital Design Project Types
108(21)
Possibilities
108(2)
Annual Reports and Business Reports
110(1)
Announcements, Invitations, and Postcards
110(1)
Advertising
111(1)
Books
112(2)
Brochures and Collateral
114(1)
Calendars
115(1)
Catalogs
115(1)
Direct Mail and Direct Response
116(1)
Environmental Graphics
116(2)
Internet Design
118(1)
Letterhead and Stationery (Corporate Identity)
119(2)
Logos
121(1)
Newsletters
122(1)
Packaging
123(1)
POP, Signs, and Billboards
124(1)
Posters
124(3)
Publication Design
127(2)
References
129(2)
PART TWO Techniques
131(192)
Chapter 5 Raster Graphics
133(60)
Chapter Objectives
133(1)
Digital Imaging and Raster Graphics
134(2)
Raster Graphics for Print and Web
135(1)
Raster Graphics Techniques
136(55)
Document Setup
137(3)
Layers and Compositing
140(4)
Selections
144(14)
Masks
158(3)
Color
161(6)
Shape Basics
167(2)
Retouching Basics
169(8)
Type in Digital Imaging Applications
177(3)
Bitmap Filters
180(1)
Layer Effects
181(3)
Final Output for Print
184(4)
Final Output for Web
188(2)
Design Assignment
190(1)
Online Movie Lessons
191(1)
Bibliography
191(2)
Chapter 6 Vector Graphics
193(36)
Chapter Objectives
193(1)
Digital Illustration and Vector Graphics
194(2)
Vector Graphics for Print and Web
194(2)
Vector Graphics Techniques
196(31)
Document Setup
197(1)
Layers and Templates
198(3)
Color
201(7)
Shapes and Paths
208(13)
Typography
221(5)
Final Output for Print
226(1)
Final Output for Web
226(1)
Design Assignment
226(1)
Online Movie Lessons
227(1)
Bibliography
227(2)
Chapter 7 Digital Page Layout for Print
229(38)
Chapter Objectives
229(3)
Page Layout Techniques
232(33)
Document Setup
232(8)
Using Color
240(5)
Text and Typography
245(12)
Working with Images
257(6)
Design Assignment
263(2)
Online Movie Lessons
265(1)
Bibliography
265(2)
Chapter 8 Web Site Design and Development
267(56)
Chapter Objectives
267(2)
Creating a Web Site
269(7)
The Design and Development Process
270(6)
Web Design and Development Techniques
276(46)
Web Design and Graphics Techniques
276(20)
Web Development Techniques
296(16)
Behaviors
312(7)
Uploading Files to the Internet
319(3)
Design Assignment
322(1)
Online Movie Lessons
322(1)
Bibliography
322(1)
Figure Credits 323(4)
Index 327
JOHN DiMARCO, PhD, is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions.