Preface |
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xi | |
Acknowledgments |
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xiii | |
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PART ONE Theory and Principles |
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1 | (130) |
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Chapter 1 Communication Goals |
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3 | (24) |
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3 | (1) |
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What Is Graphic Communication? |
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4 | (5) |
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9 | (5) |
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9 | (1) |
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Principles and Goals: Design for Information |
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10 | (4) |
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14 | (4) |
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14 | (3) |
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Principles and Goals: Design for Persuasion |
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17 | (1) |
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18 | (3) |
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18 | (1) |
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Principles and Goals: Design for Education |
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19 | (2) |
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21 | (3) |
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21 | (1) |
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Principles and Goals: Design for Entertainment |
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21 | (3) |
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24 | (1) |
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25 | (2) |
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Chapter 2 Design: Definition and Devices |
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27 | (32) |
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27 | (1) |
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Design as a Problem-Solving Tool |
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28 | (16) |
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28 | (16) |
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44 | (12) |
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Space, Format, and Structure |
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44 | (12) |
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56 | (3) |
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Chapter 3 Design: Elements and Principles |
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59 | (38) |
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59 | (1) |
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60 | (23) |
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60 | (1) |
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61 | (1) |
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62 | (1) |
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62 | (1) |
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63 | (10) |
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73 | (10) |
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83 | (11) |
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Evaluating and Critiquing Your Work |
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93 | (1) |
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94 | (3) |
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Chapter 4 Conceptualization and Planning |
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97 | (34) |
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97 | (1) |
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98 | (1) |
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Seven-Step Design Process |
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98 | (10) |
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99 | (2) |
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101 | (2) |
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103 | (1) |
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104 | (3) |
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107 | (1) |
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108 | (1) |
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108 | (1) |
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Digital Design Project Types |
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108 | (21) |
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108 | (2) |
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Annual Reports and Business Reports |
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110 | (1) |
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Announcements, Invitations, and Postcards |
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110 | (1) |
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111 | (1) |
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112 | (2) |
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114 | (1) |
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115 | (1) |
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115 | (1) |
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Direct Mail and Direct Response |
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116 | (1) |
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116 | (2) |
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118 | (1) |
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Letterhead and Stationery (Corporate Identity) |
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119 | (2) |
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121 | (1) |
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122 | (1) |
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123 | (1) |
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POP, Signs, and Billboards |
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124 | (1) |
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124 | (3) |
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127 | (2) |
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129 | (2) |
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131 | (192) |
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Chapter 5 Raster Graphics |
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133 | (60) |
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133 | (1) |
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Digital Imaging and Raster Graphics |
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134 | (2) |
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Raster Graphics for Print and Web |
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135 | (1) |
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Raster Graphics Techniques |
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136 | (55) |
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137 | (3) |
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140 | (4) |
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144 | (14) |
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158 | (3) |
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161 | (6) |
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167 | (2) |
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169 | (8) |
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Type in Digital Imaging Applications |
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177 | (3) |
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180 | (1) |
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181 | (3) |
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184 | (4) |
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188 | (2) |
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190 | (1) |
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191 | (1) |
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191 | (2) |
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Chapter 6 Vector Graphics |
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193 | (36) |
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193 | (1) |
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Digital Illustration and Vector Graphics |
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194 | (2) |
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Vector Graphics for Print and Web |
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194 | (2) |
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Vector Graphics Techniques |
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196 | (31) |
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197 | (1) |
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198 | (3) |
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201 | (7) |
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208 | (13) |
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221 | (5) |
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226 | (1) |
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226 | (1) |
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226 | (1) |
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227 | (1) |
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227 | (2) |
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Chapter 7 Digital Page Layout for Print |
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229 | (38) |
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229 | (3) |
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232 | (33) |
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232 | (8) |
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240 | (5) |
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245 | (12) |
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257 | (6) |
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263 | (2) |
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265 | (1) |
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265 | (2) |
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Chapter 8 Web Site Design and Development |
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267 | (56) |
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267 | (2) |
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269 | (7) |
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The Design and Development Process |
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270 | (6) |
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Web Design and Development Techniques |
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276 | (46) |
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Web Design and Graphics Techniques |
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276 | (20) |
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Web Development Techniques |
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296 | (16) |
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312 | (7) |
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Uploading Files to the Internet |
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319 | (3) |
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322 | (1) |
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322 | (1) |
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322 | (1) |
Figure Credits |
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323 | (4) |
Index |
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327 | |