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E-raamat: Digital Transformation in Business and Society: Theory and Cases

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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 04-Oct-2019
  • Kirjastus: Springer Nature Switzerland AG
  • Keel: eng
  • ISBN-13: 9783030082772
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Digital Transformation in Business and Society: Theory and CasesSuurem pilt
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 04-Oct-2019
  • Kirjastus: Springer Nature Switzerland AG
  • Keel: eng
  • ISBN-13: 9783030082772
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The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.


Arvustused

In essence, the anthology is thought provoking, well-researched, informative and good read. It is a must reading for those students, teachers, scholars and practitioners who are interested in the areas of business studies, management and social sciences in Asia; and, indeed, given the topics highlighted throughout this book, students, teachers, scholars and practitioners worldwide. (Saleh Shahriar, Asia Pacific Business Review, March 6, 2020)

1 Introduction
1(12)
Babu George
2 Human Flourishing in Smart Cities
13(26)
Maria Lai-Ling Lam
Kei-Wing Wong
3 On How Big Data Revolutionizes Knowledge Management
39(22)
Asha Thomas
Meenu Chopra
4 Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation
61(22)
Ogechi Adeola
Robert Ebo Hinson
Olaniyi Evans
5 Social Media Technologies and Export Marketing
83(20)
Frederick Avornyo
Mahmoud Abdulai Mahmoud
Ogechi Adeola
Robert Ebo Hinson
Richard Boateng
6 Data Analytics and Predictive Analytics: How Technology Fits into the Equation
103(10)
Brian J. Galli
Gabrielle Muniz
7 Effective Engagement of Digital Natives in the Ever-Transforming Digital World
113(14)
Anju Varghese Philip
Zakkariya K. A.
8 Robotics, Artificial Intelligence, and the Evolving Nature of Work
127(18)
Craig Webster
Stanislav Ivanov
9 The Dark Side of Big Data: Personal Privacy, Data Security, and Price Discrimination
145(10)
Yang Liu
Connor Greene
10 Digital Finance for Financial Inclusion and Inclusive Growth
155(14)
Md. Nur Alam Siddik
Sajal Kabiraj
11 Understanding Consumer Behavior in Technology-Mediated Spaces
169(22)
Ilayda Ipek
12 An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates
191(20)
Stuti Saxena
13 Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends
211(18)
Li Yang
Tony L. Henthorne
Babu George
14 Risk Management in the Digital Era: The Case of Nigerian Banks
229(18)
Tankiso Moloi
Oluwamayowa Olalekan Iredele
15 Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction
247(26)
John Ekechukwu
Thorsten Lammers
16 The Making of Data-Driven Sustainable Smart City Communities in Holiday Destinations
273(24)
Sudipta Kiran Sarkar
Michalis Toanoglou
Babu George
Index 297
Babu George is Associate Professor of Management at Fort Hays State University, USA.





Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA
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