Digital transformation in organisations can improve business agility, operational efficiency, customer service, and contribute to sustainability initiatives. Digital transformation isnt always easy to implement; organisations can experience resistance to change and a lack of skilled employees.
While there is extensive research on digital transformation, there is a lack of research that focuses specifically on emerging markets. Digital Transformation for Business Sustainability and Growth in Emerging Markets explores the rich context of emerging markets, which present unique challenges for digital transformation, including cultural differences, limited access to technology, and regulatory hurdles in emerging markets. The book includes topics like Turbo boosting, industry 4.0, quantum, computing, Generative AI Adoption Sustainable Digitalisation etc and their role in sustainability of the business.
Digital Transformation for Business Sustainability and Growth in Emerging Markets addresses the challenges and opportunities afforded by digital transformations to help businesses build a clear strategy, invest in building digital capabilities, and foster a culture of innovation and continuous improvement.
Chapter
1. Turbo Boost Digital Transformation Integration Business
Sustainability and Innovation: Photovoltaic Cells for Smart Cities Gratifying
SDG 11(Sustainable Cities and Communities); Bhupinder Singh and Christian
Kaunert
Chapter
2. Bridging the Digital Divide: Challenges and Opportunities for
Sustainable EdTech in Emerging Markets; Manpreet Kaur Riyat, Amit Kakkar,
Avinash Rana, and Dhrupad Mathur
Chapter
3. Investigating the Impact of Industry 4.0 in Procurement Process
Re-Engineering: A Cross-Sectoral Perspective; Kanwal Jahan and Farooq Habib
Chapter
4. Quantum Computings Role in Advancing Sustainability; Anup Kumar
Chapter
5. Generative AI Adoption by Organization Through Technology
Socialisation: A Case Study of SMEs in the Emerging Market; Zhewen Tang and
Sen Yang
Chapter
6. Adopting Industry 4.0 Technologies in the UK Manufacturing Supply
Chains; Buddhi Rajini Munasinghe, Abdul Ali, Farooq Habib, and Murtaza Farooq
Khan
Chapter
7. Data-Driven Marketing in Emerging Markets: Navigating Challenges
for Sustainable Development; Sumant Kumar Tewari
Chapter
8. Small and Medium Enterprises (SMEs) and Sustainable Economic
Development; Festus Edobor and Amina Sambo-Magaji
Chapter
9. A Comprehensive Review of Digital Transformation for sustainable
development in Emerging Markets- vis-a-vis Blockchain and Gamification;
Rimzim Tyagi and Pooja Khanna
Chapter
10. Sustainable Digital Transformation in Online Advertising
(Analyzing User Notions on Ad Campaigns of Select E-Commerce Platforms); Teki
Yaswanth Kumar and N Kishore Babu
Chapter
11. Sustainable Digitalization A Review of Literature and Indian
Initiatives; Pooja Kansra, Pawan Kumar, and P James Daniel Paul
Chapter
12. Role of Sustainable Finance in Contributing to the Growth of
Indian Economy; Shyam Sunder Agrawal and Suraj Kumar Mukti
Chapter
13. Leveraging Chatbots for Digital Transformation in Emerging
Markets Fostering Investor Awareness and Resolving Grievances for Sustainable
Development in Developing Economies; Mahesh Chandra Joshi, Richa Bhatia, and
Hitesh Jhanji
Sumesh Dadwal is a Senior lecturer of Strategy at LSBU Business School, UK. Previously he had worked at Northumbria University London and other HEIs in the UK.
Pawan Kumar is Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India.
Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business, Lovely Professional University, India.
Sunil Kumar is an Associate Professor at Shoolini University, Himachal Pradesh, India.
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