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E-raamat: eBay Business All-in-One For Dummies

  • Formaat: PDF+DRM
  • Ilmumisaeg: 08-Jan-2018
  • Kirjastus: For Dummies
  • Keel: eng
  • ISBN-13: 9781119427742
  • Formaat - PDF+DRM
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 08-Jan-2018
  • Kirjastus: For Dummies
  • Keel: eng
  • ISBN-13: 9781119427742

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Each book covers all the necessary information a beginner needs to know about a particular topic, providing an index for easy reference and using the series' signature set of symbols to clue the reader in to key topics, categorized under such titles as Tip, Remember, Warning!, Technical Stuff and True Story. Original.

The selling, marketing, and business tips you need to succeed

eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.

eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more.

  • Discover the secrets behind driving views for listings
  • Find out how to source merchandise for resale
  • Get advice on the back-office tasks of running a business
  • Grow your business beyond the eBay platform

If you have an eye on building a business on eBay—and beyond—this is the one-stop guide you need to succeed.

Introduction 1(4)
About This Book
1(1)
Foolish Assumptions
2(1)
Icons Used in This Book
3(1)
Beyond the Book
3(1)
Where to Go from Here
4(1)
Book 1: eBay Basics 5(120)
Chapter 1 Connecting with Up-to-Date Technology
7(10)
Starting with the Right Device
7(4)
The absolute necessities
8(1)
Buying a used computer
9(1)
Buying a refurbished computer or device
9(1)
Upgrading your devices with the help of eBay
10(1)
Connecting to eBay without a Computer or While at Home
11(1)
Choosing an ISP
12(1)
Browsing for a Browser
13(4)
Chapter 2 Navigating through eBay
17(10)
Homing In on the Home Page
17(4)
eBay Daily Deals and Seasonal Specials
18(1)
Bottoming out
19(2)
Navigating eBay the Easy Way
21(4)
Links to main areas
21(2)
Links to register, sign in, or shop
23(2)
Maneuvering the Categories
25(1)
Exploring Home Page Search Options
26(1)
Chapter 3 Signing Up and Getting Started
27(16)
Registering on eBay
28(5)
Filling in required information
29(2)
Do you solemnly swear?
31(1)
Your license to deal (almost)
32(1)
Picking a Pickproof Password
33(1)
Selecting Your User ID
34(1)
Signing In to Deal
35(1)
eBay's Trust & Safety Is Watching
36(1)
Staying Notified about the Rules
37(1)
Abuses You Might Report
37(3)
Selling abuses
37(1)
Bidding abuses
38(1)
Feedback abuses
39(1)
Identity abuses
39(1)
Operational abuses
40(1)
Miscellaneous abuses
40(1)
Don't Get Caught in a Trading Violation
40(3)
Chapter 4 Understanding eBay Transactions
43(20)
Checking Out the Listing Page
43(6)
Examining listing info
44(3)
Moving on to the tabs
47(2)
Getting even more info (if you want to)
49(1)
Bidding on Auctions
49(4)
Automatic bidding
50(2)
Private auctions
52(1)
Buying an Item Outright
53(3)
Buy It Now
53(1)
Fixed-price sales
53(1)
Add to cart
54(1)
Shopping eBay Stores
54(1)
Strolling through an eBay Store
55(1)
Supercategories and Specialties
56(7)
Real estate
56(1)
Cruising eBay Motors
57(3)
Supercategories
60(3)
Chapter 5 Checking Out a Seller and Leaving Feedback
63(18)
Understanding and Giving Feedback
63(3)
The types of feedback
64(1)
The magic feedback number
65(1)
Giving Detailed Seller Ratings Properly
66(2)
Becoming a Star
68(1)
Leaving Feedback with Finesse
69(3)
Ways to Leave Feedback
72(1)
You Have the Last Word - Replying to Feedback
73(2)
Checking Out a Seller's Reputation
75(1)
Reading Feedback Reviews
76(2)
Getting Protection on eBay
78(3)
eBay Motors Vehicle Purchase Protection
78(1)
Verified Rights Owner program
79(2)
Chapter 6 Bidding to Win
81(18)
Understanding the Bidding Action
82(4)
Placing your auction bid
82(2)
Bidding to the max with automatic (proxy) bidding
84(2)
The Secret's in the Timing
86(3)
Using the lounging-around strategy
87(1)
Using the beat-the-clock strategy
87(1)
In the last few minutes
88(1)
My Favorite Bidding Strategies
89(2)
Hunting for errors
89(1)
Researching your item
90(1)
Quick Bidding Tips
91(1)
Succeeding by Sniping
92(5)
Sniping techniques for the beginner
93(2)
Auto-sniping your auctions
95(2)
Retracting Your Bid in an Emergency
97(2)
Chapter 7 Completing the Transaction
99(16)
Monitoring the Auction Action
99(2)
Checking Out
101(1)
Using Your Credit Card Safely
102(2)
Knowing your credit card company's policy
102(1)
Adding a layer of protection with an online checkout service
103(1)
Paying with PayPal
104(4)
Registering at PayPal
104(1)
Giving PayPal credit card or checking account information
105(1)
Getting PayPal-verified
106(1)
Ways to pay through PayPal
107(1)
Sending Payment Promptly and Securely
108(1)
Contacting the Seller
109(1)
Leaving Responsible Feedback
110(5)
Late delivery
110(1)
Missing or damaged shipment
111(1)
Item doesn't meet your expectations
111(1)
Choosing your words carefully
112(3)
Chapter 8 Participating in the Community
115(10)
Your Social Profile on eBay
116(1)
Reaching the World through Your Profile Page
117(3)
Playing Nice with Other eBay Members
120(3)
News and chat, this and that
121(1)
Hear ye, hear ye! eBay's announcements
121(1)
Help! I need somebody
122(1)
Going Deeper into the Community
123(2)
Book 2: Essential Tools 125(68)
Chapter 1 Researching on eBay
127(14)
Looking for Items with eBay's Search
127(9)
Going where the Search button takes you
128(1)
Performing a basic search in Advanced
129(5)
Refining even the most basic search
134(2)
Searching for Items by Seller
136(1)
Refining a Search with Other Options
137(1)
Finding eBay Members
138(1)
Understanding eBay's Category Hierarchy
138(3)
How the structure works
139(1)
Drilling down to your item
139(2)
Chapter 2 Researching Collectible Prices
141(16)
Pricing New Products for eBay via Mobile
142(2)
Finding Pricing Trends on eBay
144(4)
Following Collectible-Buying Guidelines
148(4)
Quizzing the seller
149(2)
Learning by reading
151(1)
Online Sources of Information
152(5)
Other websites
153(1)
Online search engines
153(2)
Authentication services
155(2)
Chapter 3 Five-Star Customer Service via Personalized Communications
157(8)
Communicating Takes a Little Effort
158(1)
Anticipating Initial Buyer Inquiries
158(3)
Communicating through eBay Messages
161(2)
Responding to an eBay query
161(2)
Making your response friendly, helpful, and productive
163(1)
Personalizing Your Buyer's Communication
163(2)
Sending an email when you must
164(1)
Include a thank-you note in the package
164(1)
Chapter 4 Letting PayPal Help You Manage the Money
165(10)
Understanding How PayPal Works
166(2)
Payment methods supported by PayPal
167(1)
Sending money
167(1)
Sorting Out PayPal's Different Accounts
168(1)
PayPal Personal account
168(1)
Business accounts
169(1)
PayPal's Protection Plans
169(3)
PayPal Purchase Protection
170(1)
PayPal Seller Protection
170(2)
Downloading Your Transaction History from PayPal
172(3)
Chapter 5 Using eBay's Management Tools
175(18)
Signing In to Get Going
175(2)
Taking Charge on Your My eBay Hub
177(3)
Looking at the My eBay Summary Page
180(1)
Tracking Your Buying Activity on My eBay
181(2)
Bids/Offers
181(1)
eBay Bucks
182(1)
Organizing My eBay Lists, Searches, and Purchases
183(5)
Lists: Watch list
183(1)
Saved Searches link
184(1)
Saved Sellers link
185(1)
Purchase History link
186(2)
My eBay: Account Tab
188(7)
Personal Information link
189(1)
Site Preferences link
189(1)
Seller Dashboard
190(1)
Feedback link
190(1)
Subscriptions link
191(2)
Book 3: Selling Like A Pro 193(86)
Chapter 1 Be Sure Your Listings Make Cents
195(16)
Keeping an Eye on Where the Pennies Go
195(4)
Insertion (listing) fees
197(1)
Reserve-price auction fees
197(2)
eBay's Optional Listing Features
199(4)
Subtitle
201(1)
Listing Designer
202(1)
Boldface
202(1)
Buy It Now
202(1)
Adding the Final Value Fees
203(1)
Know Your Options in Auctions
204(2)
Traditional auctions
204(1)
Best Offer
204(1)
Restricted-access auctions
205(1)
Private listings
205(1)
PayPal Gets Its Cut
206(1)
Setting Sensible Shipping Costs
207(4)
Chapter 2 Understanding the Finer Points of Selling
211(24)
Auction Selling Strategies
212(4)
Starting the auction bidding
212(2)
Auction length
214(2)
Figuring out What Day to End an Auction
216(2)
Knowing What Time to Start Your Auction
218(2)
Selling Items through Fixed-Price Sales
220(1)
Making Money in Other eBay Zones
220(4)
Automotive? Go eBay Motors
220(3)
Real estate: Not always an auction
223(1)
Selling by the Rules
224(6)
Is what you want to sell legal?
225(1)
Prohibited and restricted items
226(2)
Questionable items
228(1)
Potentially infringing items
228(2)
Knowing eBay's Listing Policies
230(5)
Duplicate listings
231(1)
State it up front: Drop-shipping and product-sourcing listings
231(1)
Ix-nay on bonuses, giveaways, raffles, or prizes
232(1)
Search and browse manipulation by keyword spamming
232(1)
Limited linking from your listings
233(2)
Chapter 3 Listing Items for Sale
235(28)
Getting Ready to List Your Item
235(2)
Deciding on a Sales Format
237(1)
Getting Your Sales Specifics in Order
237(2)
Selecting a Category: The How and Why
239(3)
Creating the Perfect Item Title
242(4)
Look for a phrase that pays
242(1)
Getting eyes on your listing
243(1)
eBay acronyms and initialisms at a glance
243(2)
Don't let your title ruin your listing
245(1)
Giving the title punch with a subtitle
245(1)
Creating Your Item Description
246(2)
Composing the description
246(1)
Jazzing it up with HTML
247(1)
Listing Multiples of an Item for Sale with Variations
248(1)
Setting Bids, Prices, and Reserves
249(3)
Estimate costs with a fee calculator
250(1)
Setting a minimum bid - how low can you go?
250(1)
Going with a Buy It Now price
250(1)
Using your secret safety net - reserve price
251(1)
Timing Your Auction: Is It Everything?
252(1)
I Want to Be Alone: The Private Auction
252(1)
Adding Visuals to Highlight Your Item
252(1)
Listing the Payment Methods You'll Accept
253(1)
Where You Are and Where You'll Ship To
254(5)
eBay has some rules about shipping
254(2)
Setting shipping and handling terms
256(1)
Using eBay's shipping calculator
257(2)
Checking Your Work and Starting the Sale
259(1)
Making Midcourse Corrections
260(3)
Making changes before bidding begins
260(1)
Making changes in the last 12 hours
261(2)
Chapter 4 Running Your Business on eBay
263(16)
Managing Your My eBay: All Selling Area
264(2)
Organizing with My eBay: Active Selling
266(2)
The general layout
266(1)
Filtering your view
266(1)
Taking action when necessary
267(1)
Using the Tools on the My eBay: Sold Page
268(2)
Connecting with Your Customers and Checking the Money
270(2)
Notifying winners
270(1)
Sending invoices
271(1)
Tracking payments in My eBay: Sold
271(1)
Stimulating Sales from the My eBay: Unsold Page
272(1)
Relisting Items without Extra Work
273(1)
Relisting after a sale
273(1)
If at first you don't succeed
274(1)
eBay Bidding Management Tools
274(7)
Canceling bids
274(1)
Setting eBay buyer requirements
275(2)
Ending your listing early
277(2)
Book 4: Sourcing Merchandise 279(52)
Chapter 1 Understanding eRetail Marketing
281(10)
Marketing to Your Customers
282(1)
Knowing the Current Market
283(2)
Catching Trends in the Media
285(1)
In the news
285(1)
On television
285(1)
Catch up with youth culture
286(1)
Check out other media
286(1)
Join social networks
286(1)
Finding eBays Soon-to-Be-Hot Sellers
286(1)
Taking Aim with a Six-Month Merchandise Plan
287(1)
Pulling Together Your Inventory Data
288(1)
Using Formulas to Calculate Business Data
289(2)
Chapter 2 Sourcing Merchandise Like a Pro
291(20)
Tips for the Modest Investor
292(1)
Buying for Retail: The Basic Course
293(9)
Joining the hunt for inventory
294(6)
Looking for resale items on eBay
300(2)
Buying Wholesale
302(5)
Setting up to buy
303(1)
Finding merchandise locally
303(1)
Regional merchandise marts
304(1)
Wholesale trade shows
305(2)
Buying Online for Resale
307(4)
Craigslist
307(2)
B2B wholesale clearinghouses
309(1)
Buying directly from online wholesalers
310(1)
Chapter 3 Profiting by Selling for Others Online
311(8)
Getting Organized to Sell for Others
311(1)
Competing with the Drop-Off Stores
312(1)
Understanding the "eBay Valet" Program
313(2)
Promoting Your Consignment Business
315(1)
Handling Your Business Professionally
315(4)
Chapter 4 Sourcing, Liquidation, and Drop-Shipping
319(12)
Know the Lingo of Merchandisers
320(3)
Salvage: Liquidation Items, Unclaimed Freight, and Returns
323(3)
Staying Safe When Buying Online
326(1)
Dealing with Drop-Shippers
327(6)
Finding a good drop-shipper
329(1)
Coping with the inevitable out-of-stock
330(1)
Book 5: Presenting Your Items 331(62)
Chapter 1 Your eBay Photo Studio
333(14)
Setting Up Your Studio
334(2)
Your #1 Tool: A Digital Camera
336(3)
Scanning Your Wares
339(1)
Other Studio Equipment
340(7)
Tabletop tripod
340(1)
Power charger
340(1)
Lighting
340(1)
Photo cube
341(1)
Photo background and stage
342(1)
Cloud Dome
343(1)
Props
343(4)
Chapter 2 Mastering eBay Photography
347(14)
Photo Guidelines
347(2)
Photographing the Tough Stuff: Coins and Jewelry
349(4)
Shooting with the Cloud Dome
350(2)
Further tips for taking pictures
352(1)
Prepping and Photographing Clothing
353(4)
Cleaning and pressing essentials
353(3)
Assembling your fashion photo studio
356(1)
eBay Gallery of Horrors
357(4)
Mistake #1
357(1)
Mistake #2
358(1)
Mistake #3
359(1)
Mistake #4
359(1)
Mistake #5
360(1)
Chapter 3 Writing Listings that Sell, and Using HTML
361(20)
Writing Descriptions that Sell
362(1)
HTML the Easy eBay Way
363(2)
Getting Friendly with HTML
365(5)
What HTML can do
365(1)
How HTML works
366(4)
Add Pictures to Your Description
370(1)
Add Videos to Illustrate Your Item
371(1)
Using HTML Table Codes to Make Templates
371(2)
Creating Your Own HTML Designs and Templates
373(5)
Downloading SeaMonkey
373(1)
Adding text and graphics
374(3)
Adding HTML formatting
377(1)
Getting a Quick, Basic Template
378(3)
Chapter 4 Getting the Most from Your Photos
381(12)
Size Matters
381(2)
Adding the Artist's Touch
383(1)
Image-Editing Software
384(2)
Using Microsoft's simple photo editor
384(1)
Quick touchup and FTP in PhotoPrep
385(1)
Finding a Home for Your Pictures
386(1)
Using eBay's Picture Hosting
387(1)
Uploading your picture to eBay
388(2)
Using Your Free Web Space
390(3)
Book 6: Extending Your Reach 393(32)
Chapter 1 Developing Your Own Web Presence
395(10)
Know Why Your Web Presence Is Important
396(1)
Free Web Space - A Good Place to Start
397(1)
Paying for Your Web Space
398(3)
Naming Your Baby
401(2)
Registering Your Domain Name
403(2)
Chapter 2 Marketing Tools for Your Web Presence and Social Media
405(12)
Advertising with Google AdWords
406(2)
Getting Your Site Visible on a Search Engine
408(3)
Catch attention on Google
409(1)
Get listed on Bing and Yahoo'
410(1)
Casting for Customers in Social Media
411(1)
Building a Community on Twitter
412(2)
When promoting on Twitter
412(1)
Choosing who to follow
413(1)
Making Friends and Fans on Facebook
414(3)
Facebook business page benefits
415(1)
Engaging and building your audience
416(1)
Chapter 3 Tapping PayPal to Expand Sales
417(8)
Enabling PayPal Payments on Your Website
417(1)
Incorporating the Payment Buttons
418(4)
Repeating the PayPal Button Process
422(1)
Going Mobile with PayPal Here
423(2)
Book 7: Storing And Shipping 425(56)
Chapter 1 Organizing Your Product and Shipping Area
427(22)
The Warehouse: Organizing Your Space
428(2)
Shelving your profits
428(1)
Box 'em or bag 'em?
428(2)
Keeping Track of What You Have
430(2)
The Shipping Department: Packin' It Up
432(9)
Pre-packaging clean up
432(1)
Packing materials
432(4)
Shipping in mailing envelopes
436(3)
Boxing your items
439(2)
Buying Postage Online
441(8)
Endicia
441(3)
eBay and PayPal shipping services
444(2)
Stamps.com
446(3)
Chapter 2 Shipping without Going Postal
449(20)
Shipping: The Heart of Your Business
449(3)
Shopping for a Shipping Carrier
452(5)
Meeting your front line
453(1)
Location, location, location
454(1)
Comparing prices
454(3)
Shipping with USPS
457(3)
Convenient and fast
457(2)
Understanding the costs
459(1)
You, Too, Can Use FedEx
460(5)
FedEx Ground and Home Delivery
461(2)
FedEx online
463(2)
Getting on the UPS Bandwagon
465(2)
Comparing costs
466(1)
Variable UPS rates
466(1)
Shipping Items through PayPal or eBay
467(2)
Chapter 3 Insuring That Your Package Arrives
469(12)
Insurance Options
470(5)
Self-insuring your items
470(1)
Insuring through the major carriers
471(1)
Getting private, discounted shipping insurance
472(3)
Making a Claim When Shipping Goes Bad
475(8)
Filing a claim with the post office
476(2)
Filing a claim with UPS
478(1)
Filing a claim with FedEx
478(3)
Book 8: Power Selling On eBay 481(46)
Chapter 1 Going Pro with Seller Hub
483(12)
Getting Seller Hub
483(1)
Seller Hub Features
484(4)
Customize
485(1)
Seller Level
485(1)
Listings
486(1)
Orders
487(1)
Selling Tools links
488(1)
Getting More from Seller Hub
488(2)
Handling order activities
489(1)
Tracking payments and shipping
489(1)
Relisting and Selling Similar Items
490(1)
Accessing Seller Hub Reports
490(5)
Chapter 2 Managing Sales with eBay Apps and Third-Party Tools
495(12)
Finding Function-Specific Apps
496(1)
Choosing Your Management Tools
497(1)
Looking for Essential Features
498(1)
Exploring Advanced Features
498(1)
Finding More to Automate
499(4)
Setting up a link to your eBay listings
500(1)
Automating end-of-auction email
501(1)
Keeping inventory
501(1)
Composing HTML for listings
501(1)
Scheduling listings for bulk upload
502(1)
Checking out
502(1)
Printing shipping labels
502(1)
Generating customized reports
503(1)
Opting for Third-Party Management
503(4)
SixBit Software
503(1)
Vendio
504(1)
Auction Wizard 2000
505(2)
Chapter 3 Attaining PowerSeller and Top Rated Seller Status
507(8)
Becoming an eBay Elite Seller
509(3)
Joining PowerSeller ranks
509(1)
Becoming a Top Rated Seller
510(1)
Getting highlighted on eBay: Top Rated Plus
511(1)
The Benefits of Membership
512(3)
PowerSeller perks
512(2)
Top Rated Seller benefits
514(1)
Top Rated Seller Plus benefits
514(1)
Chapter 4 Deciding When You Need an eBay Store
515(12)
Locating Your Special Place Online
516(1)
Checking Out Online Stores Galore
516(2)
Choosing Between Store Types
518(1)
Knowing the Fee Structure
519(1)
Selecting Your eBay Store Name
520(1)
Setting Up Shop
521(3)
Subscribing to eBay Stores
522(1)
Making the required decisions
523(1)
Designing an eBay Store logo
524(1)
Running Your Store
524(5)
Store design
525(1)
Marketing tools
526(1)
Book 9: Office And Legal 527(72)
Chapter 1 Getting Legal with the State and the Feds
529(16)
Giving Your Business an Official Name
529(2)
Taking Care of Regulatory Details
531(14)
Business license or city tax certificate
531(3)
State sales tax and resale number
534(1)
Accessing online regulatory shortcuts
534(1)
Selecting a business format
535(1)
Sole proprietorship
535(1)
Partnership
536(2)
LLC (limited liability company)
538(1)
Corporation
538(7)
Chapter 2 The Necessity of Taxes and Value of Business Reports
545(16)
Dealing with a Professional
546(1)
Keeping the Books: Basics to Get You Started
547(2)
Tracking everything in and out
548(1)
Understanding double-entry accounting
548(1)
Separating business and personal records
549(1)
Records Uncle Sam May Want to See
549(4)
Supporting information
550(1)
How long should you keep your records?
551(2)
Getting the Most from Your Reports
553(4)
Understanding the balance sheet
554(1)
Tracking your accounts payable
555(1)
Knowing your sales-tax liability
555(1)
Analyzing your profit and loss statement
555(2)
Keeping Your Records and Data Safe
557(1)
Backing Up Your Data
558(1)
Saving Your Backup Paperwork
558(3)
Chapter 3 Taking Care of Your Finances
561(16)
What? Double-Entry Accounting?
562(1)
QuickBooks: Professional Bookkeeping
563(4)
QuickBooks Pro
564(1)
QuickBooks EasyStep Interview
564(3)
Setting Up a Chart of Accounts
567(5)
Having QuickBooks Report on Your eBay Business
572(1)
Posting Sales from PayPal My Way
573(4)
Posting sales to match deposits
574(1)
Customizing the sales data
575(2)
Chapter 4 Keeping You and Your Business Secure Online
577(12)
Staying Away from Spam
577(2)
Keeping your email address quiet
578(1)
Recognizing Scams and Phishing
579(3)
Fighting Back'
582(1)
Keeping Your Password (and Accounts) Secure
583(6)
Reporting hijacked accounts
583(2)
Choosing a good secret question
585(2)
Avoiding easily hacked passwords
587(2)
Chapter 5 Networking Your Home or Office
589(10)
The What and Why of Networks
590(1)
Variations of a Home Network
590(7)
Extending wireless with powerline
592(2)
Hooking up with wireless
594(3)
Internet Security and Your Home Network
597(2)
Index 599
Marsha Collier is a recognized expert on ecommerce, online customer service, social selling, social media marketing, and eBay. Over one million copies of her various eBay titles have sold since her first, eBay For Dummies, hit store shelves in 1999.