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E-raamat: eBay Business Handbook: How anyone can build a business and make big money on eBay.co.uk

  • Formaat: 368 pages
  • Ilmumisaeg: 30-Jun-2011
  • Kirjastus: Harriman House Publishing
  • Keel: eng
  • ISBN-13: 9780857191397
  • Formaat - EPUB+DRM
  • Hind: 4,67 €*
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  • Formaat: 368 pages
  • Ilmumisaeg: 30-Jun-2011
  • Kirjastus: Harriman House Publishing
  • Keel: eng
  • ISBN-13: 9780857191397

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Anyone can buy and sell on eBay. But how many people actually make serious money from eBay? How many people make enough give up the day job and run an eBay business full time? Robert Pugh has done just that and in this fully updated and revised third edition of his eBay Business Handbook he reveals the secrets of his success. Robert covers everything you need to know; from the eBay basics through to the creation and management of your own business. It gives you the information you need to use eBay to its full potential, to maximise returns and develop a robust online business. This book has been written for anyone who has ever considered the idea of being their own boss. Whether you want to supplement an existing income or you want a complete change in lifestyle, this book is for you - giving you the confidence and knowledge you need to make that step. Unlike many other eBay guides, this handbook is based on the personal experiences of an established Power Seller. Everything is covered; from the practical concerns of international sales to the purchase of packing materials. With a fresh, common sense approach to selling, the book includes many hints, tips and personal recommendations that can be applied to all of your eBay activities. One of the most valuable sections is the one dedicated to finding stock to sell. Where traders obtain their stock is a closely guarded secret and often finding where to buy can be quite daunting. This guide tells you where to look, how to buy from different sources and, perhaps the most interesting of all, how to use eBay as a source of goods. Discover how the author went from zero to over 25,000 positive feedbacks (and counting). From the very first LP record to the family car, he has sold items into almost every corner of the globe and taken every form of payment known to man. Anybody can do this, just follow the simple steps in this guide, dedicate the time, and soon you too could be living the eBay dream.
About the author vii
Preface ix
Introduction xvii
Chapter 1 A day in the life of an eBay trader
1(24)
Dear Diary
3(16)
Dear Diary... Two Years on
19(2)
Dear Diary... April 2010
21(4)
Chapter 2 Starting out
25(86)
Overview
27(1)
What exactly is eBay?
28(8)
First steps
36(5)
What to sell
41(4)
When to sell
45(3)
Research the market
48(14)
Establish your selling account
62(16)
Decide on your target market
78(3)
Establish your trading terms and conditions
81(7)
Payment options
88(12)
eBay charges
100(11)
Chapter 3 Preparing for the first listing
111(36)
Overview
113(1)
Check the competition
114(2)
Prepare your item
116(1)
Packaging materials
116(7)
Post
123(10)
Photographs
133(10)
Best match
143(4)
Chapter 4 Creating the first listing
147(42)
Overview
149(1)
Stage 1 Category selection
150(2)
Stage 2 Create your listing
152(33)
Stage 3 Review your listing
185(4)
Chapter 5 While the listing is live
189(12)
Overview
191(1)
Revise your item
191(2)
Best offer
193(1)
Cancelling a bid
193(1)
End a listing early
194(1)
Selling directly
195(1)
Reply to email
196(1)
First listing completed
197(4)
Chapter 6 After a listing has ended
201(14)
Overview
203(1)
Second chance offer
204(1)
Receiving payment
205(1)
Packaging
206(2)
Dispatch
208(1)
Re-list your unsold item
209(1)
Claiming back fees
210(5)
Chapter 7 Refining your listing format
215(26)
Overview
217(1)
Standard method
218(10)
Your own HTML
228(13)
Chapter 8 Fraud on eBay
241(14)
Overview
243(1)
Types of fraud
244(8)
What eBay will and won't do concerning fraud
252(1)
What to do if you have been defrauded
253(2)
Chapter 9 Developing your online business
255(40)
Overview
257(1)
Building on your brand
257(18)
Securing more stock
275(12)
Affiliate sales
287(2)
Power Seller status
289(2)
Trading worldwide
291(4)
Chapter 10 Managing the paperwork
295(18)
Overview
297(1)
Business plan
297(2)
Legal concerns
299(2)
Taxation
301(3)
Self-employment
304(9)
Conclusion
313(4)
Appendices
317(24)
Prohibited items
319(2)
Sample terms & conditions statement
321(2)
Spoof emails
323(3)
Quick reference Royal Mail postal rates
326(11)
All the essential internet links in one place
337(4)
Glossary of terms and abbreviations 341(6)
Index 347
After 24 years working for the same company, and many years within the corporate sales division, Bob Pugh realised it was time for a change. He began selling on eBay in January 2003, initially by clearing his house of unwanted items, with very little knowledge of computers and no experience of selling via the internet. The first few months proved to be a steep learning curve, but he soon became an established eBay Power Seller and has sold over 39,000 items. Now, aged 45, he has retired from full-time work and uses eBay to generate an income as and when it is required. He is also the author of eBay Selling Success (9780857192332) and also writes a free, weekly newsletter offering tips, advice and real-life stories about the world's most famous online marketplace (www.ebaybulletin.co.uk).