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E-raamat: eBay Income Advanced: How to Take Your eBay Business to the Next Level - for Powersellers and Beyond

  • Formaat: 288 pages
  • Ilmumisaeg: 26-May-2009
  • Kirjastus: Atlantic Publishing Co
  • Keel: eng
  • ISBN-13: 9781601385185
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  • Formaat: 288 pages
  • Ilmumisaeg: 26-May-2009
  • Kirjastus: Atlantic Publishing Co
  • Keel: eng
  • ISBN-13: 9781601385185
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Our first book on eBay — eBay Income — has been on Amazon.com’s bestseller list for over two years. Then, readers started to say, “Yes, we know the basics of eBay, but how do we get ahead of the crowd? How do we propel our eBay business to the next level? How do we make a full-time living using eBay?” Those questions are what this new book is all about.

You will learn about developing a business plan to guide you to success, increasing seller-buyer communication, selling from your own Web site, keyword marketing, alternative shipping methods, taxes, growing sales, other auction marketplaces, locating inventory to sell, building brand recognition, hints on improving ad copy and photography, dealing with competition, fulfillment options, accounting, and how to get positive feedback.

This book contains marketing tricks that will help you create interest in your product and tips about taking photos, managing e-mail, and shipping. This book contains information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, foreign and domestic manufacturers, and places to look in your area.

In addition, we spent hours interviewing hundreds of today’s most successful eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your eBay listings are optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits.

In this book, you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to take your eBay business to the next level and ultimately earn enormous profits, this book is for you. With over 500,000 sellers making a living on eBay today, there is no reason you cannot use this medium to become financially successful, too. This book will arm you with the knowledge you need to become an eBay PowerSeller.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 336 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

What PowerSelling Means
23(10)
Detailed Seller Rating
26(2)
eBay Bill
28(1)
eBay Listing Policies
28(1)
Community Values
29(1)
Gross Sales...
29(1)
Congratulations, You Made It
30(1)
Membership has Benefits
31(1)
Levels within PowerSelling
32(1)
Pitfalls to Avoid
33(6)
Keyword Spamming
33(1)
Shill Bidding
34(1)
Excessive Shipping and Handling
35(1)
Accepted Payment Methods
36(1)
Link Policies
37(1)
Titles of Listings
38(1)
Communication is the Key
39(18)
Opt-in E-mail
41(1)
Creating Your Own List
42(1)
Using a Third-Party Mailing List
43(1)
Newsletters and HTMLs
44(3)
Programs that Manage E-mails for You
47(3)
Seller Tools
50(7)
The Auction
57(8)
Placing Your Auction on eBay
57(1)
Start the Bidding
58(1)
Timing
58(2)
Repeat Business
60(3)
Relisting
63(2)
Lowering Shipping Costs
65(22)
Getting Paid First
65(5)
Web Site Payments Standard
70(1)
Web Site Payments Pro
71(1)
Brief Explanation of PayPal Features
71(5)
Refund Policy
76(1)
Fulfillment Options
76(1)
Fulfillment 101
77(2)
Keeping Track of Your Inventory
79(1)
Ship Right Away
80(1)
Scheduling Regular Pickups
80(1)
Should I...
81(2)
Methods of Shipping
83(1)
Shipping with USPS
83(2)
Shipping with UPS
85(1)
Shipping with FedEx
86(1)
Seller Beware: The Importance of Protecting Yourself
87(44)
Ways to Protect Yourself
88(2)
Protecting Yourself from Fraud
90(5)
Types of Business Liability Insurance
95(1)
Business Name
96(4)
LLC
100(1)
Corporation
101(1)
State Requirements
102(1)
Incorporation
102(29)
Expanding Your Business to the Infinite Horizon
131(28)
First Things First
132(1)
Selecting the Right Location for a Business
133(1)
Business at Home
134(2)
Business in an Office
136(2)
eBay Business Office Equipment
138(2)
Leasing
140(1)
Buying
141(2)
Smoking
143(2)
Keyword Marketing
145(1)
Titles
146(1)
Watch your Tone
146(1)
The Power of Words
147(1)
Selling from Your Web Site
147(2)
Creating Your Informational Web Site
149(1)
About Me
150(1)
Other eBay Selling Venues
151(1)
eBay Motors
152(1)
Half.com...
152(1)
StubHub...
153(1)
Kijiji
154(1)
MicroPlace...
154(1)
ProStores
155(1)
Skype
155(1)
Looking Out for What is Hot
156(1)
Seller Central
157(1)
eBay Idea House
157(2)
Open Doors by Raising Your ``Status'' Quo
159(8)
Buyer Security
159(1)
PayPal Protection
159(1)
Escrow Services
160(1)
Bonding Guarantees
161(1)
Square Trade
162(1)
Certified Provider Program
162(1)
Service Provider Level
163(1)
Solution Provider Level
163(4)
Streamlining Your Finances
167(16)
Big Money Consumers
167(1)
eBay Listing Fees
168(2)
Buy It Now
170(1)
Final Fees...
170(1)
Upgrades...
171(1)
Packing and Shipping Material
172(1)
Staff
173(5)
General Employment Contract
178(2)
Company Agreement
180(1)
Bonding
181(1)
Storage/Office Space
181(2)
Going Beyond eBay
183(12)
Advantages of Cross-Selling
184(1)
Preparing the Cross-Sell
185(1)
Work Your Magic Before the Sale
185(1)
Top Off Your Sale
186(1)
Go Beyond eBay
186(1)
Accessories
187(1)
There is Life Beyond eBay
187(2)
The Online Auction Business
189(1)
Alternative Auction Sites
189(2)
Sell Online Direct
191(1)
Festivals, Fairs, and Flea Markets
192(3)
Advertise, Advertise, Advertise
195(22)
Cross-Promotions
195(1)
Check Out My Other Listings
196(1)
Cross-Promotion Connections
196(1)
``About Me'' Page
196(3)
Linking to and from eBay
199(1)
Internet Chat Rooms
199(1)
eBay Stores...
200(6)
Domain Names
206(1)
Selling Manager
207(1)
E-mail Marketing
207(1)
Sales Reports
208(1)
Keywords...
209(1)
Off-eBay Web Sites
210(2)
Business Cards
212(1)
Newspaper, Magazine, and Radio Ads
213(1)
Checklist of Tasks: Planning Your Advertising
214(3)
A Picture is Worth a Thousand Words
217(10)
Two Vital Ingredients
218(1)
Your Imaging Editing Software
218(1)
Your Digital Camera
218(2)
Some Useful Extras
220(1)
Advanced Lighting
221(1)
Photo Tips
221(2)
The Three Most Common Photographic Blunders
223(1)
The eBay Cost
223(1)
The Process of Getting Pictures Ready
224(3)
Finding the Best Products for the Cheapest Prices
227(26)
Mix it Up...
228(1)
Put Items Together
228(1)
Consumable Goods
229(1)
In Your Own Backyard
230(8)
Moving Beyond the Neighborhood
238(1)
Trade Shows
238(1)
Direct Manufacturers
239(1)
Remanufacturers
240(1)
Distributors
241(1)
Drop-Shippers
242(4)
Online Wholesalers
246(2)
Using eBay as a Source
248(1)
Trading Assistants
249(2)
Obtaining Merchandise Checklist
251(2)
Work Smarter, Not Harder
253(8)
The Customer is First
253(1)
When Are You Open?
254(1)
What Buyers Expect of PowerSellers
255(1)
Replying To E-Mail
256(2)
When Do I Quit My Day Job?
258(3)
Developing and Using a Business Plan
261(36)
Executive Summary
264(1)
Statement of Purpose
265(1)
Description of the Business
266(1)
History
266(1)
Business Name
266(1)
Business Location
266(1)
Legal Form of Business
266(1)
Current Situation
267(1)
The Future and Goals
267(1)
Industry Overview
267(1)
Competition
267(1)
Major Competitors
268(1)
Marketing Strategy
268(1)
Web Site
268(1)
Income Strategy
269(1)
Expert Advice
269(1)
Advertising and Promotion
269(1)
Media Objectives and Strategy
269(1)
E-mail
270(1)
Community
270(1)
Operating Procedures
270(1)
Location and Facility
271(1)
Initial Expenditures
271(1)
Licenses and Government Regulation
271(1)
Utilities
271(1)
Expenses Budgets
272(1)
Personnel and Service
273(1)
Procedures and Controls
273(1)
Administrative Salaries
273(1)
Financial Data
273(1)
Capital Requirements
274(1)
Conclusion
275(1)
Monthly Balance Sheet
275(1)
Break-Even Analysis
276(1)
Break-Even Analysis Sample
277(2)
Monthly Income Projection
279(1)
Sample Balance Sheet
280(2)
Monthly Income Projection Sample
282(3)
Cash-Flow Summary
285(1)
Cash-Flow Summary: Years One through Five Sample
286(4)
Operating Budget
290(1)
Operating Budget Summary: Years One through Five Sample
291(3)
Income Statements
294(1)
Income Statements Summary: Years One through Five Sample
295(2)
Evaluating the Success of Your Business
297(14)
Evaluating Your Success after Six Months
297(1)
How to do a SWOT Analysis
298(1)
Worksheet SWOT: Strengths
298(1)
Worksheet SWOT: Weaknesses
299(2)
Worksheet SWOT: Opportunities
301(1)
Worksheet SWOT: Threats
302(1)
Surveys
302(2)
How to Look at Success after One Year
304(1)
Projected Profit and Loss
305(3)
Profit Monthly
308(1)
Profit Yearly
308(1)
Gross Margin Monthly
308(3)
Case Studies 311(12)
Where eBay Began 323