This book provides a comprehensive knowledge of eco-marketing in large cities of the European Union.
It explains how environmental marketing becomes a strategic tool for building sustainable development in cities. The book explores theoretical foundations such as green marketing and sustainable branding, emphasizing the connection between people, planet, and profit. It also analyses diverse city-specific marketing strategies that balance economic growth with environmental protection. In addition to this, the book includes case studies evaluating the effectiveness of these strategies and provides practical recommendations for improving urban ecological indicators like air and water quality, waste management, and green space availability. The focus is on a multi-level governance to foster sustainable urban development.
Ecological Marketing in EU Cities will appeal to urban planners, marketing professionals, local government officials, sustainability consultants, academic researchers, and students interested in environmental marketing, sustainable urban development, and city branding strategies.
This book provides a comprehensive knowledge of eco-marketing in large cities of the European Union.
Introduction
1. Introduction to Eco-Marketing
2. Marketing Strategies in
European Union Cities
3. Analysis of Marketing Activities from an Ecological
Perspective
4. Improving Ecological Indicators in Large Cities
5. Conclusion
Magdalena Tomala is Associate Professor in the Department of Management and Computer Modelling, Kielce University of Technology, Poland. She conducts research on governance in public policies and international relations. The main areas of research are issues of economy, sustainable development, ecology, and international cooperation. She is the author of the monographs Greenland, in the System of International Relations in the Light of Immanuel Wallersteins Systems-Worlds Theory (2016); Sustainable Development of the Baltic Sea Region (2020); co-authored monograph, The Northern Dimension of the European Union. Political and Legal Study (2009); Politics and Development in the North American Arctic (2021); Public Policy and the Impact of COVID- 19 in Europe (2022); and Air Protection in the European Union Member States (2024).
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