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E-raamat: Economics of Online Markets and ICT Networks

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  • Formaat: PDF+DRM
  • Sari: Contributions to Economics
  • Ilmumisaeg: 25-Jul-2006
  • Kirjastus: Physica-Verlag GmbH & Co
  • Keel: eng
  • ISBN-13: 9783790817072
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Economics of Online Markets and ICT NetworksSuurem pilt
  • Formaat: PDF+DRM
  • Sari: Contributions to Economics
  • Ilmumisaeg: 25-Jul-2006
  • Kirjastus: Physica-Verlag GmbH & Co
  • Keel: eng
  • ISBN-13: 9783790817072
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Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.

This volume examines the economics of platform structure and firm competition within and between online markets. It also details modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.
Introduction 1(8)
Russel Cooper
Gary Madden
Ashley Lloyd
Michael Schipp
PART I: Innovation and Competition in Online Markets
Pricing and Bundling of Shared Information Goods: The Case of Cable Channels
Abraham Hollander
Thierno Diallo
Introduction
9(1)
Notation and Assumptions
10(2)
Pricing and Bundling with Identical Consumers
12(1)
Heterogeneous Subscriber Preferences
13(7)
Final Remarks
20(1)
Appendix
21(2)
References
23(2)
The Development of Electronic Payments Systems
Ian Harper
Ric Simes
Craig Malam
Introduction
25(1)
Trends in Electronic Payments
26(2)
Development of Payments Card Systems
28(7)
The Economics of Open and Closed Card Schemes
29(4)
Evolution of Open and Closed Card Schemes
33(2)
Empirical Evidence
35(3)
Public Policy
38(1)
The Future
39(1)
References
40(1)
Behavioral Frictions in Online Contracting: Evidence from Yankee Auctions
Mira Slavova
Introduction
41(2)
Data Set
43(2)
Cluster Analysis
45(3)
Bidding Behavior
48(6)
Quantity Outcomes
54(4)
Payment Outcomes
56(2)
Conclusions
58(1)
References
59(2)
Online Channel Competition in a Differentiated Goods Market
Sumi Cho
Sang-Ho Lee
Introduction
61(1)
Pure Online Competition
62(3)
Online Channel Entry by an Offline Firm
65(4)
Hybrid Firm with Blockaded Entry
65(2)
Hybrid Firm with Free Entry
67(2)
Asymmetric Quality Goods and Competition
69(5)
Online Channel Competition with High-quality Goods
70(1)
Online Channel Competition with Low-quality Goods
71(2)
Comparison
73(1)
Conclusion
74(1)
References
75(2)
Competition and Growth in Virtual Markets
Gary Madden
Truong P. Truong
Michael Schipp
Introduction
77(1)
Alternative Equilibrium States
78(1)
Firm Investment and Market Share
79(1)
No Market Growth Game
80(5)
Market Growth Game
85(2)
Comparative-static Analysis
87(3)
Conclusions
90(1)
References
90(1)
Mobile Network Prospects: A Multi-sided Platform Analysis of Competition
Armando Calabrese
Massimo Gastaldi
Nathan Levialdi Ghiron
Introduction
91(1)
Market Demand
91(1)
Incompatible Goods and Cournot Competition
92(1)
Compatible Goods Case
93(2)
Scenario 1
95(2)
Multi-sided Service Markets and the OMTP Standard
97(2)
Scenario 2
99(2)
Operator Profit from Multi-sided Services
101(1)
Scenario 3
102(7)
Conclusions
109(1)
References
110(3)
PART II: Regulation, Pricing and Evaluation by Real Options
Real Options and Telecommunications Regulation
Kris Funston
Introduction
113(1)
Neoclassical and Real Options Investment Theory
114(1)
A Call Option from Investment Delay
115(1)
Real Option Theory and Telecommunications Regulation
116(5)
Uncertainty and Irreversibility of New Telecommunications Network Investment
117(2)
Accounting for Call and Put Options in Telecommunications
119(1)
Strategic Pre-emption and First-mover Advantage
120(1)
The Real Option to Wait---Compensation for Lost Market Power?
121(1)
The Truncation Problem and Real Option Theory
121(2)
Conclusion
123(1)
Appendix
124(1)
References
125(4)
A Discrete Real Options Approach to Access Pricing
Guillermo Lozano
Jose Maria Rodriguez
Introduction
129(1)
The Model
130(4)
An Illustration
134(5)
Concluding Remarks
139(1)
References
140(3)
Optimal Pricing with Sunk Cost and Uncertainty
James Alleman
Paul Rappoport
Introduction
143(1)
Literature Review
144(1)
Regulation and Pricing
145(8)
Sunk Costs
146(1)
Regulatory Distortion
146(1)
Real Options Pricing
147(4)
Long-run Marginal and Sunk Costs
151(2)
Conclusion
153(1)
References
154(3)
Efficient Spectrum Policy Using Real Options and Game Theoretic Methods
Tae-Ho Lyoo
Jongwook Jeong
Hyun-Jung Lee
Jeong-Dong Lee
Background
157(1)
Theoretical Framework
158(3)
Next Generation Convergence Services
161(1)
Numerical Simulation
162(3)
Concluding Remarks
165(1)
References
165(2)
A Real Options Approach to Investment Evaluation with a Network Externality
Nadine Bellamy
Jean-Michel Sahut
Introduction
167(1)
Model Specification
168(3)
Project Valuation
171(1)
Numerical Illustration
172(4)
Analyzing Mixed Scenarios
176(3)
Conclusion
179(1)
Appendix
179(3)
Acknowledgement
182(1)
Reference
182(3)
PART III: Empirical Approaches to Market Analysis
Mixed Logit Analysis of Carrier Market Share with Stated-preference Data
Aniruddha Banerjee
Harold Ware
Introduction
185(1)
Revealed- versus Stated-preference
186(4)
Modeling Behavior with Stated-preference Data
187(2)
Ranked Choice and Stated-preference Surveys
189(1)
Historical Data and Survey Limitations
189(1)
Stated-preference Data Analysis with Mixed Logit Models
190(3)
Telecommunications Demand Case Study
193(8)
Stated-preference Survey Design
194(2)
Estimation
196(2)
Implications for Carrier Choice, Market Share and Choice Elasticity
198(3)
Conclusions
201(1)
References
201(2)
Information Technology, Corporate Performance and Firm Size
Yong Yeop Sohn
Hun-Wha Yang
Introduction
203(1)
Literature Review
204(2)
Research Method
206(3)
Estimation Results
209(4)
Analysis by Firm Size
210(3)
Conclusions
213(1)
References
214(1)
A Contingent Valuation of Terrestrial DMB Services
Sangkyu Byun
Hongkyun Bae
Hanjoo Kim
Introduction
215(1)
Background
216(1)
Contingent Valuation Survey
217(2)
Compensating Variation Valuation of T-DMB Services
219(5)
Estimation
220(4)
Conclusion
224(1)
Appendix: DMB Contingent Valuation Question
225(1)
References
225(2)
Consumer Preference for New Wireless Data Services
Jae-Hyeon Ahn
Sang-Pil Han
Kyoung-Yong Jee
Moon-Koo Kim
Introduction
227(1)
Emerging Mobile Data Services in Korea
228(1)
Consumer Preference for Emerging Services
229(4)
Hierarchical Preference Structure
231(1)
AHP Procedures
231(2)
Results
233(4)
Conclusions
237(2)
Appendix: AHP Questionnaire
239(3)
References
242(3)
An International SME E-marketplace Networking Model
Jaechon Park
Jemin Yang
Introduction
245(1)
Background
245(2)
Technology
247(1)
APEC Global B2B Interoperability Project
247(5)
Repository System Architecture
248(1)
Business Process Networking
249(3)
Project Evaluation
252(4)
Conclusion
256(1)
References
256(3)
List of Contributors 259(6)
Index 265


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