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E-raamat: English for Business Communication

(The Hong Kong Polytechnic University, Hong Kong)
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This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English.

Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include:











use of English in social media that reflects recent trends in business communication;





coverage of the concept of communicative competence;





analysis of email communication;





introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace;





examination of persuasive messages and ways to understand such messages;





an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter.

This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.

Arvustused

A comprehensive guide to business English by a highly experienced practitioner. Based on research studies and the author's own experience, this excellent book will help readers learn everything they need to know about communicating in English, from negotiating and running successful meetings to email etiquette and small-talk in the workplace.

Roger Hawkins, University of Essex, UK

An exciting book which provides an excellent introduction to business English. Chan has produced a volume that has both breadth and depth and it will offer a wide range of readers the main tools for communicating in English appropriately and effectively.

Alessandro Benati, American University of Sharjah, United Arab Emirates

A textbook with state-of-the-art and research-based learning materials for developing discourse, generic and social competence in English for business or workplace communication, with communication media ranging from traditional emails to social media.

Winnie Cheng, The Hong Kong Polytechnic University, Hong Kong

Drawing on state-of-the-art research in business communication, "English for Business Communication" addresses a wide range of topics such as communicative competence, English in social media, English for socialization, and everyday interaction in the workplace. It is a must-read book for those teaching and researching English for business or workplace communication.

Icy Lee,The Chinese University of Hong Kong, Hong Kong

The book provides workers with an updated guide to compose their email messages and day-to-day correspondences with confidence. It was thoroughly written with the authors insights, experiences, and research expertise, further complemented by authentic examples and a powerful data bank. The volume is definitely a much-needed manual for undergraduate and postgraduate students in EAP, and for employees and employers who need effective communications in their workplaces.

Dr. Ricky Lam, Hong Kong Baptist University

Acknowledgements x
1 Written and spoken communication in the workplace
1(8)
Questions for reflection
1(1)
Needs analysis
1(1)
Introduction
2(1)
Outline of the different chapters
3(1)
Post-reading activities
4(5)
2 Features of business communication
9(16)
Questions for reflection
9(1)
Introduction
9(1)
Why should business English be concise and simple? Why the above features?
10(10)
Post-reading activities
20(5)
3 Email and emerging social media for different communicative purposes
25(29)
Questions for reflection
25(1)
Introduction
25(1)
Writing effective email messages
26(6)
Common errors in email writing made by second language learners
32(3)
Concluding tips for sending email
35(2)
Emerging use of Enterprise Social Media (ESM)
37(1)
Perception of employers and employees towards use of social media
38(3)
Post-reading activities
41(13)
4 Conveying negative and goodwill messages
54(21)
Questions for reflection
54(1)
Introduction
54(1)
Negative messages
55(11)
Goodwill messages
66(4)
Post-reading activities
70(5)
5 Persuasive messages: Sales correspondence and job applications
75(26)
Questions for reflection
75(1)
Introduction
75(1)
Persuasive strategies: Aristotle's three modes of persuasion
76(2)
Persuasive strategies: Six weapons of influence
78(2)
Steps to prepare for persuasion
80(1)
Two approaches in preparing persuasive messages
80(1)
Analysis of persuasive messages
81(4)
Sales correspondence
85(6)
Job application letters
91(5)
Post-reading activities
96(5)
6 Persuasive messages: Enquiry and invitation messages
101(15)
Questions for reflection
101(1)
Introduction
101(1)
Enquiry messages
102(4)
Invitation messages
106(5)
Move structure comparison between sales correspondence and invitation messages
111(1)
Post-reading activities
112(4)
7 Formal business reports/proposals
116(25)
Questions for reflection
116(1)
Introduction
117(1)
Overall structure of business reports
117(5)
Use of language in discussing findings
122(3)
Writing the conclusion
125(2)
Writing recommendations
127(2)
Essential skills required: (1) Describing trends
129(2)
Essential skills required: (2) Comparing and contrasting
131(1)
Proposals
132(3)
Post-reading activities
135(6)
8 Making oral presentations
141(29)
Questions for reflection
141(1)
Introduction
141(1)
Planning your presentation
142(2)
Organising your presentation: Introduction
144(6)
Organising your presentation: Conclusion
150(1)
Persuasive speech
151(3)
Delivering your presentation
154(4)
Wrap-up: Importance of presentation skills
158(2)
Post-reading activities
160(10)
9 Socialisation
170(17)
Questions for reflection
170(1)
Introduction
170(1)
Roles of small talk
171(1)
Analyses of the Small Talk at Work sub-corpus (STW)
172(1)
Expressions usedfor small talk involving different topics
173(2)
Use of slang and informal expressions
175(4)
Role of non-verbal communication
179(3)
Post-reading activities
182(5)
10 Business meetings and negotiations
187(26)
Questions for reflection
187(1)
Introduction
187(1)
Challenges and difficulties in having meetings
188(1)
Role of the chair
189(1)
Openings and closings
190(1)
Turn taking
190(1)
Topic progression
190(1)
Authentic language use in meetings
191(1)
Discursive practices as indexed by common clusters in meetings
191(3)
Expressions usedfor establishing interpersonal relationship in meetings
194(2)
Minutes writing
196(1)
Common questions about minutes writing (Gutmann, 2013)
196(2)
Negotiations
198(7)
Post-reading activities
205(8)
11 Employment and appraisal interviews
213(19)
Questions for reflection
213(1)
Introduction
213(1)
Employment interviews
213(5)
Techniques required in interviews
218(7)
Post-reading activities
225(7)
Index 232
Mable Chan works in the Department of English at The Hong Kong Polytechnic University as a research assistant professor. She obtained her BA (Hons) in English and Translation, MPhil in English (General/Applied Linguistics), and Postgraduate Diploma in Education (The Chinese University of Hong Kong), as well as a PhD in Language and Linguistics (University of Essex, UK). Her research interests are second language acquisition using the generative grammar framework, applied linguistics and professional and business communication.
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