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E-raamat: Entrepreneurial Journalism: How to go it alone and launch your dream digital project

(CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)
  • Formaat: 196 pages
  • Ilmumisaeg: 20-Jan-2017
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781317278986
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  • Formaat: 196 pages
  • Ilmumisaeg: 20-Jan-2017
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781317278986
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Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships, the book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism, the second half of the book then focuses on practice guidance on how to work successfully online.

Topics include:

  • advice on launching digital start-ups
  • how to use key analytics to track and focus readership
  • engaging with mobile journalism by utilising the smartphone and app technology
  • developing revenue streams that can make digital journalism sustainable
  • legal and ethical dilemmas faced in a modern newsroom and
  • the challenges of producing news for mobile readers.

Alongside this, leading figures from the BBC, Google and The Guardian, as well as some of Britain’s best entrepreneurial reporters, offer their advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.

This is an invaluable resource for both practising journalists and students of journalism.

Arvustused

Kelly Toughill, University of Kings College, Halifax, Canada It is comprehensive. It hits all of the major points of contemporary production and sustainabilityWe need a new text for the first-year course (Foundations of Journalism Module in Journalism Economics). Nothing out there is adequate. This might work well. We also need a good text on entrepreneurial journalism for our graduate program.

Sue Greenwood, Staffordshire University, UK The focus on practical skills and advice is the strongest element in making this a book students will want to use The focus on case studies makes for a more accessible book and delivers a much broader range of voices and experiences for students to learn from Including freelancing as entrepreneurialism is a strength I would recommend that it was made available to my students as supplementary reading.

Tim Dunlop, Centre for Advancing Journalism, University of Melbourne, Australia Sounds like a good, basic intro to some important issues, including the use of tech in performing journalism. The interviews with people like Jeff Jarvis could be valuable I would say that the real weakness here is that the material is likely to be very dated by the time of publication and that there is not nearly enough attention to social media.

List of illustrations
vii
List of contributors
ix
Acknowledgements xi
Introduction 1(3)
1 What is news and what is journalism in 2016?
4(18)
Rebecca Whittington
Catherine O'Connor
2 The business of journalism
22(18)
Andrew Youde
3 Innovation
40(16)
4 Building your idea
56(14)
5 Being an entrepreneurial journalist
70(21)
Wayne Bailey
6 Starting your website and writing online
91(18)
7 Engaging, measuring and reacting to your audience
109(15)
8 Your smartphone as your best reporting tool
124(23)
Lindsay Eastwood
9 Using social media to promote your work
147(16)
10 The boundaries you must not cross and remaining ethical in the journalistic Wild West
163(16)
Nigel Green
Index 179
Paul Marsden lectures at Leeds Trinity University, UK. He specialises in online journalism, teaching trainee journalists how to build news websites, use technology to tell stories in innovative ways and utilise social platforms to build an audience and generate income from digital reporting.