The world of esports is steeped in opportunity but at the same time, shrouded in complexity. This book offers a practical and honest guide to the esports and gaming market, giving insights into industry risks and opportunities and actionable strategies for success in esports.
With this in-depth exploration, you will discover the dynamic evolution of esports and gain a profound understanding of its theoretical foundations, historical milestones, and practical dimensions. Written by a seasoned practitioner, the book serves as your ultimate guide to navigating the complex esports landscape. After reading this book you will gain an understanding of:
· The key terminology and concepts
· The difference between gaming, competitive gaming and esports
· The various revenue streams
· Opportunities and limitations for brands in the esports industry
· Business opportunities and paths to success
· How to create and plan an esports event
Covering a wide range of topics from branding to diversity to esports regulations, it also contains insights into the key stakeholders and their roles, from publishers and organisers to government institutions and sponsors. This comprehensive is a one-stop-shop for aspiring professionals, industry enthusiasts or business entrepreneurs. The book does not only dive into esports itself but also explores social, economic, and technological aspects of society that can be improved with esports. This includes the adoption of blockchain and AI and the improvement of education that may be a fundamental basis for the future of the creator economy.
Find online access to course material included in the book.