| Top 10 Things You Need to Know about Mobile Apps |
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10 | (1) |
| Introduction |
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11 | (2) |
| 1 The App Defined |
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13 | (16) |
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14 | (1) |
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15 | (3) |
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18 | (2) |
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20 | (2) |
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22 | (1) |
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Building a Mobile Strategy |
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23 | (1) |
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24 | (2) |
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26 | (3) |
| 2 App Market by the Numbers |
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29 | (12) |
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30 | (3) |
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App Interaction on the Rise |
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33 | (2) |
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35 | (1) |
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36 | (1) |
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37 | (4) |
| 3 Know Your Audience |
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41 | (14) |
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42 | (1) |
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Mobile Demographics (Ages 8-34) |
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42 | (4) |
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46 | (1) |
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46 | (2) |
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Boomers Are the Boom Market |
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48 | (5) |
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53 | (2) |
| 4 You Are Not Alone |
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55 | (14) |
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56 | (2) |
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58 | (2) |
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60 | (5) |
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65 | (1) |
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66 | (3) |
| 5 What You Need to Know Before Building |
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69 | (14) |
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70 | (1) |
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71 | (1) |
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72 | (1) |
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73 | (4) |
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What Are the Payment Terms? |
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77 | (2) |
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79 | (3) |
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82 | (1) |
| 6 Developing Your App |
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83 | (12) |
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84 | (1) |
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84 | (2) |
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The Cost of Development Methods and Models |
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86 | (3) |
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89 | (2) |
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How to Find a Good Developer |
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91 | (3) |
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94 | (1) |
| 7 Designing Your App |
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95 | (12) |
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Starting Your Development Career |
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96 | (1) |
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97 | (1) |
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Consider Context and Usage |
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98 | (2) |
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Multiple Platforms and Devices |
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100 | (1) |
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Catering to Global Capabilities |
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101 | (3) |
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104 | (1) |
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105 | (2) |
| 8 Personal Privacy Is Paramount |
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107 | (12) |
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108 | (1) |
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Privacy Is a Pivotal Issue |
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109 | (2) |
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Gaining Trust Through App Best Practices |
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111 | (4) |
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115 | (4) |
| 9 Testing, Testing |
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119 | (10) |
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120 | (1) |
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Test Everything Everywhere |
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121 | (1) |
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Be Ready to Change Perspectives |
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122 | (2) |
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124 | (1) |
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Crowdsourcing for Constructive Feedback |
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125 | (2) |
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Testing for Local Flavor and Audiences |
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127 | (1) |
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128 | (1) |
| 10 Shop Till You Drop |
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129 | (16) |
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The Evolution of Mobile Shopping |
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130 | (1) |
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Understand Your Mobile Shopper |
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130 | (2) |
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132 | (3) |
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135 | (3) |
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138 | (3) |
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141 | (4) |
| 11 App Stores and More |
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145 | (16) |
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Choosing Your App Store(s) |
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146 | (3) |
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Submitting to the Major App Stores |
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149 | (2) |
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Tackling the App Approval Process |
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151 | (1) |
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Getting the Go-Ahead, or Not |
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152 | (1) |
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Understand and Harness Momentum |
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153 | (2) |
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155 | (3) |
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A Store for Enterprise Apps |
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158 | (1) |
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159 | (2) |
| 12 App Monetization Models |
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161 | (12) |
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Monetization Models Explained |
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162 | (4) |
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166 | (1) |
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How to Make Money from Your Apps |
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167 | (1) |
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168 | (1) |
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Business Models for Game Apps |
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169 | (1) |
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Choosing the Right Model for Your Game |
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170 | (3) |
| 13 Mobile Marketing and Advertising |
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173 | (16) |
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174 | (1) |
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The Power of Mobile Marketing |
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174 | (4) |
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A Word about Location-Based Marketing |
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178 | (1) |
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Mobile Advertising 101: The Basic Lingo |
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179 | (2) |
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Integrating Ads into Your App |
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181 | (2) |
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183 | (1) |
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Maximizing Your In-App Advertising Revenue |
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184 | (1) |
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185 | (4) |
| 14 Getting Discovered Across All Channels |
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189 | (16) |
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It's Retail 101 All Over Again |
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190 | (2) |
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192 | (3) |
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Get Your Industry Street Cred |
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195 | (3) |
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198 | (2) |
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Creating Hype Through Reviews |
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200 | (2) |
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202 | (3) |
| 15 Achieve Lasting Impact and Loyalty |
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205 | (14) |
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Encouraging Lasting App Engagement |
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206 | (1) |
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206 | (3) |
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Extend the Life of Your App |
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209 | (1) |
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Good Push Drives Great Results |
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210 | (3) |
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Serve Your Loyal App Users |
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213 | (6) |
| 16 Get Seriously Social |
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219 | (18) |
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220 | (4) |
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Social Media Crash Course |
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224 | (3) |
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227 | (1) |
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228 | (2) |
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230 | (7) |
| 17 App Maintenance |
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237 | (12) |
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238 | (1) |
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239 | (1) |
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240 | (2) |
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Why Crash Reporting Is Important |
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242 | (1) |
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243 | (3) |
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246 | (3) |
| 18 Success Breeds Success |
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249 | (14) |
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The Rise of the Appreneur |
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250 | (1) |
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Project NOAH: A Case Study |
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251 | (3) |
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254 | (3) |
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257 | (3) |
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From Tweets to Living Photos |
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260 | (2) |
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262 | (1) |
| 19 The Future of Apps |
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263 | (14) |
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264 | (1) |
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264 | (2) |
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Apps Improve Customer Service |
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266 | (3) |
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Artificial Intelligence Gets Simpler |
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269 | (5) |
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274 | (3) |
| Appendix A: Glossary of Mobile Terms |
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277 | (7) |
| Appendix B: Contributor Biographies |
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284 | (13) |
| Index |
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Lisainfo e-raamatute kohta