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E-raamat: Evil Media

(Goldsmiths College, University of London), (The University of Nottingham)
  • Formaat: 248 pages
  • Sari: Evil Media
  • Ilmumisaeg: 17-Aug-2012
  • Kirjastus: MIT Press
  • Keel: eng
  • ISBN-13: 9780262305327
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  • Formaat: 248 pages
  • Sari: Evil Media
  • Ilmumisaeg: 17-Aug-2012
  • Kirjastus: MIT Press
  • Keel: eng
  • ISBN-13: 9780262305327

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Evil Media develops a philosophy of media power that extends theconcept of media beyond its tried and trusted use in the games of meaning, symbolism, and truth. Itaddresses the gray zones in which media exist as corporate work systems, algorithms and datastructures, twenty-first century self-improvement manuals, and pharmaceutical techniques.Evil Media invites the reader to explore and understand the abstractinfrastructure of the present day. From search engines to flirting strategies, from the value ofinstitutional stupidity to the malicious minutiae of databases, this book shows how the devil is inthe details.

The title takes the imperative "Don't be evil" and asks,what would be done any differently in contemporary computational and networked media were that maximreversed.

Media here are about much more and much less than symbols, stories,information, or communication: media do things. They incite and provoke, twist and bend, leak andmanage. In a series of provocative stratagems designed to be used, Evil Mediasets its reader an ethical challenge: either remain a transparent intermediary in thenetworks and chains of communicative power or become oneself an active, transformativemedium.

Introduction 1(24)
Evil
2(5)
Book
7(4)
Grayness
11(3)
Sophistication
14(5)
Stratagem
19(6)
Intelligence
25(22)
Brainwashing
25(4)
Systemic Ambiguity
29(3)
Objectify Indeterminacy
32(3)
Leverage Anxiety
35(3)
Speak the Metalanguage of Metabolism
38(4)
Proliferate Psychological Operations
42(5)
Togetherness
47(22)
Social Engineering
47(2)
Collective Intelligence
49(3)
Be Everything But Available
52(2)
Economize Behavior, Scale Signals
54(4)
Stir Faith in Small Numbers
58(4)
Flirting Tips
62(4)
Mobilize Irritation
66(3)
Algorithms
69(14)
Enhance Queue Formation
69(2)
Know Your Sorts
71(4)
Invoke Recursion
75(2)
Abstract Captures
77(6)
Structures
83(22)
Structure Data
83(4)
Work Abstraction Layers
87(2)
Multiply Interfaces
89(4)
Let Datasets Advance
93(3)
Mine Data for Probabilities
96(4)
Leak Early, Leak Often
100(5)
Technicalities
105(20)
Workflow
105(5)
Express Regularly, But Not Too Regularly
110(4)
Look After Your Relations
114(3)
The Justifiable Ignorance of the Exception
117(4)
Encourage Error
121(4)
Productivity
125(22)
Keep It Personal
125(3)
All the World's an Audition
128(4)
Mythologize Decision Making
132(4)
The Occult Virtue of the Project Plan
136(4)
Middle Management
140(7)
Excellence
147(26)
Metamodel, or Formalize, Virtue
147(4)
Lifelong Learning
151(4)
Be Artistic
155(3)
Role Play
158(4)
Psychic Ergonomics
162(4)
Optimize Stupidity Flow
166(7)
Notes 173(28)
Bibliography 201(16)
Index 217