Foreword |
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9 | (4) |
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Open Me First: The Old Model's Broke-Don't Fix it |
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13 | (18) |
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14 | (1) |
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15 | (2) |
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17 | (2) |
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The Creative and the Businessperson |
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19 | (2) |
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Finding Focus in the Complexity |
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21 | (1) |
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A Better Way to Think About Your Business |
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22 | (2) |
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So What Can You Expect from This Book? |
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24 | (2) |
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How Fast is This Fast Track? |
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26 | (1) |
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How This Book Relates to Fast Track Photographer |
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27 | (1) |
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28 | (2) |
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30 | (1) |
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SECTION 1 ENVISION YOUR BUSINESS |
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31 | (52) |
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Chapter 1 Get Clear About Vision |
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33 | (13) |
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33 | (1) |
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34 | (1) |
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Leading to the Right Place |
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35 | (2) |
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37 | (1) |
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Vision First, Technology Second |
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38 | (1) |
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How I Discovered My Inner Visionary |
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39 | (2) |
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41 | (1) |
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Vision Translates Into Brand |
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42 | (2) |
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44 | (1) |
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45 | (1) |
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Chapter 2 Forge Your Own Working Vision |
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46 | (15) |
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46 | (2) |
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48 | (2) |
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50 | (1) |
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What Promise Are You Making? |
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51 | (1) |
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The Best Always Make Good on Their Promises |
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51 | (3) |
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Vision Work---Some Rewards and Challenges |
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54 | (1) |
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55 | (4) |
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59 | (1) |
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60 | (1) |
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Chapter 3 Marry Your Vision to the Market |
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61 | (22) |
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61 | (1) |
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62 | (1) |
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Does Anyone Want What I'm Selling? |
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63 | (4) |
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67 | (1) |
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The Jarvis Business Strategy: "To Thine Own Self Be True" |
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68 | (2) |
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70 | (1) |
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70 | (2) |
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72 | (3) |
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A New Option: Ease into the Market |
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75 | (2) |
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If You're Still Not Convinced |
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77 | (1) |
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78 | (2) |
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80 | (1) |
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80 | (3) |
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SECTION 2 BUILD STRONG FOUNDATIONS-GIVE YOURSELF YOUR BEST SHOT |
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83 | (66) |
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Chapter 4 Get Real on the Numbers: Can You Afford to Do This? |
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85 | (23) |
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Function from Your Foundation |
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85 | (1) |
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86 | (1) |
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87 | (7) |
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94 | (2) |
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96 | (2) |
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Set Financial Goals and Take Them Seriously |
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98 | (1) |
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99 | (2) |
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Separate Your Business and Personal Finances |
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101 | (1) |
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102 | (1) |
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103 | (4) |
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107 | (1) |
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Chapter 5 Create the Right Team: Who Will Help You Make It Happen? |
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108 | (20) |
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108 | (2) |
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110 | (1) |
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111 | (1) |
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112 | (1) |
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113 | (1) |
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Do What You Do Best and Outsource the Rest |
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114 | (2) |
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116 | (3) |
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119 | (1) |
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The Mark of a Great Strategic Partner |
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119 | (2) |
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121 | (1) |
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122 | (2) |
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124 | (2) |
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126 | (2) |
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Chapter 6 Build Systems That Work |
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128 | (21) |
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A Vision Without a System Has No Traction |
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128 | (1) |
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Build a Machine, Not a Sculpture |
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129 | (2) |
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131 | (5) |
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136 | (2) |
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Major and Minor Operations |
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138 | (2) |
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140 | (1) |
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Automation = Free Employees |
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141 | (2) |
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143 | (2) |
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Back Up Your Operations and Data |
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145 | (1) |
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146 | (2) |
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148 | (1) |
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SECTION 3 GET TO WORK-THE FAST TRACK PHOTOGRAPHER BUSINESS CYCLE |
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149 | (60) |
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Chapter 7 Book Jobs: Make Clients Your Focus |
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151 | (20) |
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Foundation Empowers Function |
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151 | (1) |
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152 | (3) |
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155 | (1) |
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156 | (2) |
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158 | (1) |
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159 | (2) |
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Every Touch Point Matters |
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161 | (1) |
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162 | (1) |
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Connection Is What Breaks Through the Noise |
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163 | (2) |
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165 | (1) |
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166 | (2) |
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168 | (2) |
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170 | (1) |
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Chapter 8 Shoot Jobs: Clear the Way for Creativity |
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171 | (19) |
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171 | (1) |
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Clear the Way for Creativity |
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172 | (1) |
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173 | (7) |
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180 | (3) |
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Make the Client Experience the Core of the Shoot |
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183 | (3) |
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186 | (3) |
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189 | (1) |
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Chapter 9 Leverage Your Work: Make the Cycle Complete |
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190 | (19) |
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190 | (1) |
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Under-Promise and Over-Deliver |
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191 | (2) |
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Make Your Products the Solution |
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193 | (2) |
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195 | (1) |
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Offer Products That Promote |
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196 | (2) |
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The Catch: Don't Let Your Marketing Show |
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198 | (1) |
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199 | (2) |
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Deliver in Ways That Forge Connections |
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201 | (2) |
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203 | (2) |
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205 | (2) |
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207 | (2) |
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SECTION 4 START YOUR BUSINESS ENGINE |
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209 | (34) |
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Chapter 10 Keep it Real by Staying Connected |
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211 | (15) |
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211 | (1) |
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Stay Connected to Your Passion |
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212 | (1) |
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Stay Connected to Your Evolving Self |
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213 | (3) |
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Stay Connected to Your Business: Make Sure Your Culture Reflects You |
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216 | (4) |
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Stay Connected to Your Community |
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220 | (3) |
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Stay Connected to Your True Purpose |
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223 | (2) |
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225 | (1) |
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Chapter 11 Connect the Dots: Craft Your Own Fast Track Photographer Business Plan |
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226 | (17) |
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226 | (2) |
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228 | (11) |
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Step 1 Define Your Vision |
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229 | (1) |
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Step 2 Define Your Products and Services |
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230 | (1) |
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Step 3 Take Stock of Money Matters |
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230 | (3) |
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Step 4 Define Your Target Market |
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233 | (1) |
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Step 5 Reach Your Target Market |
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234 | (3) |
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Step 6 Define Your Processes for Product Delivery and Customer Service |
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237 | (1) |
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237 | (2) |
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Step 8 Make an Outsourcing Plan |
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239 | (1) |
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239 | (1) |
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One Last Thing: Be a Work in Progress |
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239 | (4) |
Recommended Resources |
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243 | (5) |
Acknowledgments |
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248 | (2) |
Dedication |
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250 | (1) |
Index |
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251 | |