Muutke küpsiste eelistusi

E-raamat: Fast Track Photographer Business Plan

  • Formaat: EPUB+DRM
  • Ilmumisaeg: 14-Dec-2010
  • Kirjastus: Amphoto Books
  • Keel: eng
  • ISBN-13: 9780817435769
  • Formaat - EPUB+DRM
  • Hind: 6,77 €*
  • * hind on lõplik, st. muud allahindlused enam ei rakendu
  • Lisa ostukorvi
  • Lisa soovinimekirja
  • See e-raamat on mõeldud ainult isiklikuks kasutamiseks. E-raamatuid ei saa tagastada.
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 14-Dec-2010
  • Kirjastus: Amphoto Books
  • Keel: eng
  • ISBN-13: 9780817435769

DRM piirangud

  • Kopeerimine (copy/paste):

    ei ole lubatud

  • Printimine:

    ei ole lubatud

  • Kasutamine:

    Digitaalõiguste kaitse (DRM)
    Kirjastus on väljastanud selle e-raamatu krüpteeritud kujul, mis tähendab, et selle lugemiseks peate installeerima spetsiaalse tarkvara. Samuti peate looma endale  Adobe ID Rohkem infot siin. E-raamatut saab lugeda 1 kasutaja ning alla laadida kuni 6'de seadmesse (kõik autoriseeritud sama Adobe ID-ga).

    Vajalik tarkvara
    Mobiilsetes seadmetes (telefon või tahvelarvuti) lugemiseks peate installeerima selle tasuta rakenduse: PocketBook Reader (iOS / Android)

    PC või Mac seadmes lugemiseks peate installima Adobe Digital Editionsi (Seeon tasuta rakendus spetsiaalselt e-raamatute lugemiseks. Seda ei tohi segamini ajada Adober Reader'iga, mis tõenäoliselt on juba teie arvutisse installeeritud )

    Seda e-raamatut ei saa lugeda Amazon Kindle's. 

Explains how to create a plan for a photography business and how to maintain the business once it is up and running, in a book that includes personal stories from the author. By the author of Fast Track Photographer. Original. NEW RULES FOR A NEW BUSINESS WORLDThinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s Digi-Flat era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things youll learn in this book:How to turn the very technologies that are killing professional photography—such as the Internet—into your tools of success-How to lead your business, not let your business lead you -How systematizing, scaling, and outsourcing are critical concepts even for a one-person business-How to radically rethink marketing, sales, and customer service for the 21st century-How to hone a creative vision that works—the most powerful step you can take as a businessperson The Fast Track Photographer Business Plan is not about building a traditional business plan that looks good on paper and impresses investors. Its about creating a vibrant, living business plan that will help you thrive in todays digital Wild West, where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. Its a groundbreaking look at running a creative business. Whether youre an amateur looking to go pro or a professional whose business has stalled, Danes practical, on-the-ground advice will launch you on the fast track to business success. Includes free access to Danes online stress test to diagnose your businesss strengths—as well as where it needs help!

Arvustused

"This book is a must for the modern-day photographer." Jeremy Cowart, celebrity photographer and founder of Help-Portrait

"Unusually forward-thinking and fresh. Dane's advice will help prepare current and future photographers for the ever-changing photography market ahead." Vincent Laforet, Pulitzer Prizewinning photographer

Foreword 9(4)
David duChemin
Open Me First: The Old Model's Broke-Don't Fix it 13(18)
The New Landscape
14(1)
So How Do We Respond?
15(2)
What's Needed Today
17(2)
The Creative and the Businessperson
19(2)
Finding Focus in the Complexity
21(1)
A Better Way to Think About Your Business
22(2)
So What Can You Expect from This Book?
24(2)
How Fast is This Fast Track?
26(1)
How This Book Relates to Fast Track Photographer
27(1)
How to Use the Book
28(2)
Let's Do This Thing
30(1)
SECTION 1 ENVISION YOUR BUSINESS
31(52)
Chapter 1 Get Clear About Vision
33(13)
Living on Zoom
33(1)
Lead or Be Led
34(1)
Leading to the Right Place
35(2)
Be the Map
37(1)
Vision First, Technology Second
38(1)
How I Discovered My Inner Visionary
39(2)
Discover What's Inside
41(1)
Vision Translates Into Brand
42(2)
What's Your Vision?
44(1)
Let's Review
45(1)
Chapter 2 Forge Your Own Working Vision
46(15)
Own Your "Big Idea"
46(2)
Keep It Personal
48(2)
Refine it Over Time
50(1)
What Promise Are You Making?
51(1)
The Best Always Make Good on Their Promises
51(3)
Vision Work---Some Rewards and Challenges
54(1)
Now It's Your Turn
55(4)
Let It Sleep
59(1)
Let's Review
60(1)
Chapter 3 Marry Your Vision to the Market
61(22)
A New Dance
61(1)
Make Your Vision Real
62(1)
Does Anyone Want What I'm Selling?
63(4)
Chase Jarvis
67(1)
The Jarvis Business Strategy: "To Thine Own Self Be True"
68(2)
Find the C Zone
70(1)
What Jarvis Did Right
70(2)
The New Approach
72(3)
A New Option: Ease into the Market
75(2)
If You're Still Not Convinced
77(1)
Now It's Your Turn
78(2)
What's Next
80(1)
Let's Review
80(3)
SECTION 2 BUILD STRONG FOUNDATIONS-GIVE YOURSELF YOUR BEST SHOT
83(66)
Chapter 4 Get Real on the Numbers: Can You Afford to Do This?
85(23)
Function from Your Foundation
85(1)
Money Matters
86(1)
How Will You Charge?
87(7)
Living Expenses
94(2)
Start-up Expenses
96(2)
Set Financial Goals and Take Them Seriously
98(1)
Live Within Your Means
99(2)
Separate Your Business and Personal Finances
101(1)
Don't Work for Nothing
102(1)
Now It's Your Turn
103(4)
Let's Review
107(1)
Chapter 5 Create the Right Team: Who Will Help You Make It Happen?
108(20)
The Dream of Team
108(2)
A Rookie Mistake
110(1)
What About You?
111(1)
My Experiment with Team
112(1)
Scaling
113(1)
Do What You Do Best and Outsource the Rest
114(2)
But How Can I Afford It?
116(3)
Focus
119(1)
The Mark of a Great Strategic Partner
119(2)
WWYD?
121(1)
Creating a Culture
122(2)
Now It's Your Turn
124(2)
Let's Review
126(2)
Chapter 6 Build Systems That Work
128(21)
A Vision Without a System Has No Traction
128(1)
Build a Machine, Not a Sculpture
129(2)
Systemlze Repeated Tasks
131(5)
Creating an SOP
136(2)
Major and Minor Operations
138(2)
Make a Manual or "Wiki"
140(1)
Automation = Free Employees
141(2)
Batch Processing
143(2)
Back Up Your Operations and Data
145(1)
Now It's Your Turn
146(2)
Let's Review
148(1)
SECTION 3 GET TO WORK-THE FAST TRACK PHOTOGRAPHER BUSINESS CYCLE
149(60)
Chapter 7 Book Jobs: Make Clients Your Focus
151(20)
Foundation Empowers Function
151(1)
Neediness Repels
152(3)
The Inviting Way
155(1)
Be an Invitation
156(2)
Invitation Never Stops
158(1)
The Magic
159(2)
Every Touch Point Matters
161(1)
Congruity Counts
162(1)
Connection Is What Breaks Through the Noise
163(2)
Connections Persist
165(1)
Validate the Connection
166(2)
Now It's Your Turn
168(2)
Let's Review
170(1)
Chapter 8 Shoot Jobs: Clear the Way for Creativity
171(19)
Finally!
171(1)
Clear the Way for Creativity
172(1)
Be Prepared for Anything
173(7)
SOPs Are A-OK (LOL)
180(3)
Make the Client Experience the Core of the Shoot
183(3)
Now It's Your Turn
186(3)
Let's Review
189(1)
Chapter 9 Leverage Your Work: Make the Cycle Complete
190(19)
Delivering the Goods
190(1)
Under-Promise and Over-Deliver
191(2)
Make Your Products the Solution
193(2)
The Sales Psyche
195(1)
Offer Products That Promote
196(2)
The Catch: Don't Let Your Marketing Show
198(1)
Vehicles of Emotion
199(2)
Deliver in Ways That Forge Connections
201(2)
Leverage the New Media
203(2)
Now It's Your Turn
205(2)
Let's Review
207(2)
SECTION 4 START YOUR BUSINESS ENGINE
209(34)
Chapter 10 Keep it Real by Staying Connected
211(15)
"Something Changed"
211(1)
Stay Connected to Your Passion
212(1)
Stay Connected to Your Evolving Self
213(3)
Stay Connected to Your Business: Make Sure Your Culture Reflects You
216(4)
Stay Connected to Your Community
220(3)
Stay Connected to Your True Purpose
223(2)
Let's Review
225(1)
Chapter 11 Connect the Dots: Craft Your Own Fast Track Photographer Business Plan
226(17)
Start Your Engine
226(2)
The Plan
228(11)
Step 1 Define Your Vision
229(1)
Step 2 Define Your Products and Services
230(1)
Step 3 Take Stock of Money Matters
230(3)
Step 4 Define Your Target Market
233(1)
Step 5 Reach Your Target Market
234(3)
Step 6 Define Your Processes for Product Delivery and Customer Service
237(1)
Step 7 Check Your SOPs
237(2)
Step 8 Make an Outsourcing Plan
239(1)
Step 9 Plan Your Launch
239(1)
One Last Thing: Be a Work in Progress
239(4)
Recommended Resources 243(5)
Acknowledgments 248(2)
Dedication 250(1)
Index 251
Dane Sanders is a Southern California-based wedding photographer, teacher, entrepreneur and author of Fast Track Photographer. A regular speaker for Adobe and Pictage, he has been featured in such publications as Rangefinder and Professional Photographer. He teaches and speaks regularly at conferences and trade shows.