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E-raamat: Feedback Society: Linguistic and Discursive Approaches

Edited by , Edited by (University of South Florida, USA)
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This collection explores the rise of feedback as a discursive practice in everyday life, examining diverse genres and sociocultural contexts.

The volume puts a focus on the “how to” of feedback in a range of contexts and communicative settings. Genres examined include performance reviews and online consumer evaluations on such networked spaces as YouTube, Twitter, MOOCs, TripAdvisor, and Meituan, as well as other corporate contexts. Chapters also emphasize cross-cultural and cross-linguistic perspectives by highlighting data from seven different languages. The range of settings, languages, and formats allows for engagement in key questions around feedback as a sociocultural activity with ideological dimensions, such as the construction of authority in feedback, linguistic and cultural differences, and the role of social and economic factors.

This book will be of particular interest to students and scholars in discourse analysis, professional communication, pragmatics, sociolinguistics, and digital media.



This collection explores the rise of feedback as a discursive practice in everyday life, examining diverse genres and sociocultural contexts.This book will be of particular interest to students and scholars in discourse analysis, professional communication, pragmatics, sociolinguistics, and digital media.

List of Figures

List of Contributors

1 Introduction

SYLVIA JAWORSKA AND CAMILLA VASQUEZ

2 Tell us everything!: discourse features of online and offline requests
for customer feedback

CAMILLA VASQUEZ

3 It wasnt feedback it was a request: exploring uses and discussions of
the word feedback in digital business communication

URSULA LUTZKY AND ANDREW KEHOE

4 Selfserving mitigation in hotel responses to online negative feedback: a
crosslinguistic analysis

GRIET BOONE, SOFIE DECOCK AND IRENE CENNI

5 A feedback spiral: crowdsourcing judgments of negative reviews on Meituan

LUOXIANGYU ZHANG AND CAMILLA VASQUEZ

6 Emotional selfpresentation in feedback on feedback of YouTube product
reviews

ALEJANDRO PARINI

7 Evaluation in MOOC reviews

HATIME CIFTCI

8 Flexing, driving, and diving: metaphors and gendered positioning in
performance feedback of whitecollar workers

SYLVIA JAWORSKA

9 Mind the politeness gap: a qualitative comparison of Italian and English
business responses to customer feedback online

IRENE CENNI AND REBECCA ELEKTRA VAN HERCK

10 Acknowledging feedback in French customer service interactions online:
types and perceptions

NICOLAS RUYTENBEEK

11 Glazing models: sycphancy and the dynamics of synthetic feedback

RODNEY H. JONES

12 Conclusions and outlook

CAMILLA VASQUEZ AND SYLVIA JAWORSKA

Index
Sylvia Jaworska is Professor of Language and Professional Communication in the Department of English Language and Applied Linguistics at the University of Reading.

Camilla Vásquez is Professor of Applied Linguistics in the World Languages Department at the University of South Florida.
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