Flipping the Classroom with Experiential and Community-Engaged Learning in Business analyses the effectiveness and success of mixed methods in high impact teaching practices. It demonstrates how to fulfil student demands while improving learning, increasing course success and providing valuable practical experience.
Flipping the Classroom with Experiential and Community-Engaged Learning in Business analyses the effectiveness and success of mixed methods in high impact teaching practices. It demonstrates how to fulfil student demands while improving learning, increasing course success and providing valuable practical experience.
The second of two companion volumes, this book examines theoretical, andragogical, and empirical knowledge of innovative and interactive teaching techniques, such as the flipped or inverted classroom, experiential learning and community-engaged learning. It explores detailed solutions to frequently-occuring challenges, including how to combine methods for high impact teaching in business education and how to motivate students to develop active and self-regulated learning.
Academics, researchers and instructors in business education will find the real-world insights within this book invaluable. It is also beneficial to academics and students of business disciplines such as finance, marketing, management, and economics.
Contents
Preface xiii
PART I THEORETICAL BACKGROUND
1 The importance of active learning strategies to the effective
implementation of flipped learning environments 2
Megan Litster
2 Student-centered theories related to active learning: Flipped
classroom with experiential and community-engaged learning 16
Malek El Diri
3 The neurological learning process of the flipped classroom
approach 32
Zsuzsanna Kispál-Vitai
PART II PRACTICAL APPLICATIONS OF THE FLIPPED
CLASSROOM APPROACH IN BUSINESS EDUCATION
4 What are the strategies to overcome students reluctance
toward the flipped classroom approach? Lessons learned from
a case in managerial accounting course 45
Mehtap Aldogan Eklund
5 Flipped classroom approach in financial accounting 70
Malek El Diri
6 Rebooted! Flipped learning in a Human Resource
Management classroom 86
Christine M. Manno
PART III PRACTICAL APPLICATIONS OF FLIPPING
THE CLASSROOM WITH EXPERIENTIAL
OR COMMUNITY ENGAGED LEARNING IN
BUSINESS EDUCATION
7 The Case of Decision Techniques course A combination
of flipped classroom, experiential learning, and communityengaged learning in
one course 103
Gabriella Kiss, Judit Gáspár, Veronika Lajos and Márta Frigyik
8 Flipped experiential learning in digital and social media
marketing 115
Olivier Sibai
9 Flipped classroom and experiential learning for international
marketing courses 133
Soyoung Joo
10 A case in management course: flipped classroom with CEL
approach 149
Sabine Reisinger, Barbara Müller-Christensen and Katharina Musil
11 Empowering sustainable tourism education: A Swiss case
study integrating flipped classroom and community-engaged
learning. 166
Line Pillet and Emmanuel Fragnière
12 Flipped classroom with experiential learning in a tax course 183
Nicky Thomas
13 Innovating business education through flipped classroom in
Germany liminal spaces and experiential learning 199
Anna-Lena Rose, Panourgias Papaioannou, Sude Peken,
Katrin Stolz and Liudvika Leiyt
14 Flipped classroom with community-based experiential
learning projects in a Capstone marketing course 215
Donna M. Iucolano
Edited by Mehtap Aldogan Eklund, Associate Professor, Department of Accountancy and Kenneth W. Graham, Associate Professor, Department of Marketing, University of Wisconsin - La Crosse, USA
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