Marking the 50th anniversary of the European International Business Academy (EIBA), the 2024 Annual Conference in Finland was more than a celebrationit was a call to action. This volume captures the spirit of that milestone gathering, where scholars from around the world came together to reimagine the future of international business (IB) research. As the field enters a new era, contributors to this collection explore how we can challenge established thinking, reshape theoretical foundations, and pursue bold, impactful research that addresses the pressing needs of our time. Book A of this volume addresses new perspectives on agency and the role of governments, knowledge creation and novel technologies in uncertain conditions, and sustainable transnational collaboration in global value chains.
In a world marked by deepening societal polarisation, mounting global challenges, and ongoing geopolitical uncertainty, international business must evolve. This volume advocates for a more transdisciplinary approachone where academics, practitioners, policymakers, and creatives collaborate to produce knowledge that bridges disciplines and sectors. By rethinking what we study, how we study it, and why it matters, this volume offers a visionary roadmap for the next 50 years of IB scholarshipgrounded in relevance, responsibility, and the pursuit of societal impact.
Chapter
1. Introduction: An Agenda for Future-fit International Business
Scholarship; Rebecca Piekkari, Sarianna Lundan, Tiina Ritvala, Riikka
Harikkala-Laihinen, and Rob Van Tulder
Part I. Government Support, Sanctions and Regulation New Perspectives on
the Agency of MNEs and Consumers
Chapter
2. Circular Economy Policies, Global Value Chains, and the Future of
International Business: Insights from the French Textile Industry; Louise
Curran, Thibaut Joltreau, and Christian Gnekpe
Chapter
3. Friendshoring as a Strategic Response: Location Decisions for MNEs
in a Fractured Global Economy; Salman Saleem Virani
Chapter
4. Strategic Survival: Balancing Geopolitical Pressures and Economic
Interests in Russia; Fanni Simon
Chapter
5. Making a Difference: Why Portuguese Consumers Boycott Russian
Companies; Susana C. Silva, Paulo Duarte, M. Inês Costa, and Raquel C.
Meneses
Chapter
6. Evaluating Government Support Programs for Exports: The Choice
Between Higher Leakage or Higher Exclusion; Priit Tinits
Part II. Knowledge Creation in MNEs The Impact of Uncertainty and New
Technologies
Chapter
7. Avoid Putting Knowledge at Stake: Selective Sino-Foreign R&D
Linkages of MNEs; Yuxuan Zhao, Zhenzhen Xie, and Peter Ping Li
Chapter
8. Nothing Ventured, Nothing Gained: The Contrary Relationship
Between Resilience and Innovation; Naomi Lutskes and Michael Wolfesberger
Chapter
9. Ownership Advantage in Digital Cultural Industries and Its
Cross-Border Transfer; Irina Mihailova
Chapter
10. The Multiple Layers of Futures: Technology and Trust in
International Business; Anna Karhu, Lauri-Matti Palmunen, and Elina Pelto
Part III. Reconfiguring Value Chains and Value Propositions The Challenges
of Sustainability, Transnational Collaboration, and Distributive Justice
Chapter
11. Evolutionary Paths of Global Value Chains (GVCs) for SMEs: A
Conceptual Framework; Diala Kabbara, Valerio Veglio, Giovanna Magnani, and
Antonella Zucchella
Chapter
12. Multinationals, Sustainability and the Move to a Circular Economy
in Global Value Chains; Matthew M. C. Allen and Mohammad B. Rana
Chapter
13. Expanding the Strategic Repertoire of Multinational Companies:
Early Repurposing Business Models for the Bottom of the Pyramid; Arne Jeppe
and Heike Proff
Chapter
14. Social Sustainability Practices: A Balancing Act of Economic,
Environmental, and Social Considerations; Emilene Leite and Nina Hasche
Chapter
15. Distributive Justice in International Business: A Review and
Research Agenda; Asmund Rygh, Shabneez Bhankaraully, Vedrana Jez, and Michel
Goyer
Rebecca Piekkari is Marcus Wallenberg Chair of International Business at Aalto University School of Business in Finland.
Sarianna Lundan is Professor of International Business at Aalto University in Finland.
Tiina Ritvala is Associate Professor of International Business and Assistant Dean at Aalto University School of Business in Finland.
Riikka Harikkala-Laihinen is a Lecturer in International Business at Turku School of Economics at the University of Turku.
Rob Van Tulder is Emeritus Full Professor of International Business-Society Management at RSM Erasmus University Rotterdam and Academic Director of the Partnerships Resource Centre.
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