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E-raamat: Future of the Music Business: How to Succeed with New Digital Technologies

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  • Sari: Music Pro Guides
  • Ilmumisaeg: 01-Apr-2015
  • Kirjastus: Hal Leonard Corporation
  • Keel: eng
  • ISBN-13: 9781495035296
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  • Formaat: EPUB+DRM
  • Sari: Music Pro Guides
  • Ilmumisaeg: 01-Apr-2015
  • Kirjastus: Hal Leonard Corporation
  • Keel: eng
  • ISBN-13: 9781495035296

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(Music Pro Guide Books & DVDs). New technologies are revolutionizing the music business. While these changes may be smashing traditional business models and creating havoc among the major record companies, they are also providing new opportunities for unsigned artists, independent labels, and music business entrepreneurs. The Future of the Music Business provides a legal and business road map for success in today's music business by setting forth a comprehensive summary of the rules pertaining to the traditional music business, including licensing and laws governing the online distribution of music and video. The book also provides practical tips for: * Selling music online * Using blogs and social networks * Developing an online record company * Creating an internet radio station * Opening an online music store * Raising money for recording projects online * Creating a hit song in the digital age * Taking advantage of wireless technologies * And much more This revised fourth edition is the most up-to-date and thorough examination of current trends and offers special sections on: * What to do if someone steals your song * Protecting the name of your band or label * How to find a music lawyer to shop your music * How to land a deal with an indie or a major label The accompanying DVD-ROM includes interviews with some of today's most informed professionals working in the music business.
Foreword to the Fourth Edition xvii
Preface xxi
DVD and Free CLE Credits for Attorneys
xxiii
Updates
xxiii
Disclaimer
xxiii
Introduction: The Current State of the Music Business xxv
I Current State of the Recording Industry: Cataclysmic Decline from Approximately 14.5 Billion in 1999 to Less than 7 Billion Although Revenues Have Not Decreased as Much in the Last Several Years
xxv
Cataclysmic Decline in Revenue
xxv
Reasons for Decline
xxix
The Majors: Further Consolidation but Continuing Relevance
xxix
The Emergence of Streaming as the Revenue Model of the Future
xxx
Paid Subscription vs. Ad-Supported, On-Demand Streaming
xxxiii
Lack of Success in Converting Listeners to Customers
xxxiv
Will Streaming Turn Around the Record Business's Cataclysmic Decline?
xxxiv
Apple's Purchase of Beats Music
xxxv
Licensing Recordings for Movies, TV, Games, and Ad Campaigns
xxxv
II Music Publishing Business: Performance Income Up, Mechanical Income Down, Total Income Stagnant
xxxvi
What Are Publishing Revenues?
xxxvii
Global Publishing Revenues
xxxvii
US Publishing Revenues
xxxviii
III Current State of the Touring and Live Performance Business: The Only Sector of the Music Business That Is Making More Money than Before 1999
xxxix
Gross Income vs. Guarantees and Net Profits
xl
Anecdote from My Own Practice
xli
Top DJs Also Get PAID
xli
Stars vs. Indie Artists and Baby Bands: A True Case of "Income Inequality"
xli
IV Branding
xlii
V Current Conditions for Most Full-Time Musicians: Overall the Same as in Prior Years; Digital Has Not Lived Up to the. Promise of Leveling the Playing Field
xliii
Part I: Music Law And Business Practices
Chapter 1 Music Law and Business Primer
1(68)
What Is Copyright?
1(54)
The "Works" That Copyright Protects, Including Musical Compositions and Sound Recordings
1(1)
The Exclusive Rights That Copyright Affords
2(1)
Copyright Registration: Why Do It, and How
3(1)
Why Register?
3(1)
How to Register
3(1)
Duration of Copyright
4(2)
Works Originally Created on or after January 1, 1978
4(1)
Pre-'78 Works
5(1)
Special Rules for Sound Recordings
5(1)
Termination Rights (How to Get Your Copyrights Back)
6(5)
Sections 203 and 304(c)
6(1)
Special Issues Regarding Termination of Post-'78 Sound Recordings
6(1)
The Work-for-Hire Issue
7(1)
The Artist May Not Be the Only Author
8(1)
What Happens Now?
8(1)
The Steps Artists Need to Take to Terminate Grants
9(1)
Who Can Terminate
9(1)
When Must Notice Be Served?
9(1)
Content of Notice
9(1)
To Whom Should Notice Be Sent?
9(1)
How the Fair-Use Doctrine Applies to the Music Business
9(1)
Performing a 30-Second Excerpt to Sell Ringtones Is Not Fair Use
10(1)
Using 15-Second Excerpts in a Documentary Is Fair Use Since the Use Was "Transformative"
10(1)
Minimum Use and Sampling
11(1)
Creative Commons: An Alternative to Copyright
11(2)
Attribution Noncommercial No Derivatives (BY-NC-ND)
12(1)
Attribution Noncommercial Share Alike (BY-NC-SA)
12(1)
Attribution Noncommercial (BY-NC)
13(1)
Attribution No Derivatives (BY-ND)
13(1)
Attribution Share Alike (BY-SA)
13(1)
Music Publishing Business
13(22)
Principal Sources of Income
13(1)
Public Performance Rights and Royalties
14(1)
The PROs: ASCAP, BMI, and SESAC
14(1)
Origins and the Direct-Payment-to-Writers Business Model
14(1)
Who They Represent and the Purpose They Serve
15(1)
How They Operate and the Direct-Licensing Controversy
15(1)
Important and Growing Source of Income
16(1)
How Much Various Users Pay the Pros
16(1)
How They Pay Their Members
16(1)
How You Can Get Paid
17(1)
Dramatic Works
17(1)
Mechanical Rights and Royalties
18(1)
Section 115 Compulsory License
18(1)
The Harry Fox Agency
19(1)
Sync Rights and Licenses
20(1)
Sheet Music and Other Sources of Income
20(1)
Sheet Music
20(1)
Other Income
21(1)
Role of the Music Publishers
21(1)
Who They Are
21(1)
What They Do
21(1)
Music Publishing Contracts: Single-Song, Traditional-Term, Co-Pub, and Admin Deals
22(1)
Other Players: Sync Reps and Music Libraries
23(1)
Interview with Jake Wisely, Cofounder of Bicycle Music
23(5)
Interview with Adam Taylor, President of Leading Music Library APM Music
28(7)
The Record Business
35(9)
Why Radio Does Not Pay for Broadcasting Sound Recording
35(1)
Record Companies vs. DIY
36(1)
The DIY Model
37(3)
Recording Agreements
40(1)
Exclusivity
41(1)
Transfers of Copyright
41(1)
Duration and Options
41(1)
Advances and Recording Royalties
42(1)
Standard Deductions to the Artist's Royalty
42(1)
Recoupment at Artist's Royalty Rate
43(1)
Controlled-Composition Clauses
43(1)
The 360 Deal and How to Avoid Getting Completely Screwed
44(16)
Master-Use Licenses
48(1)
Role of Major Labels: Interview with David Massey, President of Island Records
49(6)
Role of an Indie Music Label: An Interview with Jay Frank, President of DigSin Music (How to Run a Successful Record Label by Giving Away the Music for Free)
55(5)
Managers and Artists
60(4)
The Manager's Role
60(1)
Management Contracts
61(3)
Definition of the Commission
61(1)
Duration of the Agreement (The Term)
62(1)
How Long the Manager Is Entitled to a Commission
62(1)
Who Collects the Money
63(1)
Other Important Terms and Issues
63(1)
Interview with Emily White, Cofounder of Whitesmith Entertainment
64(5)
Additional Resources
67(2)
Chapter 2 Practical Advice in Response to Clients' Most-Asked Questions
69(22)
Somebody Stole My Song! What Can I Do? How Much Can I Get?
69(6)
How Can I Protect My Name or My Band's Name? How Much Will It Cost?
75(13)
Protectable Forms of Marks
75(1)
Quasi-Protectable Marks
76(1)
The Benefits of a Federal Registration
77(1)
The Application Process
78(3)
Domain Names
81(1)
Band Names
82(3)
Special Update for 4th Edition
85(3)
How Can a Music Lawyer Help Me? Will My Lawyer Shop My Music, and How Much Will It Cost?
88(3)
Chapter 3 Overview of Digital Music Law
91(5)
Introduction
91(1)
Statutes Applicable to Distribution of Digital Music: AHRA, DPRA, and DMCA
91(1)
Audio Home Recording Act of 1992
91(1)
Private Copying
91(1)
The Digital Performance Right in Sound Recordings Act of 1995
92(1)
The Digital Millennium Copyright Act of 1998
92(1)
Distributing Digital Music: Downloading, Interactive Streaming, and Noninteractive Streaming
92(1)
Downloading
92(1)
Interactive Streaming
93(1)
Noninteractive Streaming, Including Webcasting and Satellite Radio
93(1)
Application of the Copyright Law and the Statutes to Downloading, Interactive Streaming, and Noninteractive Streaming
93(3)
Musical Compositions
93(1)
Sound Recordings
94(2)
Chapter 4 Downloading
96(7)
Overview
96(1)
How Much the Services Pay for Copyrighted Music
96(1)
How the Money Flows from the Services to the Labels, Artists, Publishers, and Songwriters
97(6)
How Much the Labels Receive
97(1)
Major Record Companies and Their Wholly Owned Affiliates
97(1)
Indie Labels
98(1)
How Much the Artists Receive
98(2)
Artists Signed to Labels
98(1)
Eminem's Lawsuit against Universal
99(1)
Unsigned Artists
99(1)
How Much the Music Publishers Receive
100(1)
Mechanicals: DPDs Are Subject to the Statutory Rate
100(1)
Downloads Are Not Subject to Public-Performance Royalties
101(1)
Previews of Songs Are Subject to Public-Performance Royalties
101(1)
How Much the Songwriters Receive
101(2)
Chapter 5 Interactive Streaming
103(10)
Overview
103(1)
How Much the Services Pay for Copyrighted Music
104(1)
How the Money Flows from the Services to the Labels, Artists, Publishers, and Songwriters
105(8)
How Much the Labels Receive
105(2)
Major Labels and Their Wholly Owned Affiliates
105(2)
Indie Labels
107(1)
How Much the Artists Receive
107(2)
Artists Signed to Labels
107(1)
"Breakage"—Are the Majors Paying Artists Properly?
107(1)
Unsigned Artists
108(1)
Is Spotify Underpaying Indie Artists?
108(1)
Another Controversy: The Majors' Equity Interests in Interactive Digital Services
109(1)
How Much the Music Publishers Receive
109(2)
Statutory Rate Applicable to Audio Interactive and Limited Download Services
110(1)
How Much the Songwriters Receive
111(6)
Public Performance
111(1)
Mechanical
111(2)
Chapter 6 Noninteractive Digital Streaming, Including Webcasting and Satellite Radio
113(10)
Overview
113(1)
How Much the Services Pay for Copyrighted Music
114(2)
How the Money Flows from the Services to the Labels, Artists, Publishers, and Songwriters
116(1)
How Much the Labels and the Artists Receive
117(2)
The Services Pay SoundExchange and It Pays 50 Percent to Artists and 50 Percent to Sound Recording Copyright Owners
117(6)
How SoundExchange Calculates the Value of Each Performance
117(1)
The Rates Payable by Various Noninteractive Streaming Services
118(1)
Stand-Alone Digital Services, Including Pandora
118(1)
Sirius XM Rate
119(1)
Broadcast Radio Services That Simulcast Their Signal
119(1)
Other Rates
119(1)
How Much the Publishers and Songwriters Receive
119(1)
Performance Rights in Pre-'72 Recordings: Lawsuits against Sirius XM and Pandora
120(3)
Chapter 7 The Direct-Licensing Controversy
Will Publishers Be Able to License Public-Performance Rights to Digital Music Services Directly (Instead of through the PROs), and What Are the Consequences for Songwriters?
123(8)
Collection Societies
123(1)
The PROs
123(1)
Consent Decrees and the "Rate Court"
124(1)
Major Publishers Make a Move but the Rate Court Rebuffs Them
124(1)
The ASCAP-Pandora Rate Proceeding and Judge Cote's Summary Judgment Decision (September 2013)
125(1)
The BMI-Pandora Rate Proceedings and Judge Stanton's Summary Judgment Decision (December 2013)
126(1)
The Publishers' New Strategy: Amend the Consent Decrees
126(1)
Why Direct Deals May Be Horrible for Songwriters
127(2)
Many Writers Are "Unrecouped"
127(1)
Publishers Generally Do Not Have to Share Advance Monies with Their Songwriters
128(1)
Direct Deals Could Hurt Independent Publishers and Songwriters
128(1)
Proper Solution to Avoid Screwing the Writers
129(1)
Final Note: Even if the Consent Decrees Are Amended and Major Publishers Withdraw Digital Rights from ASCAP and BMI, Certain Songs in their Catalogues, Including Huge Hits, May Be Excluded
129(2)
Chapter 8 International Digital Music Licensing
131(14)
Overview of the Global Digital Music Business
131(1)
Introduction to Global Digital Music Licensing
132(1)
Interview with International Copyright and Music Attorney Amanda Harcourt
132(15)
Distributing Digital Music
132(2)
Impact of Foreign Publishing Business Practices on Direct-Licensing Controversy in the US
134(1)
Terrestrial Radio
134(2)
Digital Music Streaming
136(5)
Downloading
141(4)
Part II: Music Clearances
"Music clearances" means licensing songs that were previously written and musical recordings that were previously produced and commercially released. It does not pertain to original music written for a particular project. Part II provides the basic legal principles and business practices pertaining to clearing music for a wide variety of both traditional media projects and stand-alone digital ventures.
145(2)
Chapter 9 Introduction to Music Clearances
147(8)
Songs vs. Masters
147(1)
Copyright Owners: Music Publishers and Record Labels
147(1)
Sync License vs. Master-Use License
148(1)
When You Don't Need to Clear the Master
148(1)
Footage Licenses
148(1)
.Labels' "Blocking Rights"
149(1)
Lip Syncs
150(1)
Public Domain
150(1)
Special Rules for Public Broadcast Stations Are Favorable to Producers
150(1)
Charitable Projects
151(1)
Most-Favored-Nation Clause
151(2)
Approvals
153(1)
Credits
153(1)
Public-Performance Licenses and Cue Sheets
153(1)
Research Techniques
154(1)
What if You Can't Find the Copyright Owner?
154(1)
Chapter 10 Audiovisual Projects
155(16)
Movies
155(3)
Standard Terms and Practices
155(1)
Price
155(1)
Step Deals
156(1)
MFN's Application to Features
157(1)
Trailers: In-Context, Out-of-Context, and Other Promotions
157(1)
Relationships and Music Clearances
157(1)
Television
158(1)
Standard Terms and Practices
158(1)
Prices
158(1)
Documentaries
159(2)
Standard Terms and Practices
159(1)
Strategies for Saving Money
159(1)
Home Video
160(1)
Other Windows
160(1)
Discounts for Very Obscure Music
161(1)
Concert Programs
161(2)
Standard Terms
161(2)
Discounts for Benefit Concerts
163(1)
Advertising
163(5)
A Brief History of Music in Advertising
163(1)
Standard Terms and Practices
163(1)
Rights and Fees
164(1)
Other Factors in Determining Price
165(1)
MFN, Exclusivity, and PRO Licenses
166(1)
Sound-Alikes
166(1)
Practical Tips for Clearing Music in Ads
167(1)
Instructional Videos
168(1)
Special Event Videos
168(1)
Exhibits and Installations
169(2)
Chapter 11 Audio-Only Clearances, Parody, and Fair Use
171(10)
Audio Compilations
171(1)
Songs
171(1)
Masters
172(1)
Covers and Parodies
172(3)
Covers
172(1)
Compulsory License
172(1)
Harry Fox Agency
172(1)
Audiovisual Covers
173(1)
Parodies
173(1)
Are Parodies Protected by Fair Use?
174(1)
Sample Clearances
175(6)
Sampling Defined
175(1)
Brief Legal History
176(1)
Sample Clearance Process
176(2)
When Is Sampling "De Minimis?"
178(1)
The Bridgeport Case
178(1)
The Beastie Boys Case
178(1)
The Madonna Case: Conflict between Jurisdictions
179(1)
Caution Advised
179(2)
Chapter 12 Special Cases
181(6)
Musical Theatre
181(2)
Grand Rights
181(1)
Standard Terms and Practices
181(2)
Licensing Music for Fashion Shows
183(4)
PRO Licenses
184(1)
How to Avoid the PROs
185(1)
Licensing Music for Fashion Shows for Television
185(1)
Licensing Music for Fashion Shows for the Web
185(2)
Public Performance
185(1)
Sync and Master-Use Licenses for the Web
186(1)
Chapter 13 How to Clear Music for Various Stand-Alone Digital Projects
187(14)
Artist Websites
187(1)
Audio Covers
187(1)
Video Covers
188(1)
Music Websites and Blogs
188(1)
How to Avoid Clearance Issues Altogether
188(1)
Music Websites
188(1)
Music Blogs: A "Gray" Area of Law
188(1)
Simulcasting
189(1)
Public-Performance Licenses
189(1)
Live Streaming Services
189(1)
Webisodes and Web Series
190(1)
Indie vs. Well-Funded
190(1)
Clearing Music for Indie Webisodes and Web Series
190(1)
Crowdfunding Video Promos
191(1)
Rates and Terms
191(1)
Internet PSAs
191(1)
Rates and Terms
191(1)
Music-Based Mobile Apps
192(2)
Introduction
192(1)
Major-Label Blanket Licenses Are Expensive
192(2)
Online Lyrics Sites
194(2)
Why Permission Is Required
194(1)
Rap Genius and the Fair-Use Argument
195(1)
How to Acquire a License
195(1)
Digital Sheet Music
196(1)
Rates and Terms
196(1)
Ringtones and Ringbacks (Ain't What They Used to Be)
196(2)
Licensing the Masters
197(1)
Compulsory Licensing for Songs
197(1)
Ringtones Are Not a Public Performance
198(1)
Video Games
198(3)
Licensing Parameters
199(2)
Chapter 14 Tips and Commentary
201(6)
Practical Tips for Clearing Music for Any Project
201(4)
Billboard Commentary: Music Documentary Filmmakers Deserve a Break on Licensing Fees
205(2)
Part III: The Recording Industry In Transition: A Brief History Of Digital Music, Current Status Of The Battle Against Unauthorized "Free" Music, And Current Controversies And Trends
Income from sales and licensing of recorded music has dwindled to less than 35 percent of what it was in 1999, accounting for inflation. Part III focuses on the recording industry's struggle to come to grips with the digital era and recover from its precipitous decline.
207(2)
Chapter 15 A Brief History of the Recording Industry's Struggle with Digital Music
209(10)
Introduction: A Business Affairs Conference at Sony Music in 1999
209(1)
Labels vs. P2P File Trading: Why the Record Industry Supreme Court Victory against Grokster Actually Hurt Its War on Piracy
210(3)
The Legal Battle with Napster
210(3)
Labels vs. the Consumer Electronics Industry and the Failure of the Secure Digital Music Initiative (SDMI)
213(1)
Labels vs. Technology: The Rootkit Disaster
214(1)
Labels vs. Fans: RIAA's Lawsuits
215(1)
Labels Enter the Digital Music Business: MusicNet and Pressplay
215(1)
Labels Give Away the Store: The Birth of iTunes
215(1)
Recording Industry Pushes Antipiracy Legislation but Tech Industry Pushes Back: The Failure of SOPA
216(3)
Chapter 16 Update on Piracy; The Recording Industry's Battle with "Free Music"
219(10)
Introduction
219(1)
Pirate Sites; P2P and BitTorrent; and Cyberlockers
219(4)
Pirate Sites
219(1)
P2P and BitTorrent
220(2)
Cyberlockers
222(1)
Private Sharing: Ripping, Burning, Instant Messaging, E-mailing Music Files, USB, and Hard Drive Sharing: A Bigger Source of Unauthorized Free Music than P2P and Cyberlockers Put Together, but One Which the Industry Can Hardly Do Anything to Stop
223(1)
Stream-Ripping Programs
224(1)
Piracy Goes Mobile
225(1)
The Forces Amassed against the Recording Industry: Google, Apple, and Other "Partners"
226(3)
Chapter 17 Network Neutrality: What Is It? Will It Survive? And the Consequences of Its Demise for the Music Business
229(6)
A Brief Overview
229(1)
Dangers of Eliminating Network Neutrality
229(1)
FCC's Classification of ISPs
230(1)
The Right but Not the Will to Reclassify
230(1)
Current Controversy: The New Proposed Rules and President Obama's Call for the FCC to Reclassify Internet Service under Title II
231(1)
Impact on the Music Business
232(1)
Net Neutrality and Mobile Broadband Services
232(3)
Chapter 18 Current Controversies, Trends and Developments: Discussion with Glenn Peoples, Senior Editorial Analyst at Billboard Magazine
235(8)
Vinyl Makes a Comeback
235(2)
Will Streaming Kill Downloading?
237(1)
Will Streaming Save the Record Business?
237(1)
The Significance of Beat Music's Partnership with AT&T
238(2)
Who Does BitTorrent Piracy Hurt Most: Music, Movies, TV, Games, or Porn?
240(3)
Chapter 19 Current State of the Music Business in the Largest Potential Market on Earth—The People's Republic of China
243(8)
Q&A with Eric de Fontenay, Founder and President of China.Musicdish.com
243(3)
Music and Traditional Media in China
244(1)
Music and New Media in China
245(1)
State of Live Music in China and the US
246(5)
Part IV: Winning Strategies And Compelling Ideas
Chapter 20 How to Write Hit Songs in the Digital Age
251(6)
An Interview with Jay Frank, Author of FutureHit.DNA
251(6)
Chapter 21 How to Market a Record in the Digital Age
257(6)
Twenty by Boyz II Men
263(1)
Chapter 22 How to Use Spotify to Expand Your Fan Base and Make Money
263(2)
"No One Wants to Talk Numbers When It Comes to Streaming Revenue. Well, Here Are Mine"
263(2)
Chapter 23 How to Use YouTube to Get Discovered (And How to Use MCNs to Expand Your YouTube Audience and Make Money)
265(6)
Using YouTube to Get Discovered
265(6)
How to Use MCNs to Expand Your YouTube Audience and Make Money: Interview with Fiona Bloom, Founder of the "Efficacy Channel"
266(5)
Chapter 24 How to Use Other Digital Tools to Succeed (And Why There Is No Guarantee That They Will Work)
271(12)
Music Blogs: How to Use Them to Get a Deal
272(2)
Who Are Bloggers?
272(1)
Which Blogs Should I Approach?
272(1)
How to Attract Bloggers to Your Music
273(1)
Aggregators
273(1)
Your Website: How to Make It Great and Why It Is Still Important
274(1)
Why Your Own Website Is Essential in Crafting an Online Presence
274(1)
Methods to Easily Create Your Own Website
274(1)
What to Include on Your Website and Why
275(1)
Twitter vs. Facebook: How They Compare in Popularity
275(6)
Twitter: How to Market Your Music and Make Some Money
276(2)
Facebook: Still a Major Force in the Social Media World
278(3)
Facebook for Artists: Do's and Don'ts
279(1)
The Fan Page
279(1)
How to Set Up Fan Your Page and How to Use It
279(1)
The Benefits of Having a Facebook Fan Page
279(1)
How to Use the Facebook Fan Page
280(1)
Criticism of Facebook
280(1)
Why Musicians Don't "Like" Facebook Changes
281(2)
Chapter 25 How to Use Crowdfunding
283(12)
Create a Successful Crowdfunding Campaign: Interview with Brian Meece, Cofounder of RocketHub
283(6)
How to Maximize Your Crowdfunding Campaign and How One Indie Rock Club Used Crowdfunding to Survive: Interview with Nick Bodor, Cofounder of Cake Shop
289(6)
Chapter 26 How to Develop a Successful Internet Radio Station
295(5)
Interview with Elias Roman, CEO of Songza
295(5)
Chapter 27 How a Jazz Club Is Using the Internet to Reach a Worldwide Audience and Create New Revenue Streams for the Artists Who Play There
300(7)
Interview with Spike Wilner, Jazz Pianist and Co-Owner of Smalls Jazz Club in NYC
300(7)
Chapter 28 How to Use a Music College Education
307(6)
Is It Worth the Time and Money?
307(1)
Interview with Jonathon Batiste
308(1)
Interview with Linda Lorence Critelli
309(4)
Acknowledgments 313(2)
About the Author 315(2)
Notes 317(22)
Index 339