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E-raamat: Future of the Music Business: How to Succeed with the New Digital Technologies

  • Formaat: EPUB+DRM
  • Sari: Music Pro Guides
  • Ilmumisaeg: 01-Aug-2011
  • Kirjastus: Hal Leonard Corporation
  • Keel: eng
  • ISBN-13: 9781617130755
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  • Formaat: EPUB+DRM
  • Sari: Music Pro Guides
  • Ilmumisaeg: 01-Aug-2011
  • Kirjastus: Hal Leonard Corporation
  • Keel: eng
  • ISBN-13: 9781617130755

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New technologies are revolutionizing the music business. While these changes may be smashing traditional business models and creating havoc among the major record companies, they are also providing new opportunities for unsigned artists, independent labels, and music business entrepreneurs. The Future of the Music Business provides a legal and business road map for success in today's music business by setting forth a comprehensive summary of the rules pertaining to the traditional music business, including music licensing, as well as the laws governing online distribution of music and video. The book also provides practical tips for * Selling music online * Using blogs and social networks * Developing an online record company * Creating an Internet radio station * Opening an online music store * Raising money for recording projects online * Creating a hit song in the Digital Age * Taking advantage of wireless technologies, and much more This revised third edition is the most up-to-date and thorough examination of current trends, and offers special sections on: * What to do if someone steals your song * Protecting the name of your band or label * How to find and get a music lawyer to shop your music * How to land a deal with an indie, or a major label The accompanying DVD includes a comprehensive lecture, "How to Succeed in Today's Music Business," delivered by the author at the Tisch School of the Arts at NYU.
Special Acknowledgments xiii
Foreword to the Third Edition xv
Tom Silverman
Foreword to the Second Edition xviii
Derek Sivers
Foreword to the First Edition xix
John Simson
Preface xxi
Introduction xxv
PART I The Law
Chapter 1 Music Law and Business Primer
5(29)
Copyright Law: The Foundation of the Music Publishing and Recording Business
5(2)
Songwriters and Music Publishers: Rules and Business Practices
7(8)
Artists and Labels: Rules and Business Practices
15(3)
The "360" Deal
18(1)
Copyright Registration: Why Do It, and How?
19(2)
Duration of Copyright
21(3)
Fair Use
24(3)
Creative Commons: An Alternative to Copyright
27(7)
Chapter 2 Practical Advice in Response to Clients' Most-Asked Questions
34(21)
Somebody Stole My Song! What Can I Do? How Much Can I Get? When Can I Get It, and How Much Will It Cost?
34(6)
How Can I Protect My Name, the Name of My Band, or the Name of My Company? Should I Register with the Trademark Office, and How Much Will It Cost?
40(11)
How Can a Music Lawyer Help Me? Will They Shop My Music, and How Much Will It Cost?
51(4)
Chapter 3 Overview of Digital Music Law
55(5)
Statutes Applicable to Digital Music: AHRA, DPRSRA, and DMCA
55(2)
Webcasting, Tethered Downloading, Interactive Streaming, and Downloading
57(3)
Chapter 4 Focus on Webcasting
60(16)
What Is Webcasting?
60(2)
Why Is Webcasting Important?
62(4)
Compulsory License for Recorded Music: What Is It, and How Do I Get One?
66(2)
The Role of SoundExchange
68(1)
Current Rates Payable by Webcasters to SoundExchange for Recorded Music
69(5)
Current Rates Payable by Webcasters to ASCAP, BMI, and SESAC for Songs
74(2)
Chapter 5 Focus on Tethered Downloading, Interactive Streaming, and Downloading
76(9)
How Much Do the Digital Music Services Pay the Labels?
77(2)
How Much Do the Labels Pay the Artists?
79(1)
Eminem's Lawsuit Against Universal Music
79(2)
How Much Do the Digital Music Services Pay the Publishers?
81(3)
How Much Do the Publishers Pay the Writers?
84(1)
Chapter 6 Music-Licensing Fundamentals
85(22)
Audio Compilations
85(1)
Home Video
86(4)
Television Programs
90(3)
Motion Pictures
93(1)
Advertising
94(6)
Musical Theater
100(1)
Practical Tips for Music Licensing
101(5)
Billboard Commentary: Music Documentary Filmmakers Deserve a Break on Licensing Fees
106(1)
Chapter 7 Licensing Music for New Media
107(12)
Websites
107(1)
Ringtones
108(3)
Video Games
111(8)
PART II Crisis and Solutions---The Recording Industry in Transition
Chapter 8 A Brief History of the Digital Music Business
119(8)
Labels vs. the Consumer Electronics Industry and the Failure of the Secure Digital Music Initiative (SDMI)
120(1)
Labels vs. Technology: The Rootkit Disaster
121(1)
Labels vs. P2P: Napster and Grokster Cases
121(3)
Labels vs. Fans: RIAA's Lawsuits
124(1)
Labels Enter the Digital Music Business: MusicNet and Pressplay
125(1)
Labels Give Away the Store: The Birth of iTunes
126(1)
Chapter 9 Proposed Solutions
127(8)
Legalize File Sharing in Exchange for a Levy Payable to the Labels, Music Publishers, Artists, and Songwriters
128(4)
Other Solutions
132(3)
Chapter 10 Latest Cases and Legislative Initiatives
135(18)
Viacom vs. YouTube
135(1)
Universal vs. Grooveshark
136(2)
Network Neutrality: The Battle over the Future of the Internet
138(2)
Public Performance Rights Act: Will the Labels Finally Get Radio to Pay Up?
140(3)
Labels vs. LimeWire: The End of P2P?
143(1)
Update on the RIAA's Lawsuits
144(4)
RIAA's Latest Tactics
148(1)
France's Three-Strikes Law
148(5)
PART III How to Succeed in the New Music Business
Chapter 11 How Artists Can Use New Technologies to Succeed
153(28)
Social Networks: How to Get the Most from Them
153(2)
How to Create a Strong Online Presence Through Facebook and Twitter
155(5)
Is Myspace Dead?
160(2)
How to Go Viral on YouTube and How to Use Ustream
162(1)
The Justin Bieber Story
163(1)
OK Go Becomes a Household Name from Making a $20 Video
164(1)
How to Broadcast Yourself on Ustream
164(1)
Music Blogs: The New Tastemakers
165(1)
An Overview of Music Blogs
166(1)
How to Attract Bloggers to Your Music
167(1)
Aggregators
168(1)
Your Website: How to Make It Great
168(1)
Why Your Own Website Is Essential in Crafting an Online Presence
168(1)
Methods to Easily Create Your Own Website
169(1)
What to Include on Your Website and Why
170(2)
Apps for Artists
172(1)
How They Work
172(1)
Should You Get One, and How Much Will It Cost?
172(2)
Other Music Sites to Utilize
174(1)
SoundCloud, Last.fm, and Bandcamp
174(2)
How to Sell Your Music Online
176(1)
TuneCore and CD Baby
176(3)
How to Sell Music from Your Website for Almost Nothing and Keep All the Money
179(2)
Chapter 12 Insights from an Online Marketing Guru
181(5)
Online Marketing Manual by Jason Spiewak, President of Rock Ridge Music
181(5)
Chapter 13 Big Money and Mainstream Success: Major Labels and New Business Models
186(15)
Big-Label Deals: Who Gets Them, How, and How Many Are Left?
186(1)
Interview with Craig Kallman, Chairman and CEO of Atlantic Records
187(4)
Interview with Jason Jordan, VP of A&R at Disney's Hollywood Music
191(3)
Facing Extinction, the Major Labels Adapt: EMI Label Services and an Interview with Its Chief, Michael Harris
194(7)
PART IV Interviews with Artists and Music Industry Leaders
Chapter 14 Artists Adapting to a Digital World
201(8)
How to Raise $80,000 in Two Months: Interview with Singer, Songwriter, and Recording Artist Jill Sobule
201(8)
Chapter 15 Are Indie Labels Better for Artists than Majors?
209(7)
Interview with Musician, Composer, and Recording Artist Moby
209(7)
Chapter 16 A Digital Artist: DJ Spooky, aka That Subliminal Kid
216(4)
Interview with Paul Miller
216(4)
Chapter 17 How to Measure Success in a Digital World
220(7)
Interview with Eric Garland, Cofounder and CEO of BigChampagne
220(7)
Chapter 18 The True Story of Napster and the Labels: How Shawn Fanning Made the Labels an Offer They Had to Refuse
227(8)
Interview with Ted Cohen, Managing Partner of TAG Strategic and Former Senior VP at EMI Music
227(8)
Chapter 19 How to Make a Hit Song in the Digital Age
235(9)
Interview with Jay Frank, Senior VP of Country Music Television
235(9)
Chapter 20 How to Distribute Music in the Digital Age
244(2)
Interview with Jason Pascal, Vice President and Senior Counsel at The Orchard
244(2)
Chapter 21 How a Music Publisher and Indie Label Adapt to a Digital World
246(5)
Interview with Alisa Coleman, Senior VP of ABKCO Music and Records
246(5)
Chapter 22 The Changing Role of the Manager in Today's Music Business
251(4)
Interview with Ari Martin, Nettwerk Management
251(4)
Chapter 23 The Changing Role of the Manager in Today's Music Business, Part 2
255(4)
Interview with Ed Arrendell, Manager of Wynton Marsalis
255(4)
Chapter 24 The Changing Role of A&R
259(7)
Interview with Michael Caplan, CEO of One Haven Music and Former Senior VP at Epic
259(7)
Chapter 25 How to Make It in Today's Music Business
266(7)
Interview with Don Passman, Author of All You Need to Know About the Music Business
266(7)
Chapter 26 Indie-Label Perspective
273(4)
Interview with Rich Bengloff, President of A2IM: American Association of Independent Music
273(4)
Chapter 27 Are Record Labels Still Necessary?
277(10)
Interview with Bruce Iglauer, President and Founder, Alligator Records
277(10)
Chapter 28 Are Record Labels Still Necessary? (A Futurist's POV)
287(9)
Interview with Greg Kot, Music Critic at the Chicago Tribune and Author of Ripped: How the Wired Generation Revolutionized Music
287(9)
Chapter 29 New Business Models
296(4)
Interview with John Buckman, President and Founder of Magnatune.com
296(4)
Chapter 30 Music Videos in Today's Music Business
300(4)
Interview with Camille Yorrick, Former VP of Video Sony Music
300(4)
Chapter 31 Challenges Facing Digital Music Entrepreneurs
304(13)
Interview with Steve Masur, Digital Media Attorney, and Moses Avalon, Author of Confessions of a Music Producer
304(13)
Acknowledgments 317(2)
Index 319