Postmodernism in the visual arts is not just another "ism." It emerged in the 1960s as a transformation of artistic creativity inspired by Duchamp’s idea that some artworks can originate as technological products. This idea became influential because of a widespread naturalization of technology, i.e., the experience of technology as something lived in as well as used. Postmodern art embodies this attitude, and, through it, takes the conditions of artistic creativity to logical limits. To show this, Paul Crowther investigates a range of contexts, including eclecticism, Paolozzi’s Wittgenstein-inspired works, versions of the sublime, and deconstructive tendencies in art and philosophy.