From Prague to Berkeley to Nairobi to Kyiv, The Geography of Hope tells the stories of optimists who map the world and make it a better place.
From Prague to Berkeley to Nairobi to Kyiv, The Geography of Hope tells the stories of optimists who map the world to a better future.
The Geography of Hope introduces readers to people who are changing the world, using “the most important technology you’ve probably never heard of.” Nine topical stories include radical AI-driven changes in national intelligence, more transparent policing, a father-daughter duo fighting for fair elections, protecting democracy in Eastern Europe, removing deadly explosives across the world after conflicts, and how we can improve K-12 education. This book puts human faces to geographic information system (GIS) mapping and technology in a real-world way that hasn’t been done before.
Former National Audubon Society CEO and award-winning writer and photographer David Yarnold traveled the world to tell new stories: how GIS is helping to create “conservation for and by Africans” to meet the challenges of climate change and threats to wildlife; and how well-known businesses around the world are becoming more profitable through their use of GIS.
Yarnold reveals the GIS all around us in a non-technical way with relatable stories of families, leadership, and collaboration.
- National Geographic-quality full-color photos and illustrations throughout
- Layperson’s explanation of GIS
- Nine compelling events-driven stories of diverse optimists and achievers who are making a difference
Arvustused
Understanding the health of our planet and its people is at the heart of being able to repair whats broken thats the kind of storytelling David creates here, forging a path with GIS tools to improve lives, bottom lines, and communities.
Susan Goldberg, former editor in chief of National Geographic Magazine, and current President and CEO of the WGBH, Boston "The Geography of Hope is a wonderfully vivid, compelling, and humane description of the ways in which new geographic-information tools are helping people around the world address old problems and explore new opportunities.
--James Fallows, co-author of the best-seller 'Our Towns' and winner of the National Book Award for National Defense This is a must-read and an eye-opener for anyone who cares about the important issues that impact all of our communities.
LaDoris H. Cordell, former Independent Police Auditor for the City of San Jose, and retired state court judge. This book is a sensitive collection that explores and gives validity to the constructive influence in all fields of all who embrace cartography.
Richard Saul Wurman, TED founder, architect and designer "The Geography of Hope is a masterclass in storytelling, weaving together complex technology and human narratives to illustrate how GIS is quietly shaping the world around us.The books strength lies in its ability to make the technical aspects of GIS accessible to a general audience without sacrificing depth. Another compelling aspect is the optimism that runs through. Yarnold introduces us to a community of innovators and visionaries who see the worlds challenges as opportunities for growth and improvement. The Geography of Hope argues that, when used responsibly, technology can be a force for good, capable of creating fairer, healthier, and more sustainable societies.
Anusuya Datta, Geo Week News
Muu info
Key Selling points
Unlike most Esri Press books, this is a collection of profiles on and about heroic people who are using 'The Science of Where to do good in the world, and not on or how to use the technology. Author David Yarnold is well known as the former CEO of the National Audubon Society, former president of the Environmental Defense Fund and as a Pulitzer Prize-winning editor and finalist. The Geography of Hope makes the connection between humans and the environment in a compelling way: by using stories of people using GIS to improve the lives of other people. The Geography of Hope chronicles a diverse set of people from around the world should spark global interest and demand.
Key actions
July 16 promotion and potential early book signing at Esris 2024 Users Conference (~15,000-20,000 attendees). Book will have plenary announcement and will be promoted at Esri Press booth. Dedicated website and/or Geography of Hope Story Map and linked pages from the esripress.com Geography of Hope catalog page to present final cover, TOC, sample chapters, introduction foreword, prepublication quotes, etc. (essentially a digital ARC). Encourage attendees to preorder on Amazon, Bookshop.org B&N, and other retailers URISA GIS-Pro (book display) October 8 Computer History Museum Author event October 9 LA California Club Author event October 10 Redlands Community forum Author event Prepublication reviews and quotes (Susan Goldberg, previous head of NatGeo and current head of WGBH, James Fallow, Richard Saul Wurman, Judge LaDoris Cordell). Dedicated email campaign. Social promotion on Esri channels.
PR Plan
The Esri press release will have global distribution through Business Wire. Promotion through Esri channels (print and digital magazines) Placements across our external media partnerships and editorial programs (Forbes Contributor Group , GovLoop, Geospatial World, Geo Week News, Mongabay, ENR, Lidar Magazine). Potential PR tour to select regions - Redlands/SoCal (see October dates above), SF Bay/Silicon Valley, Denver, Boston
Advertisements - To be confirmed
Amazon Ads Shelf Awareness Pro and Reader Publisher's Weekly Fall BEA independent bookstore regional holiday catalog
Table of Contents
Introduction
1. THE LIFE WATER OF PRAGUE
How data helps build the future of an iconic city and democracy
2. FAIR LINES MAKE FAIR LIVES
How community mapping creates common ground
3. MAPPING AN UNFAIR ADVANTAGE
US secret mappers see everything, everywhere all at once
4. I WORK FOR AFRICA
How conservation for and by Africans became a continents mantra
5. RISKY BUSINESS
The GIS revolution in the insurance industry tells hard truths
6. ARRESTING EBOLA
How a GIS-focused leader followed the clues, turning maps into lifesaving
tools
7. FROM WARRIORS TO GUARDIANS
Building accountable policing through transparency
8. FROM DEADLY DEBRIS TO RENEWAL AND REBIRTH
When minefields become homes again thank the women
9. WHERES THE WHERE IN K-12 EDUCATION?
The UK shows what its like to teach students about the GIS all around them
David Yarnold led a GIS-fueled turnaround at the National Audubon Society, helped the Environmental Defense Fund teach China how to do carbon trading, and was executive editor at the San Jose Mercury News. Hes a Pulitzer Prize-winning editor, a Pulitzer finalist for editorial writing, and an award-winning photojournalist and designer. He lives in Tarrytown, NY.
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