Globalization of the Content: Critical Cases from Media, Communication, and Art in Turkey covers a comprehensive collection of research and studies that discovers and questions critical cases in media studies, primarily focusing on globalization, localization, and glocalization.
Globalization of the Content: Critical Cases from Media, Communication, and Art in Turkey covers a comprehensive collection of research and studies that discovers and questions critical cases in media studies, primarily focusing on globalization, localization, and glocalization.
Globalization of the Content: Critical Cases from Media, Communication, and Art in Turkey covers a comprehensive collection of research and studies that discover and question critical cases in media studies, primarily focusing on globalization, localization, and glocalization. Featuring a broad range of topics based on particular cases from Turkey, including content streaming, subscription-video-on-demand services, global audience interaction, global advertising issues, notfor- profit campaigns, the use of global databases in political campaigns, art news globally, the Turkish gaming industry, and glocalization, the globalization of the mobile game industry, the transformation of music, and particularly the auditory transformation of traditional music, this book is designed for scholars, researchers, and media professionals.
Preface - Ways of Streaming in Turkey: A Structural Analysis of the
BluTV Case and Discoverys Investment in the Turkish SVOD Service - The
Interaction of the Global Audience Around Netflix Turkey Content on Social
Media - Global Advertising Issues: Theory, Strategy, and Challenges - The
Effects of Not- for- Profit Messages Targeting the Global Luxury Fashion
Brands: An Experimental Research on Consumers Purchase Intention -
Glocalization in a Globalized World: Balancing Global Trends with Local
Realities - A Discussion on the Use of Global Databases by Turkish Political
Communication Actors and the Possible Effects of the Data Used on Political
Campaigns in Turkey - Art News Without Borders - Glocalization in Turkish
Gaming Industry - The Impact of Video Game Culture on the Globalization of
the Mobile
Game Industry in Turkey: A Case Study of Peak - Globalizing the Local:
Transformation and Re- Transformation of Music - The Sound of Globalization:
World Music as the Audial Transformation of Folk Music in Turkey
Tuna Tetik is an assistant professor in the Department of Film and Television and the Vice Dean of the Faculty of Communication at Bahçes¸ehir University. He received his doctoral degree at Bahçes¸ehir University, Cinema and Media Research Ph.D. program, and directed short fi lms and a documentary that received international awards. His research interests are superheroes and comics, transmedia, fi lm genres, video-on-demand services, and video games. He edited several international books. Tetik is currently teaching several undergraduate courses on digital editing and film production, and graduate courses on screenwriting. Ömer Vatanartran is an assistant professor and the Dean of Students at Bahçes¸ehir University. He lectures in the Faculty of Communication as well as the Conservatory. Vatanartran has a B.A. in Communication and a Ph.D. in Organization Studies. He is a multi-dimensional communicator: TV Presenter; university lecturer in theater, ethics, media and communications; experienced voiceover artist, specialized in commercials, movies and animations; and theater actor with international experience. Hasan Kemal Suher is a professor in the Advertising Department and the Dean of the Faculty of Communication at Bahçes¸ehir University. He received his Ph.D. in Advertising and Public Relations from Anadolu University. He is currently teaching several undergraduate courses on media planning, research in advertising, advertising campaign, and graduate courses on historical and social research, mass communication theories and research. He has edited many inter/national books. His research interests include creative industries, new trends in communication education, and data analysis with SPSS. He continues his researches at national and international levels.
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