Muutke küpsiste eelistusi

E-raamat: Google and the Culture of Search

(National University of Ireland Maynooth), (University of North Carolina, Chapel Hill, USA), (University of Toronto Scarborough, Canada)
  • Formaat: PDF+DRM
  • Ilmumisaeg: 12-Oct-2012
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781136933073
  • Formaat - PDF+DRM
  • Hind: 63,69 €*
  • * hind on lõplik, st. muud allahindlused enam ei rakendu
  • Lisa ostukorvi
  • Lisa soovinimekirja
  • See e-raamat on mõeldud ainult isiklikuks kasutamiseks. E-raamatuid ei saa tagastada.
  • Formaat: PDF+DRM
  • Ilmumisaeg: 12-Oct-2012
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781136933073

DRM piirangud

  • Kopeerimine (copy/paste):

    ei ole lubatud

  • Printimine:

    ei ole lubatud

  • Kasutamine:

    Digitaalõiguste kaitse (DRM)
    Kirjastus on väljastanud selle e-raamatu krüpteeritud kujul, mis tähendab, et selle lugemiseks peate installeerima spetsiaalse tarkvara. Samuti peate looma endale  Adobe ID Rohkem infot siin. E-raamatut saab lugeda 1 kasutaja ning alla laadida kuni 6'de seadmesse (kõik autoriseeritud sama Adobe ID-ga).

    Vajalik tarkvara
    Mobiilsetes seadmetes (telefon või tahvelarvuti) lugemiseks peate installeerima selle tasuta rakenduse: PocketBook Reader (iOS / Android)

    PC või Mac seadmes lugemiseks peate installima Adobe Digital Editionsi (Seeon tasuta rakendus spetsiaalselt e-raamatute lugemiseks. Seda ei tohi segamini ajada Adober Reader'iga, mis tõenäoliselt on juba teie arvutisse installeeritud )

    Seda e-raamatut ei saa lugeda Amazon Kindle's. 

"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology. "--

Arvustused

"Some say Google makes us stupid. Others say it should make us worry. Google and the Culture of Search makes us both smarter and more worried about Googles monopoly powers. As Hillis et al. show, Googles lineage runs less to General Motors than to a long line of mathematicians and metaphysicians who wanted to organize the worlds informationnever before has the strange beast of Google been so clearly put into its proper family tree. Read this book!" John Durham Peters, University of Iowa

"If you wonder why Google gets billions of search queries every day, and (like me) don't think because it's free or because it's there are sufficient answers, you should read this book. Its a treasure trove of insights into the culture of search." Viktor Mayer-Schönberger, Oxford Internet Institute "Some say Google makes us stupid. Others say it should make us worry. Google and the Culture of Search makes us both smarter and more worried about Googles monopoly powers. As Hillis et al. show, Googles lineage runs less to General Motors than to a long line of mathematicians and metaphysicians who wanted to organize the worlds informationnever before has the strange beast of Google been so clearly put into its proper family tree. Read this book!" John Durham Peters, University of Iowa

"If you wonder why Google gets billions of search queries every day, and (like me) don't think because it's free or because it's there are sufficient answers, you should read this book. Its a treasure trove of insights into the culture of search." Viktor Mayer-Schönberger, Oxford Internet Institute

"The strength of this work lies in its copious and meticulous detail, which provides a firm basis for the authors arguments. Hillis, Petit, and Jarrett take the reader on a historical journey through the intertwined ideas of knowledge automation and the search for truth, conveying the reader through the philosophical roots of Atomism and Neo-Platonism, to pan-psychic visions of a universal library and HiveMind, and culminating at the relatively modern depictions of aWorld Brain and Universal Electronic Library." - Kelly Quinn, University of Illinois at Chicago, USA

List of Figures
viii
Acknowledgments ix
Preface xi
Introduction: Google and the Culture of Search 1(29)
1 Welcome to the Googleplex
30(23)
2 Google Rules
53(24)
3 Universal Libraries and Thinking Machines
77(28)
4 Imagining World Brain
105(19)
5 The Field of Informational Metaphysics and the Bottom Line
124(22)
6 The Library of Google
146(28)
7 Savvy Searchers, Faithful Acolytes, "Don't be Evil"
174(25)
Epilogue: I Search, Therefore I Am 199(5)
Notes 204(9)
References 213(19)
Index 232
Ken Hillis is Professor of Media and Technology Studies in the Department of Communication Studies at the University of North Carolina at Chapel Hill. He is author of Digital Sensations: Space, Identity and Embodiment in Virtual Reality (1999) and Online a Lot of the Time: Ritual, Fetish, Sign (2009). He is co-editor of Everyday eBay: Culture, Collecting and Desire (2006).

Michael Petit is Director of Media Studies and the Joint Program in New Media at the University of Toronto Scarborough. He is author of Peacekeepers at War (1986) and co-editor of Everyday eBay: Culture, Collecting and Desire (2006).



Kylie Jarrett is Lecturer in Multimedia at the National University of Ireland Maynooth where she is the program coordinator of the BA Digital Media.