This book presents the solutions for European Public Service Media to face its new governance models in a new media landscape with new realities and challenges that affect legality, sustainability, financing and start-up, without losing its public value and its commitment to society.
Governance Models in Public Service Media presents the solutions for European Public Service Media to face its new governance models in a new media landscape with new realities and challenges that affect legality, sustainability, financing and start-up, without losing its public value and its commitment to society.
The book brings together an international team of authors and offers an in-depth view of sustainability and the role that public audiovisual media must play from governance in a media ecosystem with new challenges such as new OTT platforms, content sharing platforms and new realities such as the metaverse or virtual reality. The volume first studies the new models in the governance bodies and analyzes whether there have been changes in recent years that affect their independence and participation mechanisms, before delving into the practice of governance in European Public Service Media (AI, metaverse, reputation and others), and finally dealing with the concept of sustainability and financing methods of PSM.
Offering readers clear insights into different models of European PSM, so that these media survive and continue to fulfill an essential public value for society, this book will interest researchers and students in the area of media industries, media governance, politics and communication, journalism, and public administration.
1. Introduction. Public Service Media, a necessary transformation
Part I. New Governance Models By The Challenge Of Independence And
Participation
2. Public service media and impartiality: matching political, journalistic
and audience expectations
3. Governance of public service media on populist parties' views: the cases
of Spain and Sweden
4. Governance and participation in consensus and polarised societies
5. Public television and young audiences. Participatory experiences in Italy,
France and Portugal
6. Public service governance policies for the balance between linear and
on-demand radio offerings: a comparison between France and Italy
Part II. The Practice Of Governance In Multiplataform Era
7. Public Service Media as a Forerunner of Immersive Technologies
8. Expanding Public Service Broadcasting: Leveraging AI and the Metaverse to
Engage New Consumers and Transform Business
9. European Regional media at the digital challenge: presence, communication
and engagement of the profiles of tv channels on the social media
10. The reputation of Public Media in Europe: From CSR to a business
imperative in the platform ecosystem
11. Screen stories and national identity: How Public Service Media shapes
Spain and the UK
12. Public service media faced with platformization: an assessment of risks
and prospects
Part III. Sustainability, Financing, And Governance
13. The Political Economy of News-Sharing by Public Media: Five models
14. Reducing the medias ecological footprint: public service media and the
promotion of environmental sustainability through public value governance
15. Open innovation: organizational challenge for public service media in
Europe
Index
Ana María López-Cepeda is Professor at the University of Castilla-La Mancha (UCLM). She specializes in audiovisual policies in the European Union, with a focus on the independence and governance of public service media.
Carmen Costa-Sánchez is a professor and researcher in communication management at the University of A Coruña (UDC), Spain. She is the Director of the Culture and Interactive Communication research group (UDC) and the Chair of Social Commitment, Communication, and Corporate Reputation.
Marius Dragomir is Director of the Media and Journalism Research Center and researcher at the University of Santiago de Compostela, Spain.
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