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E-raamat: Graphic Design Essentials: With Adobe Software

(Boston University, USA)
  • Formaat: 224 pages
  • Ilmumisaeg: 23-Oct-2020
  • Kirjastus: Bloomsbury Visual Arts
  • ISBN-13: 9781350075078
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Graphic Design Essentials: With Adobe SoftwareSuurem pilt
  • Formaat: 224 pages
  • Ilmumisaeg: 23-Oct-2020
  • Kirjastus: Bloomsbury Visual Arts
  • ISBN-13: 9781350075078
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Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you're learning them so they become second nature.

Covering all the introductory topics a designer needs to know – from working with colour and layout, to editing images and designing apps – this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals.

This new edition includes:

- Coverage of Adobe Illustrator, Photoshop and InDesign
- Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia
- Smaller supporting activities alongside major project exercises
- New design formats, including apps and infographics
- Downloadable resources to use within the software instruction

Arvustused

A comprehensive introduction to fundamental design skills with instructional lessons in technology. The accessible tone makes the text easy to read, and the tutorials are well planned and easy to execute. -- Elizabeth DeLuna, Professor of Graphic Design, St John's University, USA Joyce Walsh takes readers on a step-by-step visual journey into graphic design principles and techniques. Featuring visual examples, exercises and best practices, Graphic Design Essentials: With Adobe Software is a great resource for design educators, students and anyone interested in an introduction to design basics and the tools to realise their ideas. -- Danah Abdulla, Graphic Design Programme Director, University of the Arts London, UK A relevant and interesting approach to delivery of graphic design skills from a technical perspective. Students will undoubtedly relish the application of software skills within the text, and Walsh cites interesting examples to convey principles. * Marc Austin, University of Wolverhampton, UK *

Muu info

A unique way to learn graphic design principles and best-practice through integration of examples, background and software instruction
Preface 6(2)
1 Introduction
8(20)
Graphic Design is Everywhere
10(2)
Analyze Design
12(5)
Design Analysis: Environmental Graphics
17(1)
Introduction to Adobe Photoshop
18(2)
Design + Software Skills 1: Photoshop Layers, Lasso, Image Adjustments
20(7)
Major Points Summary
27(1)
Software Skills Summary
Recommended Readings
2 The Elements of Design
28(36)
Creating Powerful Designs
30(7)
Design Analysis: Elements of Design
37(1)
Color
38(5)
Introduction to Adobe Illustrator
43(4)
Design + Software Skills 2.1: Illustrator Drawing
47(5)
Design + Software Skills 2.2: Photoshop Vector vs. Raster Images
52(3)
Photoshop Filters
55(1)
Design Analysis: Complementary Color Grids
56(1)
Design + Software Skills 2.3: Illustrator Color and Drawing
57(5)
Major Points Summary
62(2)
Software Skills Summary
Recommended Readings
3 Typography
64(38)
Identifying Typefaces and Making Hard Choices
66(1)
Type Types: Serif Style Categories
67(2)
Beyond Serifs
69(5)
Formats
74(4)
Type Tips
78(1)
Adobe Illustrator Type and Advanced Tools
78(1)
Design + Software Skills 3.1: Illustrator Typography Tools
79(5)
Design Project 1: Lyrical Layouts
84(1)
Design + Software Skills 3.2: Illustrator Shape and Type on a Path
85(4)
Design + Software Skills 3.3: Illustrator Pen and Fill a Shape with Type
89(6)
Design + Software Skills 3.4: Illustrator Pen Tool, Curves, and Type on Paths
95(3)
Design + Software Skills 3.5: Illustrator Vertical Type Tool and Convert Type to Shapes
98(2)
Design Project 2: Slang Type
100(1)
Design Project 3: Lyrical Layouts
Major Points Summary
101(1)
Software Skills Summary
Recommended Readings
4 Images
102(32)
Attracting an Audience
104(1)
Illustration
105(1)
Photography
105(5)
Image Resolutions
110(1)
File Formats
111(1)
Acquiring Digital Images
111(7)
Design + Software Skills 4.1: Image Banks and Photoshop Good Crop, Bad Crop
118(4)
Design + Software Skills 4.2: Photoshop Crop, Image Size and Resolution, Dodge and Burn
122(5)
Design + Software Skills 4.3: Photoshop Image Adjustments, Selection Tools, Hue/Saturation
127(6)
Major Points Summary
133(1)
Software Skills Summary
Recommended Readings
5 Layouts
134(26)
Capturing the Audience and Enhancing Communication
136(1)
Path Layouts
136(3)
Visual Hierarchy
139(1)
Design Analysis: Path Layout
139(1)
Introduction to Adobe InDesign
140(1)
Design + Software Skills 5.1: InDesign Place Image and Path Layout
141(5)
Design Project 4: Path Layout Advertisement
146(1)
Gestalt Theory
147(1)
Grid Layouts
148(6)
Design + Software Skills 5.2: InDesign Grid Layout
154(5)
Major Points Summary
159(1)
Software Skills Summary
Recommended Readings
6 Logos
160(28)
Simple but Complex
162(2)
Types of Logos
164(5)
Flexible Systems
169(3)
Design Analysis: Logotypes
172(1)
The Creative Process
173(5)
Design + Software Skills 6: Illustrator Convert Type to Outlines, Redraw Letters, and Place Symbols
178(8)
Design Project 5: Logo Design
186(1)
Major Points Summary
187(1)
Software Skills Summary
Recommended Readings
7 Visual Themes
188(22)
Putting it all Together
190(3)
Visual Hierarchy
193(1)
Editorial Themes
194(2)
Design Analysis: Album Cover Design
196(1)
Design + Software Skills 7: InDesign Advanced Images, Type, and Layout
197(9)
Design Project 6: Album Cover and Tour Poster Designs
206(3)
Major Points Summary
209(1)
Software Skills Summary
Recommended Readings
8 Appendix
210(2)
Keyboard Shortcuts 212(4)
Glossary 216(2)
Credits 218(2)
Color Connotations 220(1)
Bibliography and Recommended Readings 221(1)
Index 222(2)
Acknowledgments 224
Joyce Walsh is a Professor at Boston University, USA.
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