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E-raamat: Health Program Management: From Development Through Evaluation

  • Formaat: PDF+DRM
  • Sari: Jossey-Bass Public Health
  • Ilmumisaeg: 17-Sep-2014
  • Kirjastus: Jossey-Bass Inc.,U.S.
  • Keel: eng
  • ISBN-13: 9781118834633
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  • Formaat: PDF+DRM
  • Sari: Jossey-Bass Public Health
  • Ilmumisaeg: 17-Sep-2014
  • Kirjastus: Jossey-Bass Inc.,U.S.
  • Keel: eng
  • ISBN-13: 9781118834633
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"Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher.

Learn how to effectively plan, implement, and evaluate health programs

Health Program Management: From Development Through Evaluation, Second Edition is a practical and useful introduction to the management of health programs. While providing an overview of the current best practices in management, the textbook goes beyond simple management techniques, teaching students how to develop, lead, and evaluate their programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the book's program management model. Logically organized with a separate chapter for each activity, this resource provides a thorough, systematic overview of the effective development, implementation, and evaluation of health programs.

Health Program Management: From Development Through Evaluation, Second Edition provides a comprehensive approach to management throughout all stages of a health program.

  • Learn to develop a strategy that steers the program toward specific goals
  • Discover how to design, market, and lead an effective health program
  • Become familiar with the manager's role in a quality health program
  • Evaluate potential and existing programs for performance and capability

Students and aspiring managers and leaders preparing themselves for the challenges of managing health programs will find the information and techniques to develop the skills they need in Health Program Management: From Development Through Evaluation, Second Edition.

List of Figures, Tables, and Exhibits xi
Preface xv
Acknowledgments xxi
The Author xxiii
Chapter 1 The Work of Managers in Health Programs 1(34)
Key Definitions
2(5)
The Work of Program Managers in Terms of Core and Facilitative Activities
7(1)
Core Activities in Program Management Work
7(5)
Facilitative Activities in Program Management Work
12(5)
Roles Played by Program Managers: The Mintzberg Model
17(3)
Competencies That Underpin Program Management Work
20(4)
Managing Health Programs Ethically
24(5)
Managers and the Success of Programs
29(6)
Appendix A: Example of a Health Program: The Global Health Program of The Bill and Melinda Gates Foundation 35(2)
Appendix B: Example of a Health Project: The Mass General Care Management Project 37(2)
Chapter 2 Developing/Strategizing the Future 39(42)
Developing the Underlying Theory of a Program
40(2)
Using Program Theory and Logic Models in Establishing and Maintaining Effective Stakeholder Relationships
42(2)
Developing/Strategizing Activity
44(1)
Situational Analysis: Determining a Program's Current Situation
45(9)
Reconsidering and Revising a Program's Current Situation
54(5)
Assessing and Controlling Performance to Achieve Desired Results
59(7)
The Link between Developing/Strategizing and the Performance of Programs
66(1)
Writing a Business Plan
67(2)
Planning for Interventions Undertaken by Programs
69(12)
Chapter 3 Designing For Effectiveness 81(38)
Creating Organization Designs
82(1)
Key Concepts in Formal Organization Design
83(16)
Application of the Key Organization Design Concepts
99(3)
Informal Aspects of Organization Designs
102(5)
Designing Program Logic Models
107(2)
The Staffing Process in Health Programs
109(10)
Chapter 4 Leading to Accomplish Desired Results 119(42)
Leading Defined
120(1)
Influence and Leading; Interpersonal Power and Influence
121(2)
Motivation as a Basis for Leading Effectively
123(16)
The Ongoing Search to Understand Effective Leading
139(12)
Toward an Integrative Approach to Effective Leading in Health Programs
151(10)
Chapter 5 Making Good Management Decisions 161(42)
Decision Making Defined
162(1)
Involving Other Program Participants in Decision Making
163(3)
Key Characteristics of Management Decisions and Decision Making in Programs
166(2)
The Decision-Making Process
168(35)
Chapter 6 Communicating for Understanding 203(34)
Communicating: Key to Effective Stakeholder Relations
204(4)
A Model of the Communication Process
208(3)
Barriers to Communicating Effectively
211(6)
Communicating within Programs
217(5)
Communicating with External Stakeholders
222(4)
Communicating When Something Goes Wrong
226(11)
Chapter 7 Managing Quality—Totally 237(32)
Quality Defined
239(2)
Measuring Quality
241(1)
Managing Quality
242(1)
A Total Quality Approach to Managing Quality
243(1)
Patient/Customer Focus
244(1)
Continuous Improvement
245(9)
Teamwork
254(15)
Chapter 8 Commercial and Social Marketing 269(34)
Commercial Marketing
270(1)
Social Marketing
270(1)
Commercial Marketing in Health Programs
271(5)
The Five Ps of Commercial Marketing
276(12)
Social Marketing in Health Programs
288(1)
Conducting Social Marketing Initiatives in Health Programs
289(5)
Ensuring the Success of Social Marketing Initiatives
294(1)
Ethics Considerations in Commercial and Social Marketing Strategies
295(8)
Appendix C: A Step-by-Step Social Marketing Process 303(6)
Chapter 9 Evaluating 309(32)
Program Evaluation Defined
310(1)
What Do Program Managers Evaluate?
311(1)
Program Theory and Logic Models
312(4)
Types of Program Evaluations
316(2)
The CDC Framework for Conducting Program Evaluations
318(1)
Standards in the CDC Evaluation Framework
319(1)
Steps in the CDC Evaluation Framework
320(21)
Index 341
BEAUFORT B. LONGEST, JR., PHD, is professor of health policy and management at the University of Pittsburgh Graduate School of Public Health. He has written eight books and coauthored three others. He is a fellow of the American College of Healthcare Executives and holds memberships in the Academy of Management, Academy Health, and the American Public Health Association.