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E-raamat: How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products

  • Formaat: EPUB+DRM
  • Ilmumisaeg: 23-Feb-2011
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9781118033845
  • Formaat - EPUB+DRM
  • Hind: 15,59 €*
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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 23-Feb-2011
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9781118033845

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Presents advice on selling handmade items using the web site Etsy.com, describing how to create a well designed shop, create photographs that enhance sales, optimize search options, and use social media to increase cutomer contacts.

In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than $180.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:
  • Establish your Etsy shop
  • Effectively photograph your products
  • Post your products to optimize visibility and increase sales
  • Brand your business
  • Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business
Preface xiii
Introduction xv
Chapter 1 All About Etsy
1(6)
Etsy Defined---Etsy Terms You Should Know
3(2)
The Etsy Community
5(2)
Chapter 2 Getting to Know You and Your Product
7(10)
Basic Product Questions
7(1)
Marketing and Branding
8(1)
General Online Selling
8(1)
Product Research
9(1)
Basic Google Search
9(1)
Google Trends
10(1)
Google Insights
11(4)
eBay Pulse
15(1)
Etsy Search
15(2)
Chapter 3 Your Etsy Shop Setup
17(26)
SEO Defined
17(1)
Keyword Research
18(2)
Walking through Your Etsy
20(23)
Chapter 4 Listing Your First Item
43(14)
Where Is the Etsy Title Tag Found?
47(4)
Shipping
51(3)
Uploading Pictures
54(3)
Chapter 5 Four-Step Game Plan for More Views
57(6)
Etsy Forum
57(1)
Blogging
58(1)
Twitter
59(2)
Facebook
61(2)
Chapter 6 Advanced SEO for Your Etsy Shop
63(14)
Keyword Research and Placement
63(2)
Competition
65(1)
Global Monthly Searches
65(3)
Key Phrase Evaluation
68(4)
Increasing Your Google Rank with Quality Backlinks
72(5)
Chapter 7 Handmade Blogging Essentials
77(62)
Essentials for Blogging in the Handmade Scene
78(14)
20 Tips for Handmade Blogging Success
92(34)
Top Blogger Interview Sum-up
126(1)
20 Tips Expanded
126(13)
Chapter 8 Twitter for Etsy Sellers
139(4)
Basic Twitter Terms You Should Know
139(2)
Quick Twitter Overview
141(2)
Chapter 9 Facebook for Handmade
143(14)
Facebook Stats
144(1)
Facebook Terms
144(2)
Fan Page versus Personal Profile
146(1)
Fan Page versus Facebook Groups
146(6)
Promoting Your Products and Links on Facebook
152(1)
Facebook Insights
153(3)
Promoting Your Facebook Fan Page
156(1)
Final Words
156(1)
Chapter 10 Top Etsy Seller Interviews
157(56)
Conclusion 213(2)
About the Author 215(2)
Index 217
Timothy Adam teaches people how to use Etsy.com through his website Handmadeology.com. He is a self-taught metal artist and modern metal furniture designer, and since 2007, his products have sold around the world through his successful Etsy shop.