This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!
When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer, and a knowledge of the 4 Ps, product, place, price and promotion.
Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish.
This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!
| Acknowledgments |
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ix | |
| Introduction |
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xi | |
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Chapter 1 What Is Marketing? |
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1 | (10) |
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11 | (2) |
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Chapter 3 A Great Product--the First "P" |
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13 | (10) |
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Chapter 4 You Need a Plan |
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23 | (4) |
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Chapter 5 You Must Attract Attention |
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27 | (16) |
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Chapter 6 It's Time to Act |
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43 | (8) |
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Chapter 7 Promotional Materials |
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51 | (18) |
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Chapter 8 Getting Yourself Better Known |
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69 | (18) |
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Chapter 9 The Many Ways of Finding Job Opportunities |
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87 | (4) |
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Chapter 10 Job Search Marketing Stories From the Trenches |
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91 | (4) |
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Chapter 11 The Sales Pitch |
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95 | (4) |
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99 | (4) |
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Chapter 13 How Do Buyers Make Decisions? |
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103 | (6) |
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Chapter 14 Always Use a Marketing Approach |
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109 | (6) |
| Abbreviations |
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115 | (2) |
| About the Author |
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117 | (2) |
| Index |
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119 | |
Ed Barr has taught thousands of people over a 25-year career at Carnegie Mellon University (CMU) in Pittsburgh, PA, USA, where he currently teaches and coaches computational finance majors to communicate better when they take jobs on Wall Street.
Before beginning his career at CMU, he served as a marketing executive in both for-profit and not-for-profit companies for over 20 years, including chief marketing officer at iCarnegie, a CMU for-profit. As a marketing professional, he conducted business in Brazil, Colombia, China, India and the US.
He has taught in China, India, Amsterdam, London, Kazakhstan, Mexico and Panama. He has taught corporate executives and staff at Cognizant, an IT service company with over 200,000 employees and Cinepolis of Mexico. He has also taught professional writing, business communication, marketing, negotiation, and strategy.
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