The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.
The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.
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An essential guide to the successful generation of creative product design ideas. The second edition has been updated to include many new inspiring product designs.
Contents
Introduction
Chapter 1: Just Imagine If It Were Possible
Absorb
Thoughts
Observations
Student project
Chapter 2: Thinking Differently
Understanding
Profiles
Themes
Student project
Chapter 3: Explore Fun
Materials
Exploration
Communication
Student project
Chapter 4: Sensory Perceptions
Added values
Emotions
Conflicts
Student project
Chapter 5: Adopting the Responsibility
Sustainability
Tinkering
Values
Student project
Chapter 6: Evolving the Reality
Analysis
Change
Direction
Student project
Conclusion
Glossary
Further resources
Index
Acknowledgements and credits
David Bramston is a Principal Lecturer at the School of Architecture & Design, College of Arts, University of Lincoln, UK.
YeLi is an Associate Professor in Graphic Design at the School of Art & Design at the Chinese University of Mining & Technology, Xuzhou, P.R. China.
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