"This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world"--
Through a meticulous exploration of oral traditions and community-based media practices, Unwana Samuel Akpan, Eddah Mutua, and the contributors of Indigenous African Communication and Media Systems in a Digitized Age explore the intricate interplay between traditional African communication methods and the modern digital terrain to unveil how these age-old systems are continuously evolving in response to globalization and digital advancements. From the rhythmic beats of the talking drum to the vibrant tapestry of oral histories, this book traces how Indigenous African societies have historically disseminated knowledge and preserved cultural identities. It examines the transformative impact of digital technologies on these practices to explore the rise of social media, mobile connectivity, and online storytelling platforms within African contexts. Akpan and Mutua challenge conventional narratives of media development by highlighting the resilience and relevance of African cultural expressions in an increasingly interconnected world. This book is essential reading for Afrocentric scholars and those interested in media studies, cultural anthropology, and the dynamic intersections of tradition and technology.
This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world.
Arvustused
An incisive and contemporaneous contribution from an African perspective. Surely this will satisfy the curiosity of scholars who hitherto might have thought that nothing good could come from this part of the world. -- Olusola Oyeyinka Oyewo, University of Ibadan This book shines light on the integration of traditional Indigenous African processes of communication into the technological space. It further provides knowledge of Indigenous communication systems to understand their relevance in the present, past, and future while concurrently promoting inclusion in the digital age as an effective way of sustaining its rich culture through media. This book makes a great contribution to the pedagogy of Indigenous communication combined with new media, that is not limited to the African continent nor the Black races but enhances frontiers of knowledge within African communication theory and practice. It also serves as a great source of reference for students, scholars, communicators, researchers, and practitioners in the field of communication and media studies. -- Ernest Yeboah Acheampong, University of Education, Winneba
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This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world.
Foreword
Des Wilson
Acknowledgments
Introduction: Des Wilson and the Enduring Legacy in Preserving African
Indigenous Communication and Media Systems
Unwana Samuel Akpan and Eddah Mbula Mutua
Part I: Importance of African Indigenous Communication and Media Systems
Chapter 1: Relevance of Des Wilsons African Indigenous Media Research Track
in a Digitized Age
Kehbuma Langmia
Chapter 2: Examining the Impact of Digital Technology on African Indigenous
Media in Botswana: A Potential Challenge to Sustainability/Longevity
Shirley Marang Kekana
Chapter 3: African Traditional Communication System in the Age of Hybridity:
Habitual Media Customs and the Digital in the Nigerian Glocal Spaces
Muhammad Hamisu Sani and Paul Obi
Part II: Adaptation and Co-existence in the Digital Age
Chapter 4: Communicating Emerging Science, Technology, and Innovation in
Nigeria for Development in the Digital Age: Where Does Des Wilsons
Trado-modern Media Come In?
Herbert Batta
Chapter 5: Ifa Divination, Extra-mundane Communication and Internet: An
Overview
Akinola Moses Owolabi, Bernice Oluwalaanu Sanusi, Oyinloye Oloyede, and Isaac
Olajide Fadeyi
Chapter 6: New Media Versus Traditional Media: 27 Years After Emergence of
Internet in Nigeria
Ibitayo Samuel Popoola and Paul Agada
Chapter 7: African Language Media and BBC Yoruba Service Sports Headlines:
Influence on Audience Engagement Online
Unwana Samuel Akpan, Chuka Onwumechili, Abayomi Bamidele Adisa, and Abigail
Odozi Ogwezzy-Ndisika
Chapter 8: Egbe Bere Ugo Bere (Live and Let Live) Cultural Experiment as a
Case Study on Igbo Traditional Public Relations Practice in Contemporary
Digital Culture
Nnamdi Tobechukwu Ekeanyanwu, Henry Chibueze Ogaraku, and Aloysius
Chukwuebuka Ifeanyichukwu
Part III: Enduring Relevance of African Indigenous Communication Systems in
the Digital Age
Chapter 9: Traditional Town Criers in Kenya and Nigeria: Enduring Relevance
in the Digital Age
Shamilla Amulega, Unwana Samuel Akpan, and Eddah Mbula Mutua
Chapter 10: Nurturing Indigenous African Communication Modes in a Digital
Age: Nigerian Performing Proverbs for Advice and Warning in Film
Ihuoma Okorie
Chapter 11: Implications of the Two Step Flow Theory on Traditional
Leadership in the Digital Age: The Case of Annang People in Akwa Ibom State
in Nigeria
Iniobong Courage Nda
Chapter 12: Survival of Musical and Nonmusical Indigenous Namibian Media in
the Digitized Age
Perminus Matiure
Chapter 13: Digital Technology in Breaking Information Barriers and the
Preservation of Musical Arts in Zimbabwe
Richard Muranda, Absolom Mutavati, Khulekani F. Moyo, and Almon Moyo
Chapter 14: Vimbuza and Gule Wamkulu Traditional Dances as Enduring Malawian
Indigenous Media Systems in the Digital Age
Jerry Rutsate
About the Contributors
Unwana Samuel Akpan is lecturer in the Department of Mass Communication at the University of Lagos.
Eddah Mbula Mutua is professor of Intercultural Communication at St. Cloud State University.
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