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E-raamat: Inside Book Publishing

(Oxford International Centre for Publishing Studies, Oxford Brookes University, UK),
  • Formaat: 420 pages
  • Ilmumisaeg: 09-Aug-2019
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781351265713
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  • Formaat: 420 pages
  • Ilmumisaeg: 09-Aug-2019
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781351265713
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Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.

Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry from commercial fiction and non-fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth in audio. Major themes are explored, including the development of digital products and the use of social media in book marketing; and those that affect publishers’ businesses such as the rise of internet retailing, rental models for student textbooks, and open access where academic content is free to the user. Case studies from industry experts give fascinating perspectives on topics such as crowdfunding, self-publishing and how authors can market themselves. The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, sales and distribution.

As a manual for those in the profession and a guide for the potential publishers of the future, Inside Book Publishing remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider’s view of this exciting industry.

 

Arvustused

Inside Book Publishing

Praise for previous editions

the definitive text for all who need to learn about the publishing industry Publishing Training Centre

This book was invaluable to me when I set up And Other Stories without having worked for any publishing company. To understand the industry, this is your book. It's an MA in itself! Stefan Tobler

an excellent book ... I recommend this book to everyone Gillian Clarke, Editing Matters, magazine of the Society for Editors and Proofreaders

a crucial title if you are looking to enter the industry Suzanne Collier, bookcareers.com

seen as the definitive book about the industry, which is used as a recommended textbook on a number of publishing courses. It will help you understand how the industry works and the responsibilities of each department or sector. Society of Young Publishers

Unless you can confidently claim to have a well-rounded understanding of publishing, this is a great book for when you want to check what a bit of jargon means, or beef up the financial case for a marketing idea by refreshing your memory of how a book's P&L is calculated. Fabulous to have as a shelf reference whatever your department. Rachel Maund, Marketability

an excellent introduction to anyone with a professional interest in publishing. It is the most clear and specific guide to publishing I have ever read. Although it focuses on British publishing for its examples, any reader would get a good grounding in what publishing is all about, with a lot of useful detail about every aspect of the business. It provides a comprehensive overview and answers so many questions about why publishing works the way it does. No writer equipped with this book need ever feel like an ignorant outsider again. Chris Holifield, WritersServices

approachable and entertaining as well as highly informative. No one embarking on a career in publishing should fail to read it - and even those with a few years' experience will find useful things in it. Nicholas Jones, Strathmore Publishing

a mainstay adoption on publishing courses throughout the UK and abroad. ... No matter your age Inside Book Publishing makes for a pleasant reading experience. ... For those entering this culturally and intellectually rewarding industry, this 4th edition should prove to be as useful an investment in a professional capacity as it is in an academic one. Jason Mitchell, InPrint

'an excellent introduction to the subject, managing to be both comprehensive and concise. ... worth reading for budding authors and publishers alike ... There are shelves of books available on the subject of publishing (and in particular self-publishing), but I think its worth reading something that takes a serious-minded, academic approach to the core of the subject, and this book fills that role perfectly. The Fiction Desk

the text for many publishing courses and to where one directs all those enquirers keen to get into publishing. Routledge have completely redesigned the book and made it a real joy to look at and use. Publishers Association Bulletin

at its best when talking about the internet and the complexities of publishing and controlling intellectual property in a digital age ... well-worth reading as an overview of the global industry and publishing process. Thomas Woll, Publishing Research Quarterly

a publishing textbook which punches through all the competition ... In short, this volume merits the accolade of being "essential": anyone who wants to get a good grip on the way publishing works should read it. New students following publishing courses will find the balance of practical advice and academic rigour perfect for underpinning classroom sessions, and those beginning a career in the industry will do well to keep a copy at hand as a quick reference guide. Samantha Rayner, BookBrunch

This is one of the best and most comprehensive overviews of the publishing and book industry currently on the market ... One of my new MA Publishing students refers to this book as her "bible" and carries it around with her at all times Debbie Williams, Logos

"Inside Book Publishing 6e is a necessary addition to the field." - Dr. Sebastian Köppl, formerly librarian at Bamberg University

List of expert, focus and skills boxes
xi
List of tables
xiii
Illustration credits
xv
Preface to the sixth edition xvii
Preface to the previous editions xix
Acknowledgements xxiii
1 Introduction: publishing trends and digital transformations
1(26)
What publishers do
1(3)
Market sectors and publisher size
4(6)
Major business trends
10(4)
The digitization of publishing
14(9)
Adaptation and innovation
23(4)
2 The development of modern trade publishing
27(35)
Stability and expansion
27(2)
Mergers and acquisitions
29(1)
Vertical integration
30(4)
The reshaping of retail
34(6)
A change in publishing strategy
40(4)
The rise of digital publishing
44(12)
Market share
56(2)
Children's and young adult publishing
58(4)
3 Publishing for educational, academic and professional markets
62(29)
Consolidation
63(3)
Educational publishing
66(4)
Overview of academic, STM and professional publishing
70(3)
Textbooks
73(4)
Academic and professional books
77(3)
Journals
80(5)
Open access
85(6)
4 The characteristics of the main publishing sectors
91(24)
UK publishing
91(2)
Consumer publishing
93(3)
Children's and young adult publishing
96(4)
Non-consumer publishing
100(1)
Education
100(4)
HSS, STM and professional publishing
104(6)
Journal publishing
110(5)
5 Creating and protecting value in publishing
115(23)
Value chain
115(4)
Business model
119(11)
Intellectual property and protecting value
130(8)
6 The author
138(18)
Starting out and self-publishing
142(7)
Agents
149(7)
7 Commissioning
156(27)
Editorial commissioning
156(11)
New title costing
167(6)
Case study: Inside Book Publishing
173(8)
Success and failure
181(2)
8 The author contract and editorial development
183(23)
Author contract
183(8)
Product development
191(15)
9 Design and production
206(35)
Re-engineering the workflow
207(2)
Design
209(13)
Picture research
222(2)
Production
224(9)
Production processes
233(8)
10 Marketing and publicity
241(40)
The market for books
244(4)
Marketing mix
248(17)
Promotion and publicity techniques
265(16)
11 Sales and distribution
281(26)
Sales
281(7)
Selling in and selling through
288(7)
International sales
295(5)
Distribution
300(7)
12 Rights sales
307(19)
Rights work
307(6)
Subsidiary rights
313(13)
13 The sales channels for books in the UK
326(15)
Online
327(3)
The chains and supermarkets
330(3)
Wholesalers and intermediaries
333(4)
Other sales channels
337(4)
14 Getting into publishing
341(16)
First steps
342(1)
Qualifications
343(1)
Finding vacancies
344(1)
Your application
345(3)
Interview
348(3)
You're in!
351(6)
Glossary of publishing terms and abbreviations 357(7)
Bibliography 364(5)
Index 369
Giles Clark was formerly Co-Publishing Adviser at The Open University, UK.

Angus Phillips is Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University, UK.