Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.
In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure.
Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.
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Part I The Emergence of Tech-Trends and Practices of Technology-Empowered Strategies |
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1 Cybersecurity and Integrated Business Models |
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3 | (44) |
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2 Exploring the Sectoral Patterns of Possible Applications of AR as an Important Ingredient of New Business Models: The Bangladesh Perspective |
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47 | (20) |
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Md. Rakibul Hafiz Khan Rakib |
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3 Integrating Gig Economy and Social Media Platforms as a Business Strategy in the Era of Digitalization |
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67 | (20) |
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4 Setting the World in Motion: Blockchain Redefining Transport and Logistics |
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87 | (64) |
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Part II Data Analytics Strategies and Technology-Enabled Integrated Business Models in the Digital Age |
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5 Industry 4.0 Driven Supply Chains--Technological Advancements Regarding Logistics Service Providers |
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151 | (56) |
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6 Impact of Predictive Analytics on the Strategic Business Models of Supply Chain Management |
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207 | (44) |
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7 Challenges for the Adoption of Data Analytics Strategies by Small, Medium-Sized Enterprises in Singapore |
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251 | (24) |
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8 How Can Luxury Fashion Brands Create a Multisensory Environment Online to Improve Customer Experience? |
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275 | (42) |
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Part III Digital Transformation in Cyber Business Village, Privacy, Cybersecurity Consciousness and Entrepreneurship Business Models in Different Sectors |
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9 Video Camera in the Ambient Assisted Living System--Health Versus Privacy |
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317 | (32) |
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10 Mobile Applications in Urban Eco tourism: Promoting Digitization and Competitive Differentiation |
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349 | (22) |
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Ana Cristina Gomes da Cunha |
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11 Improving Learning Experience and Privacy in Education Using the Power of Big Data and Artificial Intelligence |
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371 | (54) |
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12 Digital Trends in Education: Marketing of the Online Teaching |
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425 | (42) |
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13 The Emergence of Technopreneurship for Sustainable and Ethical Economic Growth: Theory, Research and Practice |
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467 | (70) |
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Dinusha Maduwanthi Rathnayake |
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537 | |
Sumesh Dadwal is a Senior Lecturer at Northumbria University with 21 years of experience in teaching, academic research, eLearning, and educational quality management. He has previously worked as a Project engineer in Construction projects and Quality annalist in the Supply chain. He specializes in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, business in Emerging markets.
Hamid Jahankhani is a Professor and Programme Leader at Northumbria University. Hamids principal research area for several years has been in the field of cybersecurity, information security and digital forensics. He is the Editor-inChief of the International Journal of Electronic Security and Digital Forensics, International Journal of Electronic Democracy and general chair of the annual International Conference on Global Security, Safety and Sustainability (ICGS3).
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society and holds a Ph.D. from Cardiff Metropolitan University, UK. His main areas of research are technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries.
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